Keep on reading to see the sounds that are growing in popularity right now that you can use for both Reels and TikTok. Happy scrolling!
Trending sounds for September 25, 2023
‘GRATEFUL ALL THE TIME’
How it’s being used: Showing something they disagree with and feels chaotic or wrong, then switching to show what they agree with instead, this can also be used sarcastically to show something people tell you to be grateful for but you aren’t.
How you can use it: Highlight the positive aspects of your products or services compared to less effective alternatives. For example, a skincare brand could show a generic, potentially harmful product in contrast to their own natural and effective solution. This approach adds a touch of humor while also educating and engaging your audience.
Credit: @shelbysaywhatblog on TikTok
‘NOT JUDGING YOU’
How it’s being used: To show something that someone does that you do judge and think is not a good idea.
How you can use it: Playfully address common misconceptions or choices within your industry. For example, a fitness trainer could show a popular but ineffective exercise trend. This approach adds a lighthearted touch to content while educating your audience about better practices.
Credit: @peaceandperform on Instagram
‘SIRENS’
How it’s being used: Mentioning a time they felt caught going against what they said and are frozen in place, or just a time they felt they are caught red-handed in general.
How you can use it: Lightheartedly showcase something you shouldn’t do but have done in the past. For Instance, a small bakery might stage a scenario where they’re caught sneaking a taste of their own freshly baked pastries before they’re officially on display. This trend not only entertains the audience but also humanizes your business, showcasing a fun and relatable moment behind the scenes.
Credit: @ayesebastien on TikTok
Trending sounds for September 18, 2023
‘I PAY ATTENTION TO THINGS’
How it’s being used: To highlight something small that they always notice that other people tend not to.
How you can use it: Highlight your meticulous attention to detail in your products or services. For example, a social media coach could point out subtle aspects within a seemingly ordinary social media post, such as recognizing that the timing of the post wasn’t optimized to maximize engagement.
Credit: @bridgezilla on TikTok
‘GOLDEN HOUR’
How it’s being used: As an aesthetic background music used to calm and entice their audience.
How you can use it: Create visually appealing and calming content. You can feature your products in beautiful settings and highlight their unique features. For example, a jewelry brand could present their pieces glistening in the soft, warm sunlight, or a home decor brand could display their products in a cozy, well-lit room.
Credit: @milkcloud.o on Instagram
‘DISAPPOINTING QUESTION’
How it’s being used: Quoting a question someone has asked them that was disappointing to hear.
How you can use it: You can use this sound to address questions you are tired of hearing. For example, a photographer might often be asked, “Isn’t it all about having a good camera?”. This trend adds a touch of humor while educating the audience about the depth of expertise required in your profession.
Credit: @edenharveyhulme on TikTok
Trending sounds for September 11, 2023
‘MORE PASSION’
How it’s being used: To highlight something that gets them pumped up or gives them energy.
How you can use it: Create dynamic videos showcasing new product releases, team collaborations, or special events. For example, if you are launching a new collection, you could use the sound to accompany a fast-paced video montage of the products, highlighting unique features.
Credit: @annaarcherr on TikTok
‘I’LL JUST DO IT’
How it’s being used: Mentioning a scenario that makes them feel nervous or stressed.
How you can use it: Candidly express nerves before a product launch or a big business decision. This can also be an opportunity to reassure customers about your brand’s dedication to excellence and commitment to delivering high-quality products or services.
Credit: @authorjdaniels on Instagram, CapCut Template
‘I GOT A PLAN’
How it’s being used: Naming something they do because it is all part of their bigger plan, but other people don’t understand because they aren’t aware of the plan.
How you can use it: Inject humor into your video content as a small business owner. For instance, you can playfully amass a mountain of office supplies, showcasing stacks of notebooks and towering post-it piles.You can humorously imply that this shopping spree is all part of a master strategy for business expansion but secretly you just love shopping and stationary.
Credit: @luv_lyssaa on TikTok
Trending sounds for September 4, 2023
‘I LOVE THIS QUESTION’
How it’s being used: Quoting a question someone may ask them that they love answering.
How you can use it: Showcase common questions related to your industry or product that you love people asking. For instance, a skincare brand could respond to questions about skincare routines or product ingredients, genuinely expressing their passion for helping customers make informed choices.
Credit: @lexileighalexandria on TikTok
‘NOPE, DON’T LIKE THAT’
How it’s being used: Showing things they don’t like or agree with.
How you can use it: Humorously showcase everyday challenges in running a business. For example, you could repeatedly flip through pages of marketing ideas or product designs, using the sound to emphasize your comedic frustration with the creative process.
Credit: @_daniellephotog on Instagram
‘THANK YOU BARBIE’
How it’s being used: Mentioning a time when someone said something comforting or nice, that you really appreciated.
How you can use it: You can share heartwarming customer feedback or testimonials by featuring genuine customer comments or messages that express appreciation for your products or services. Or highlight some a compliment you receive that makes you always feel grateful.
Credit: @bp.sta.summit on TikTok
Trending sounds for August 28, 2023
‘SOMEONE COOKED HERE’
How it’s being used: Highlighting a skill or trait that someone has learned, suggesting that the person who taught them, in informal language, ‘cooked’, signifying they did well.
How you can use it: Showcase your satisfied clients or customers who have achieved remarkable outcomes through your guidance or products.
Credit: @teachinginpink on TikTok
‘THE KITE’
How it’s being used: Calm and gentle music that is being used as a soothing track for vlog style, aesthetic, day in the life content.
How you can use it: Craft calming and aesthetic videos that showcase behind-the-scenes moments, your products, or share day-in-the-life snippets that resonate with viewers.
Credit: @australia on Instagram
‘LIFE COULD BE WORSE’
How it’s being used: Dramatizing a situation where nothing could be worse.
How you can use it: Exaggerate a work task that you dread doing. For example, the struggle of sifting through a mountain of unread emails after a week-long vacation. This relatable approach engages viewers while highlighting the everyday challenges you face.
Credit: @nikokatsuyoshi on TikTok
Trending sounds for August 21, 2023
‘AUGUST’
How it’s being used: People are using this sound by picking up their pet and spinning them around.
How you can use it: If spinning your furry friend doesn’t align with your brand, give it a unique twist. Take your favorite product, whether it’s a fashion item, gadget, or something else, and give it a fun spin.
Credit:@madisonjcollier on TikTok
‘IN DA MOOD’
How it’s being used: As an upbeat backing track to almost anything from a tutorial, recipe, behind-the scenes, or get ready with me style video.
How you can use it: Use this upbeat audio to infuse energy and vibrancy into your video. For example, a cosmetics brand could use the audio for a “get ready with me”, showing the application of their products step by step, creating an engaging and dynamic experience for their audience.
Credit: @ms.kateelise on Instagram
‘I COULD FOR EXAMPLE’
How it’s being used: This sound is being used to highlight something that frustrates or upsets themself.
How you can use it: Depict a common frustration you encounter, such as potential clients not fully comprehending your service offers or continually seeking free services.
Credit: @morgan.elizabith on TikTok
Trending sounds for August 14, 2023
‘HEAVEN’
How it’s being used: Sharing a moment that felt like heaven to them.
How you can use it: Showcase moments that align with your brand, whether it’s revealing new products or sharing personal stories that resonate with your audience’s aspirations. This approach creates relatable and emotionally resonant content that highlights the positive essence of your business.\
Credit: @wildthornbaileys on TikTok
‘I OWN BUSINESSES’
How it’s being used: Naming something niche that made them money or feel like they were running a business.
How you can use it: Highlight unique or unexpected money-making endeavors that relate to your industry. For instance, you can talk about how you might’ve turned your hobby into a profitable venture.
Credit: @8countmealwithcflasauce on TikTok
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