Which Instagram Niches Were Most Popular In 2018?

Looking for Instagram niche ideas? Well, look no further because we’ve got the best run down on the internet.


If you are just getting started on Instagram, or are looking to grow your business on the ‘gram, you should definitely be keeping an eye out for what is the most popular Instagram niche of the minute.

But is it all that simple?

Is there one overarching, supremely amazing niche… or does it look like a collection of four or five niches?

Heck – what even IS a niche?!

Let’s stop the question asking and get to the answering, shall we?

In this article, I’m going to walk you through what the best Instagram niches of 2018 were and even how to find influencers for your niche so you can grow faster in the new year.

If this sounds good to you, keep on scrolling!


 instagram niche

Best Instagram Niches 2018

With Instagram reaching a whopping 1 billion users across the world in 2018, it’s no surprise that the overall ‘feeling’ of the platform has started to change.

There are far more people hanging out on the ‘gram, and that means there are plenty of people with varying interests that are making it a much more interesting place to be.

Or should I say, to scroll through?

Anywho, some of the best Instagram niches for 2018 have clearly been:

  •  ✔ Meme/Funny accounts
  • ✔ Lifestyle/Homeware accounts
  • ✔ Fitness/Sport accounts
  • ✔ Travel accounts
  • ✔ Fashion/Style accounts

One of our personal favorites from the Meme/Funny niche on Instagram has got to be @dadsaysjokes – seriously, take a peek at this gem


View this post on Instagram


A post shared by Dad Jokes (@dadsaysjokes) on

How to Find Influencers for Your Niche

Whatever Instagram niche your business is in, we can guarantee that you’ll be able to find an influencer to suit that niche and help you to promote your products/services to the right people.

It’s easy (well kind of) if you know where to look.

One of the simplest ways to find niche Instagram influencers to work with is to go through hashtags that relate to your niche. Look for the people with high engagement (above 3% of their follower count) and a distinct style.

We have more tips for influencer marketing coming soon, so stay tuned to the Plann blog for more!

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Best Instagram Niche Ideas

If you are feeling stuck but definitely want to build up a super cool Instagram account in 2019, we’ve got the hot Instagram niche ideas to get you there.

Here’s a quick rundown of niches you might want to give a go if they suit your interests.

We know there is a tonne of popular niches on Instagram, but today we’re just going to share a quick selection so your mind doesn’t explode!

  • ✔ Cooking/Baking account
  • ✔  Makeup account
  • ✔  Sports account (specific sport, i.e. Basketball niche)
  • ✔  Meme account
  • ✔  Sale/Deal/Coupon code account
  • ✔  Nail art account
  • ✔  Youtube drama account
  • ✔  Athleisure account

Most Followed Person on Instagram in 2018

For a long time the queen, Selena Gomez, has been reigning as the most followed person on Instagram.

But, this year, the queen was knocked off her pedestal by the one and only Christiano Ronaldo.



View this post on Instagram


A post shared by Cristiano Ronaldo (@cristiano) on

This just goes to show that the Instagram sports niche is growing, so if you are a big fan of a sport, why not create an account dedicated to the athletes and their best moves?

Master Your Instagram Niche in 2019

Now is the time to double down on your Instagram niche and really create some incredible content.

It’s the only way to stand out on Instagram these days, so put in the time, style your grid to perfection with Plann, and you’ll be well on your way.


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