Social Media Marketing
for Personal Trainers & Health Professionals

Ready to kick start your social media marketing as a personal trainer or a health and wellness brand? We want to take the confusion and guesswork out of using social media to grow your health and wellness business.

That’s why we’ve created this FREE 30-day content calendar, tailored to personal trainers,health coaches, wellness brands and anyone working in the healthy living space.

Get ready for content inspiration, caption starters, handpicked hashtags and repurposing tips to help you grow your audience and attract new clients.

Whether you’re building your health and wellness business from scratch or leveling up your existing marketing efforts, we’ve got you covered with this customizable, strategy-driven content calendar.

Kickstart Your Personal Trainers Social Media Marketing

Social media is the perfect place to grow your personal training or fitness business. It can, however, be tough to stand out amongst your competitors and really grab the attention of prospective clients.

You might be posting daily workout or meal tips, but it’s very rarely a case of quantity over quality. To really stand out from the pack, you’ll need a social media strategy to maximize your efforts.

That’s where our award-winning social media suite Plann comes in to help set your strategy and execute on it. From fashion to beauty and beyond, Plann’s content prompts, daily caption starters, handpicked hashtags and easy cross-posting will have you growing your following and skyrocketing your sales in no time.

What’s included:

Health + Wellness - Social Templates


Health + Wellness - Content Inspo


Health + Wellness - Caption Starters


Health + Wellness - Repurposing Tips


Health + Wellness - Hashtag Sets


From our Personal Trainers Plann’rs

I’m loving the new EasyLink feature! But I think my longest-running favorite has got to be the simplicity of the visual grid. Being able to move your posts around to make them not only look good but to help your strategy flow is perfection.

I probably only use 20% of all the features on the app and still get a lot out of it. As a full-time mom, business owner, and pursuer of dreams, this helps me cut down on time thinking about what to post, when to post, and everything in between. When I’m in a creative block, the prompts really help to jog my creativity a bit too! There’s something here for everyone.”

Chloe Puff | Personal Trainer | @chloepufftraining

Discover how Chloe Puff uses Reels content in her social media strategy to grow her social media presence and drive engagement

Reels content has worked tremendously for Chloe Puff, a pre-postpartum fitness specialist and founder of Chloe Puff Training. Hear more about Chloe’s story, and how she used Instagram Reels to elevate her social media presence, and strategy and drive engagement.

Plann’s top features for
Personal Trainers and Health Professionals


Build a trust-worthy brand by sharing your story, strategically. As experts, we’ve identified content themes that build brands. Use our presets, or choose to add your own. Add strategic placeholders to help manage content batching and content shoots.What does your brand stand for and how do you want to be perceived? No idea yet? That’s ok! We’re here to help.


Say goodbye to writer’s block, and create engaging and on brand captions in a snap. Our AI caption generator is the ultimate wingman to help you level up your social media strategy and create captions that your audience will love.

Hashtag Support

With Plann, you’ll have the tools you need to stay up to date, relevant and on trend to maximize your visibility online. Speed up your hashtag workflow. We’ve done the research for you on the best performing hashtags for health & wellness businesses so you don’t have to.

Easy Content Creation

Incredible content taken by professionals that you can easily find and add into your social media workflow.

Caption generators, royalty-free libraries, daily thought starters and social media holidays are just some of the ways we’ll never leave you blinking at your screen.


What posts are getting results? Evolve your strategy as you uncover what gets you clicks.

More Health + Wellness Success Stories


We sat down with Elle Louise McBride, a certified, Neuroscience-based..


Learn how the healthtech startup has built a brand and community…
Plann FAQ’s

Will Plann automatically post to all platforms for me?

Plann supports auto posting for Facebook, LinkedIn, Pinterest and Instagram Grid, Carousel, Reels and Stories posts.

With Plann auto posting, all those moments you’re crazy busy, away on a well deserved holiday, or just need a social media break, we’re here to help. Set-and-forget your social schedule across the world’s leading platforms so your brand is always online.

Choose to auto post (or receive a push notification at your scheduled time) – we’ll make it work for you.

TikTok content:

As TikTok is fairly new, the tools are not yet available for us to auto post on your behalf, and we’ll launch if for you as soon as they’re available!

What makes Plann different?

Plann is more than a scheduling tool. We’ll absolutely help you with content distribution across multiple social media platforms, however, our real secret sauce is helping you with WHAT, WHEN and WHY to post on Social Media.

From guiding you through how to build your own custom post strategy, providing free videos, images, and hashtags, right through to designing a brand calendar for your entire marketing presence, we’re here to help you grow a brand that you’re proud of – one that intentionally gets results.

Plann is a complete social media planning, scheduling, analytics and strategy suite that is visually focused, just like your customers to ensure your absolute success on social media.

Teamed with a beautifully simple drag and drop workspace, you’ll be able to create and manage your own uniquely branded Instagram, Pinterest, Facebook, TikTok and LinkedIn feeds all in one beautifully simple place.

Does Plann help create content and captions for me?

Our goal is to keep you consistent and full of exciting, engaging ideas to keep you and your business on track.

If Social Media content creation has become a chore, here’s how we help:

  • Daily post ideas complete with captions, hashtags and images on your calendar
  • Social Media Holiday Calendar
  • Royalty-free stock images and videos (with 3 of the worlds fastest growing libraries)
  • Done-for-you, pre-written captions sorted into action-led categories for you to customize
  • Canva integration with over 450,000 templates for posts and stories of all sizes
  • Content prompts for over 50 industries that include sales blue-prints
  • Professional image editing tools (where you can upload your logo!)
  • One-click repurposing to multiple social media platforms

Plus, we’re always updating Plann to make sure you’ve got content ready to go, we’ve got you!

Is Plann easy to use?

You’ll have a brand new post scheduled within 3 minutes of signing up and we still think that’s if you drive slowly! Plann was specifically designed by marketing experts to simplify how social media works.

You’ll find you can upload brand new media, or in two clicks you can search through our huge stock image and video libraries or even connect to Canva for over 450,000 FREE social media templates.

Our built-in image-editing tools let you filter, edit and add text overlays within seconds, skip the content creation steps with other software and do it all in one place.

It’s completely up to you whether you’re a one-post-at-a-time type or prefer to batch a month (or three!) in one go.

Can Plann teach me what to post next?


At Plann, we’ve identified top marketing themes that brands talk about online that get the best traction and engagement, and then we’re here to prompt you through how to create your own strategy to tell your own unique story.

One of our most popular features, map your strategy across your social platforms, or add strategic placeholders, then import your own media straight over the top so you’re always on track with what to post (perfect for planning your next content shoot too).

We’ll even label your content for you with their strategy themes so you don’t forget their original purpose. You’ll be talking social media strategy with the experts in no-time.

Can I use Plann for free?

Try all of Plann’s unlocked features completely free for 7 days and then only pay if you love it!

(You can always stay on our free plan if you’re not ready to use all the upgraded features afterwards).

Have a team, or manage multiple social media accounts?

Easy! Add them to your 7 day free trial too so you can see how much easier it is to work together. We want your whole team to see the magic we can make.

Recommended for Personal Trainers & Health Professionals

Get started now for free!
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