Upgrade Your Instagram Strategy For 2019

Right now is the time to start preparing your new Instagram marketing strategy for 2019. Here are our best tips to get you started.

Right now is the time to prepare for a flipp’n amazing year for your business, and it all comes down to a really well put together Instagram marketing strategy.

Feeling inspired? Keen as a bean to get started?

Grab out a notepad and pen and let’s work out exactly what your content strategy will be for Instagram in the new year.

Whether you’re a business owner or influencer, or somewhere in between, this is going to help you bucket loads.


Questions to Ask Yourself: Instagram Strategy Planning

1. What was your biggest success with Instagram this year (i.e. follower growth, an influencer collab, a sale you ran, etc):

2. What was the least successful campaign you ran this year (i.e. Black Friday sales, Birthday day, flash sale, product launch, etc.):

3. Who were the top 3 influencers you worked with this year, in terms of results (if applicable):

4. What do you think you could improve upon next year?:

Self-reflection can be tricky sometimes, so I really hope the above questions have helped you to dig deep and take note of any areas you can improve upon in the next year. For any brand relying on Instagram marketing to get results this type of yearly review is absolutely necessary.


PSSST -> Here are some tips for editing your Instagram photos using Plann

Analytics Review: Instagram Strategy Planning

1. Based on your analytics (free trial in the Plann app!) what was your best performing content this year, for engagement?:

2. Based on your analytics, what was your best performing content based on likes?:

3. Based on your analytics, what was your best performing hashtag set?:

4. Based on your analytics, what were your best posting times for each day of the week?:

The Ultimate Strategy Guide
The Ultimate Strategy Guide

How to reverse engineer your way social media success

Taking the time to review your analytics is crucial in making sure you don’t fall down the rabbit hole again in 2019. This type of careful reflection will help you to make better decisions and organize your marketing strategy so that it really works for you in the fast-approaching new year.


PSSST -> Want to know what Instagram niches were most popular last year?


Content Questions : Instagram Strategy Planning

1. How frequently did you post to Instagram this year? (i.e. weekly, 3x a week, etc):

2, How frequently would you like to post to Instagram in the new year?:

3. Did you invest in your content creation this year, or did you skimp and save?:

4. How far in advance would you like to organize your content in the new year?:

Once you’ve answered these questions you’ll be able to come up with your focus for each quarter of the year (or month if you prefer that) and then, you can open up the Plann app (or desktop version) and start scheduling your posts!


When it comes to the actual Instagram marketing strategy part of your account, these questions will help you along:

1. How often will you post to Instagram in the new year?:

2. How many new hashtag sets (groups of 30 hashtags) do you need to research?:

3. What key content types will you share to Instagram (i.e. tutorials, reviews, UGC)?:

4. Where do you want people to go after finding you on IG (i.e. email list, blog, etc)?:

Now that you’ve answered aaaall of these questions, you’ll have a crystal clear idea of what elements of your Instagram profile you may need to change (cough cough, bio link) as well as what type of content you will need to start preparing to style and photograph for the new year.


PSSST -> Want to know the Instagram trends for 2019?


Preparing Your Instagram Account for 2019

Now that you’ve reviewed your last year on the ‘gram and clarified your direction for the shiny new one, I think you’re just about ready to bid farewell to this blog post!

But in saying that… if you would love to have the best Instagram marketing tool in the palm of your hands to help you along in the new year, don’t forget to download the Plann app from the app store.


Latest Blogs

Content Planner

Grow Your Brand

Social Media Strategy

Your June 2024 Social Media Planner

Fast-track your content creation with done-for-you captions, post ideas and customizable templates so you’ll never be left scratching your head about what to post.

Instagram Tips

A Complete Guide To Instagram Influencer Marketing

Diving head first into the world of Influencer Marketing? Here is everything you need to know before you jump.

Content Creation

Social Media Strategy

Your Ultimate Guide to Creating YouTube Shorts

Ready to unlock the potential of YouTube Shorts? We’re rounding up our favorite ways to use the platform to create dynamic and engaging Shorts.

“So much information packed into a small amount of time”
As an artist, I always knew TikTok was an important platform for me to be on to connect with potential clients. I left this course feeling so confident and excited to create and grow!
Arden Interiors
Jenn Evans

Getting Started with TikTok

Up your TikTok Strategy with
Greta Rose
Greta Rose
IT’S HERE!   |   Schedule Your YouTube Shorts With Plann!