You’ve heard us bang on about the benefits of Instagram Reels for months. This bite-sized content format gives you the ability to reach hundreds if not thousands of new users on Instagram using the power of video content.
But one of the biggest complaints we hear from business owners and creators is this: it can be super time-consuming to plan, film and edit Reels on a regular basis.
To speed up your content creation process and get your pumping out Reels like a pro, we’re thrilled to share a brand new feature direct from Instagram HQ: Reels Templates! That’s right, Instagram is rolling out the ability for users to swipe the structure of their favorite creator’s Reels and use it as a template for their next video.
Let’s run you through everything you need to know about this groundbreaking new feature!
What are Instagram Reels Templates?
As the name suggests, Instagram Reels Templates are a brand new feature that allows users to copy the same Reels formats from existing videos.
With one tap, you can score a ready-to-use Reels Template complete with time stamps to guide your own content creation.
In usual fashion, Instagram has taken inspiration from TikTok’s Templates (which allows users to repurpose an existing template from another TikTok user).
If you can’t see this feature in your own Instagram account, never fear! Instagram is currently trialling Reels Templates with a handful of creators before rolling out this feature to more users.
How will Instagram Reels Templates work?
The good news? Instagram Reels Templates are super easy to use and have the potential to cut down the time it takes to bring a Reel to life.
Once your account gains access to this new feature, you’ll be able to hit an icon called ‘Use Template’ when watching Reels from your favorite creators.
Plus, you can also tap the three-dot menu icon and click ‘Use as Template’ to use this new feature.
From here, you’ll be taken into a Reels creation mode, where you simply have to record or add videos from your camera roll into the templated clip slots. Each of these placeholders already has time stamps set, usually to match the piece of audio from the original clip.
All you’ve got to do is add in your clips, add your caption and hit publish. Talk about the easiest way to create Reels!
What are the benefits of Instagram Reels Templates?
As you can imagine, there are a bunch of benefits to Instagram Reels Templates. Whether you’re a creator, entrepreneur or business owner, there are plenty of ways to harness Reels Templates to make your life easier.
Here is three reasons why you should be using Instagram Reels Templates as soon as you gain access to this new feature:
- Speed-up your content creation workflow: with a plug-and-play format to follow, you can save stacks of time trying to film and edit your Reels to go from planning to publishing in record time.
- Harness trending Reels formats: ditch creative block for good and repurpose some of the most popular Reels formats using this handy Template feature.
- Boost your visibility on Instagram: the more Reels you create, the greater your chance of showing up in the Discover feed (and the more eyeballs you’ll get on your brand and content!).
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