At the end of most business-related Instagram posts, you’ll see a great initiative directing visitors to do something next like “Click the link.” In marketing, this is called the “Call-To-Action.”
Calls-to-Action (CTAs) have the role of directing people into what they should do next. You can ask them to buy your product, visit your website or get in touch with you.
However, not all CTAs are the same. The key is to be as creative as you can be in order to make people take action. Like any change to your social media approach, we suggest you try testing new versions to see which one engages your customers the most.
Here are 13 creative, interesting and usable calls-to-action that you can use on your next post:
Tip: You can add tips and CTAs to your Instagram Stories as well.
1. Tease Your Followers
Posting teasers before introducing the actual product is an effective marketing strategy. It keeps the audience guessing thus they will be able to anticipate what’s cooking.
You could even direct people to your Instagram stories to see the teaser!
2. Let the Audience See the Need
The best way to convince your followers to buy your product or use your service is to make them understand why they need it.
3. Encourage Followers to Tag Their Friends
This is a great way to grow your engagement. When your existing followers tag other users, this increases your chances of getting more followers. Plus, this also increases your sales or your brand’s reach.
4. Use Active Language
Words or phrases such as “buy now,” “click on,” “subscribe to,” “register now,” and the like would help persuade the audience to do so.
5. Create a Sense Of Urgency
CTAs such as “for a limited time only,” “available to the first 100 customers,” “order within 24 hours to avail the discount code,” and such gets the followers to grab their wallet and order right away.
Injecting urgency into your CTAs may give the consumers the feel of missing out. CTA such as “call now” is better than “contact us anytime.”
6. Focus On “You” Statements
The aim for calls-to-action is to get someone to take action and to make them feel like you’re talking directly to them.
“Sign up for Plann to increase Instagram followers” is not as effective as “Sign up for Plann to increase your Instagram followers.” Can you see the difference?
7. Splash Some Colors
Before you can convince the user to purchase or download anything, you first have to catch their attention. Colorful CTAs are a good way to tell the audience to “hey, eyes here.”
You can also insert texts in your photos. The idea is to make them as visually attractive as possible.
8. The Bigger, the Better
Yes, size matters.
Changing the size of the CTA in your posts is not yet possible. However, all is not lost. Instagram Stories allows you to customize the size of your CTA and make it as large or as colorful as you like.
Tip: You can also add doodles and emojis to make your offer even more attractive.
9. Get Your Followers to Like, Share Or Check Your Other Channels
This will increase the number of likes in your posts and make you discoverable on their friends’ “explore” tabs. Plus, it will also increase your hits on your other social media accounts.
10. Make it Sound Easier for Your Audience
Your customers value their time.
Therefore, your CTAs should point out that it won’t take much time or effort to follow the steps you indicate.
Instead of saying, “fill out this form to get exclusive discounts,” you can say “register now to get exclusive discounts.”
Registering requires filling out of forms basically, but it doesn’t sound as tedious.
11. Add Call to Actions as Often as Possible
Adding it to every post may be overkill. This is why you have to plan accordingly so your CTAs would be noticed, but not in an annoying way.
12. Use Layman’s Terms
Using jargon may confuse the readers and make them scroll past your post. Make sure to keep a tone of voice that’s friendly and inviting.
13. Be Reachable
Insert links to your website or make sure that your “contact us” button works.
Once users contact you, respond as fast as you can. The longer they wait to hear from you, the greater the chances that they will take their business somewhere else.
3 Ways you entice people to click on the link from your bio:
- Use arrows and make sure that they’re directed towards the link.
- Paste it after a CTA
- Use emojis. The star and hand pointing emojis are popular ones to use.
Remember to always be mindful about what’s working. Create trackable links with bitly or linktree and see what calls to action drove the best results.
Power words to use in you CTAs:
- SIGN UP
Ready To Try Out Some Creative New CTAs And Get Focused On Your Goals?
Now that you’ve seen how many possibilities you have to create engaging calls-to-action for your Instagram posts, it’s time to get to . . . action.