Want to ring in the New Year with the sweet sound of dollar bills in your bank account?
Here’s the secret: get people to push your buttons.
If you’re struggling to get your ideal client to take action on an Instagram post, sales page or lead magnet – you’re in the right place.
Whether you’re wanting sales to grow your email list or to get higher engagement rates on your latest posts, we know it’s important to ask your audience to take action, or in marketing speak, adding a call-to-action to tell people what to do. We recommend using them on every post!
It can be difficult to always be coming up with ways to get your audience to take action, so we’ve compiled a huge list (over 100!) to inspire you to add irresistible call-to-actions (CTAs) to cover you for EVERY type of post in 2020!
We’ve covered all bases…
- Want more engagement on your posts?
- Do you have a launch coming up?
- Promoting a discount.
- eCommerce call-to-action.
- Create urgency, add language that evokes action, now.
- Are you selling a service?
- Promoting a Lead Magnet?
- Short and sweet swipe ups.
- Save a post.
Want More Engagement On Your Posts?
Use these call-to-actions to increase the amount of comments on your Instagram posts.
- Raise your hand if you’re feeling this! 🙋
- Tag someone you know who NEEDS to see this!
- Help a sister out! Tag your biz bestie!
- Can relate? Tell me your own story?
- Vote for your fav! Comment with 🍑 for ______ or 🍆 for ______ !
- Describe your day in 3 emojis ⬇️
- That’s enough about me, what about you?
- How do you take your coffee?
- Drop me some of your fave quotes in the comments!
- Your turn, are you ready?
- A deal like this is too good to keep to yourself, tag your 3 besties now!
- We’ll be running an IG Live at midday today, comment below if you’ll to stop by and say hello~!
- Caption this! 😵
View this post on Instagram
Can you list three people you’re thankful for? Let’s give a HEY BOO HEYYYYY to people who rock our worlds. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shout out to @shophighway3 (Erin+Trisha) and @indigotidemarket for committing to this crazzzzy idea with @creativelive. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For 3 days, you’ve slept little, worked lots, and smiled through the sweatiest parts. I see you. I am here for you. Thank YOU. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let’s give it up for those people who push us on…shout them out in the comments below so we can spread the love!
Do you have a launch coming up?
Use these in your posts (or add gifs in your stories to really show some urgency), to get people to sign up to your pre-launch campaign.
- Get your exclusive first look!
- This was just a taste, get on the list for the full enchilada!
- Be a trendsetter, sign up now and get yours before anyone else.
- No velvet rope required! Sign up to the VIP list now.
- Tag your <best friend | boyfriend | girlfriend | sibling>. If they don’t respond in 5 mins, they have to buy you this!
- Early bird gets the worm, but you get 20% off! Sign up now for early access.
- Get an EXCLUSIVE behind the scenes sneak peek on IGTV.
- 3 days until it drops like it’s h-o-t! 🔥 Not on the list? DM us your email and we’ll get you on it!
- Watch our Stories to see why influencers LOVE them.
- Sign up now for an early bird discount. Cheep Cheep!
- Good things come to those who wait, but great things come to those who shop the pre-sale!
- Come back tomorrow for an exciting announcement!
- If you’re on the list already you can skip the entire way to the front of the queue, you’re in first.
- Last day to sign up, course starts tomorrow, are you in?
Promoting a discount
Stuck thinking up new ways to get people clicking on your sales?
- YOU get a car, and YOU get a car, and YOU get… ok, so maybe we’re not Oprah, but we can give you 30% off, DM us for yours!
- Tag 3 friends and we’ll DM you a 30% off promo-code instantly!
- 30% off? Yes, please! Applied at shopping cart, simples, shop now!
- The sun will come up tomorrow, but this discount won’t! Offer ends midnight!
- You don’t have a shopping problem. You’re helping the economy. Need another reason to shop? Here’s 25% off sitewide.
- Purchase something during our promotion this week and we’ll add gift wrap and a note that says ‘Congratulations, you won!’. It’ll stay between us 😉
- We like when you push our buttons, visit our website today and get 30% off!
- SEX! Now that we have your attention, shop/click/check out our ______ for 30% off today.
- Psst…because you’ve read this far down, you get a FURTHER 10% off! Use Promocode _____ at checkout.
- Come in store, show us this post and pocket 30% off in store.
- Nothing haunts us like the things we didn’t buy on sale. Get it girl.
View this post on Instagram
BEFORE AND AFTER TIME: Wonder what this view looked like when we bought the house? Swipe to see the original kitchen and our first renovation! The change is pretty incredible. Thankful for @mcdonaldremodeling for making this vision real, and then improving upon it! Be sure to check out our stories this weekend as I update our dining room and talk about the changes we made to the flow of the house. #bestcontractors #homeremodeling remodeling #beckieowensfeature #sodomino #lifewelllived #kitchenremodel
Have physical products? Here are a few cute ideas to inspire your own CTAs for your own unique products.
- Trick the in-laws into thinking you have it all together… add to cart!
- What would you name this _____ ? Realistically, you can name it anything you want if it’s in your own home, shop now!
- oops, did you buy <champagne> instead of <milk> again? Hate when that happens!
- For the hostess with the mostest, check out our _______.
- For the rest of us who use our smoke alarm as a kitchen timer, see the ______.
- Get your hot little hands on a FREE sample pack. Just DM us your address!
- A travel bag that is both functional AND stylish? We would say buy one for Mother’s Day…but we know you want one too.
- If you’ve never fallen in love at first sight, you’ve never shopped on our site. Start now!
- Need it for your next holiday? What would you wear it with? Why not get both 😉
- Gift Vouchers now available, grab one today for that birthday you’re going to this weekend (yes, that one one you forgot about..).
- Shop the entire collection now before Karen gets in first. Psshhh. Karen.
Create urgency, add language that evokes action, now.
Direct Response Marketing is the art of making someone do something, and now. Add these to the end of a post or tack it onto another CTA to get people clicking your buttons.
- Don’t miss out, selling fast, click-de-click!
- Hurry! Offer ends soon!
- Final days! Swipe up now!
- Swwossshhhhhh, that’s the sound of them running out the door – grab yours now before they’re all gone!
- Don’t miss this! Only 3 spots left!
- Join for an entire month FREE, this week only.
- Get in quick, we’re not re-stocking these bad boys
- Claim your 7 FREE day trial now, sign up to get started.
- Offer expires at midnight, get it before we turn into a pumpkin!
- Upgrade and save, get $50 off when you buy annually (eep, this week only!)
- You won’t want to miss this! Jump on the email list now, dropping soon!
View this post on Instagram
Celebrate your birthday at The Butler 🎉 Fill in your details via the ‘Butler Birthdays’ link in bio and we’ll gift you a present to help you celebrate the special day! 💕⠀ 📸 @simgrasso ⠀ ___⠀ ⠀ #thebutlerpottspoint #thebutlersydney #applejackhospitality #sydney #sydneydining #eventvenue #banquet #cocktails #alfrescodining #terrace #butlerbirthdays #happybirthday #birthdaycelebrations #birthday
Are you selling a service?
It can be tricky when you’re not selling anything tangible, but still a roaring business. Here are a few CTA ideas to add to your next post:
- Show us your briefs! 👙
- See what else we can do, tap through now to see our full list of services, designed to help you in every way.
- Get started! Book your power session now!
- Not sure what you need? Tell me your biggest challenge below and I’ll DM you with a few thought starters.
- Let’s start a new project together, email me for a quote!
- Give [product/service name] a try for FREE
- Build your email list
- Book your discovery call today and together we’ll explode your business in 2020.
- Want more followers that convert to sales? I’ve got you, let’s do it.
- Book your demo today, visit our website and we’ll get it scheduled and in the calendar.
- Become an ___ master,
- Focus on what makes you money, and I’ll work on solving your ____ needs.
- Need more tips like these? Stay ahead by joining our exclusive email community
- What does this mean for you? I’ve cleared my diary next <Tuesday> <afternoon>, DM me a time that suits for a quick 15 minute call and I’ll talk you through it.
- Good news, help is on its way! Click link in bio for an appointment and we’ll save you from ______.
- Now is the best time to plan ahead. Head to link in bio to book in a free consultation so we can get you ready in time for _________.
- A service like ours could save you ______ and give you back ______. Check our our ‘Services’ page on our website – link in bio.
- A _____ in just _____?! It can be done! Find out how our past clients have achieved ____ by checking out the ‘Testimonials’ story highlights.
- You can do it! There, that was your inspirational quote to get you motivated to sign up to our ____ – download our app (link in bio) to book!
Promoting a Lead Magnet?
Whether a white paper, an e-guide, webinar or masterclass, ask people to sign up for your value packed lead magnet with these impactful call to actions.
- Seats are limited, grab your spot now!
- Try our first module for FREE
- Binge our FREE Masterclass like it’s being taken off Netflix
- Tell me everything, and tell me now!
- For the love of the ____, grab your copy now.
- Refresh and refocus for the next month, download now.
- Grab your FREE template and get started today.
- Want the details? DM us your email address and we’ll send it right now.
- Comment reserve my seat and we’ll DM you the link to the webinar!
- Put your proactive pants on and get organised. Get started now by checking out our free e-book.
- Everything is figureoutable with a good ______. We’d love to send you our 10 step guide to ____ DM us your email and we’ll send it straight to your inbox.
- Did you know, you’re only one click away from _____. Head to link in bio and we’ll send you a free ____ (valued at $__) showing you how.
Short and sweet swipe ups.
Need a few short, snappy, actionable CTAs for your Stories?
- Swipe up to get your free copy
- Available now, get it!
- Swipe up for more irresistible deals.
- Shhh, swipe up for a sneak peek.
- Register for FREE now!
- Join my FREE masterclass, swipe up!
- Right here, right now.
- From yes to best in one swipe up.
- Click here to subscribe
- Show me my [product] e.g. Show me my heatmap
- Subscribe & download the free guide
- Get your copy
- Want to grow faster? Get in!
- Snoop more behind the scenes here
Save a post!
We’re aware that there can be extra benefits (like increased reach!) if people save your post for later, here’s a few on how to get them tapping that save button if you’d like to try it.
- In the middle of something? Save this post to read it again later.
- Save this post and if it gets to 50 we’ll make it a free screensaver!
- Save this post and if we get to 100 we’ll run a flash giveaway
- If you’re too busy, save this post to reply later, we’ll be here!
Excited, overwhelmed and inspired?
Yes! Now that you’re brimming with captions and call to actions to get your next sale, let’s schedule them.
With Plann you can plan days, weeks or months in advance and leave that social media overwhelm outside in the snow.
Get results instantly, sign up for your 7 day free trial right now. ← see what we did there? 😉
AUTHOR > Christy Laurence
Christy Laurence is the multi-award-winning Founder of Plann, an app she created after watching hugely talented people around the world give up on making an income from their passion due to lack of marketing help.
After winning ‘Australasian Startup Founder of The Year’ for her achievements helping businesses grow using Instagram, she now splits her time between Silicon Valley and Sydney to grow her own software business, and help others grow their businesses too.
She has a strong pun game and loves a good chat, connect with her directly at @christyladylaurence