Quantcast

Create A Brilliant Instagram Bio For Business In 5 Easy Steps

Your Instagram bio is a vital business tool that uses limited characters and a few seconds of time to create clicks and views and purchases. Here’s how you can build a killer bio.

Christy
3 minutes read

We’ve all had a clever bio. That one with the inside joke in it, or something like ‘A Caffeine Dependent Girl Boss on the Rise,’ or ‘Sitting at Home Waiting for the Pizza Delivery Man.’

Classic!

But when it comes to business, you probably want your audience to do more than just giggle at how clever you are. Heck, you may even want them to become interested in what you do! Or better yet buy from you!

 

Here are 5 simple steps for creating an Instagram bio for your business

1. Start With What You Do

Sounds like a ‘duh’ moment, but how many times have you been on Instagram and an amazing image has caught your eye? You scroll through the grid and even read the bio…before leaving thinking to yourself, ‘I wonder what they do.’

Get it out there in front so that there’s no confusion.

Start With What You Do

2. Instagram Story Highlights Are Part Of Your Bio

Use ’em! You’ve got a very limited number of characters and right below that, a bunch of pretty pictures that can communicate what you do even more clearly. They’re also a great place to demonstrate value, or share a win; don’t let story highlights get missed!

Instagram Story Highlights Are Part Of Your Bio

3. Include Your Link!

A multi-link is the best thing that you can put in your bio, then you have one link that can include everything! From your website, you shop, your other socials to more. The opportunities are endless. We use Linktree.

Linktree enhances the experience of creating, managing and sharing content by focusing on visuals, customized designs and modern aesthetics.

 

4. Think About What Your Audience Will Search For

People are odd. For example, when I search for something online, it sounds nothing like me in real life. Let’s say I’m on Instagram looking for athletic wear.

Don’t judge me…..well judge me a little cause I don’t exercise

In real life, I’d say to someone, “I’d like to buy some athletic wear.”

FREE Copywriting Guide: How To Write Epic Captions, Even If You’re Not A Writer
FREE Copywriting Guide: How To Write Epic Captions, Even If You’re Not A Writer

Learn how to write captions that convert and captivate — the easy way.

ABOUT THE AUTHOR

Latest Blogs

Content Creation

Instagram Tips

What Is Alt Text On Instagram, And Why Should You Care?

Want to boost the accessibility of your images on Instagram? Discover your complete to alt text on Instagram.

Content Creation

Social Media Strategy

Social Shopping: All the Platforms You Can Sell On and How

Discover how to tap into social shopping features like a pro with this complete guide to social selling.

Content Creation

Inspiration

Trending TikTok Songs To Use This Week (+ Reels)

Check out the trending TikTok songs and trending Reels that have been growing in popularity this week!

Quotted
“So much information packed into a small amount of time”
As an artist, I always knew TikTok was an important platform for me to be on to connect with potential clients. I left this course feeling so confident and excited to create and grow!
Arden Interiors
Jenn Evans
Artist

Getting Started with TikTok

Up your TikTok Strategy with
Greta Rose
Greta Rose
close-link
close-link
Endless Ideas With AI Magic… New ideas for your posts are here!
TRY NOW
close-image