THE ULTIMATE GUIDE TO INSTAGRAM MARKETING IN 2018
Instagram Marketing in 2018 is definitely a wee bit trickier than it was back in the ‘golden days’ of the ‘gram.
There are a lot of things that you need to know to get the best results out of Instagram marketing in 2018 including the Instagram algorithm, Instagram content strategy, and even right down to the details like the best Instagram caption length.
Today we’re going to demystify Instagram marketing in 2018 so that you know exactly what to do to grow your Instagram following, increase your engagement and make the most out of your Instagram account.
Raring to go? Let’s hop to it!
THE INSTAGRAM ALGORITHM
THE INSTAGRAM ALGORITHM
Instagram Algorithm Myths
The Instagram algorithm seems to be the thing everyone loves to hate. Not only is it complicated, but there seems there is a new Instagram algorithm article released every single month.
Whether they make claims about exposure, hashtags, engagement, or new secret rules, they have been causing panic and anxiety for countless Instagram users. Not to mention, it’s becoming a little confusing and overwhelming.
Take a deep breath, friends! I’m here to put that anxious mind of yours at rest. 90% of what you’ve heard about the “new algorithm” is false. That’s right! Here is some widely spread Instagram marketing in 2018 rumours that are simply not true.
Instagram Algorithm Truths
It’s the question on everyone’s lips – what on earth does the Instagram Algorithm actually want us to post in 2018?
Oh, how our lives would change if we had all of the answers in our back pocket!! Well… actually…let me check that back pocket.
*Rummaging around* Huzzah! We have the answers!
Now all you need to do is download Plann for us to reveal these secrets of the Instagram Algorithm to you… Just kidding! Here’s exactly how you can master the Instagram marketing in 2018.
INSTAGRAM CAPTIONS
Instagram Caption Ideas
Let’s be real here – with Instagram set to reach 1 billion users in 2018, your captions need to turn your followers into curious cats as soon as they set eyes on your post!
Today we’re going to share with you five of the best Instagram caption ideas that will help you to increase your likes, comments, and follower count in 2018 and beyond.
The Best Instagram Caption Length
So, you’ve finally chosen what you want to post on Instagram – now it’s time to write your caption. But are short Instagram captions better than long ones? How can you make sure that your Instagram captions increase engagement, and help you to grow your account in 2018?
Well, that’s the question we want to answer today.
INSTAGRAM CONTENT
Instagram Content Ideas
I was browsing through the comment sections of my previous blogs and I saw a recurring theme: a lot of you have days where you need to wrack your brains for Instagram content ideas.
I feel you, folks. I have those days, too.
There are moments where even the savviest and creative among us get stuck for inspiration. To help break through the wall, here are 30 Instagram content ideas that are easy to customize for your brand. Use ‘em all and you have a whole month of content to get the ball rolling.
You’re going to be a master of Instagram marketing in 2018 after reading this blog!
Instagram Photo Editing Tips
Want to be one of those super cool people that travel the world and Instagram it for a living?
Well, there’s a lot to learn!
One of the things that should be at the tippity top of your list of things to learn is how to edit your Instagram photos so that you have a perfect travel account.
(PSSST -> These photo editing tips are handy for just about everyone looking to up their game for Instagram marketing in 2018!)
Style Your Instagram Grid
Have you been thinking about creating a new Instagram grid, or looking for fun new ways change up your Instagram gallery? The best thing to do is get some inspiration from a huge range of Instagram feed themes and get started – you’re in the right place!
INSTAGRAM ESSENTIALS
How to Grow Your Instagram Following
Ready to find out how to grow Instagram followers organically with Plann? Buckle your seatbelts because this is going to get exciting!!
Instagram is a flippin’ phenomenal social media network that boasts over 1 billion users worldwide.
At Plann, we’ve created an Instagram Scheduling, Strategy and Analytics tool that can help anyone from your local café owner to the side-hustling artist to grow a profitable Instagram account from scratch.
Today we’re taking a look at what three Plann users have managed to achieve with the help of the nifty (and FREE) Plann app.
How to Add Line Breaks in Captions
Did you know that “How to skip a line in Instagram” and “How to add line breaks in Instagram captions” has over 500 million Google searches?!
You are not the only one who has pulled their hair out in the process of trying to clean up your Instagram captions, that’s for sure!
Here’s a nifty tip that’ll add to your expertise for Instagram marketing in 2018.
Instagram Stories Hacks
Instagram Stories are extremely fun to create, especially with the latest addition of the Emoji Slider Sticker, but how can you increase the number of views per story?
Well, have we got some helpful hacks for you!
Today we are going to open up our little black book of Instagram Hacks to share with you five incredible (and little known) Instagram Stories hacks to skyrocket your reach.
How to Find the Best Instagram Hashtags
Do hashtags ever make you pull your hair out? Do you feel unsure and keep question every hashtag your use, or don’t use? We understand your pain! We’re here to help you learn how to find the best Instagram hashtags.
Plann makes the search for the perfect Instagram hashtags easier for you.
Learn all you need to know about Instagram hashtags and become a master of Instagram marketing in 2018.
BONUS – INSTAGRAM MARKETING IN 2018 TIPS
How to Use IGTV
Instagram has finally revealed their long-form video content hub, IGTV, and we’re pretty surprised that the news hasn’t quite managed to break the internet yet. So here at Plann HQ, we had a play around with how to use IGTV – and we think it’s a game changer!
If you are interested in how to use IGTV to grow your business or blog, we are here to give you the goods.
How to Stop Follow/Unfollow Accounts
We all get a little buzz when our hard work pays off and we start gaining new Instagram followers – YAY!
But sometimes, after all of the joy, we discover the awful truth that the follow unfollow Instagram accounts are back again. Eep!
They are the stinky ones who only follow you for a quick second and then – POOF! – they’re gone!
Why do people follow unfollow? Should you ever try to attract follow unfollow Instagram accounts? When they unfollow, does that mean that they don’t love your feed anymore?
Today we’re sharing some nifty tips to help you get over the headache of losing followers, and we’ll also give you the secrets to stopping the follow unfollow Instagram accounts for good.
How to Set Up Shoppable Images on Instagram
Instagram took the leap and expanded their Shopping feature to new countries this week, including for us Aussies – woohoo! This brings a new feature to those of us on Instagram running an online store: the ability to create shoppable Instagram images.
To qualify for Shopping on Instagram you must be selling physical goods, be located within the US, UK, Australia, Canada, France, Germany, Italy, Spain or Brazil, be running an Instagram Business profile, and have your profile connected to your Facebook Shop Catalog.
Phew! That was a lot of info.
If you absolutely LOVE this blog post, make sure to share it with all of your Instagram-loving friends!
PSSST -> Don’t forget to download the Plann app for free, and start scheduling your Instagram posts like a pro.
AUTHOR
Mackayla Paul
Working remotely from Brisbane, Australia, Mackayla is part of the Plann Marketing team.
Originally from New Zealand, Mackayla has lived in Sunny Queensland for 10 years now. She has been hosting Instagram Marketing Workshops for Small Businesses in the Fashion and Beauty industry.
Follow @mackaylapaul on Instagram to see more of Mackayla’s work or at mackayla.co!
