Social Media Marketing
for Personal Trainers & Health Professionals

Ready to kick start your social media marketing as a personal trainer or a health and wellness brand? We want to take the confusion and guesswork out of using social media to grow your health and wellness business.

That’s why we’ve created this FREE 30-day content calendar, tailored to personal trainers,health coaches, wellness brands and anyone working in the healthy living space.

Get ready for content inspiration, caption starters, handpicked hashtags and repurposing tips to help you grow your audience and attract new clients.

Whether you’re building your health and wellness business from scratch or leveling up your existing marketing efforts, we’ve got you covered with this customizable, strategy-driven content calendar.


Kickstart Your Personal Trainers Social Media Marketing


Social media is the perfect place to grow your personal training or fitness business. It can, however, be tough to stand out amongst your competitors and really grab the attention of prospective clients.

You might be posting daily workout or meal tips, but it’s very rarely a case of quantity over quality. To really stand out from the pack, you’ll need a social media strategy to maximize your efforts.

That’s where our award-winning social media suite Plann comes in to help set your strategy and execute on it. From fashion to beauty and beyond, Plann’s content prompts, daily caption starters, handpicked hashtags and easy cross-posting will have you growing your following and skyrocketing your sales in no time.

What’s included:

Health + Wellness - Social Templates


Health + Wellness - Content Inspo


Health + Wellness - Caption Starters


Health + Wellness - Repurposing Tips


Health + Wellness - Hashtag Sets


From our Personal Trainers Plann’rs

I’m loving the new EasyLink feature! But I think my longest-running favorite has got to be the simplicity of the visual grid. Being able to move your posts around to make them not only look good but to help your strategy flow is perfection.

I probably only use 20% of all the features on the app and still get a lot out of it. As a full-time mom, business owner, and pursuer of dreams, this helps me cut down on time thinking about what to post, when to post, and everything in between. When I’m in a creative block, the prompts really help to jog my creativity a bit too! There’s something here for everyone.”

Chloe Puff | Personal Trainer | @chloepufftraining

Discover how Chloe Puff uses Reels content in her social media strategy to grow her social media presence and drive engagement

Reels content has worked tremendously for Chloe Puff, a pre-postpartum fitness specialist and founder of Chloe Puff Training. Hear more about Chloe’s story, and how she used Instagram Reels to elevate her social media presence, and strategy and drive engagement.

Plann’s top features for
Personal Trainers and Health Professionals



Build a trust-worthy brand by sharing your story, strategically. As experts, we’ve identified content themes that build brands. Use our presets, or choose to add your own. Add strategic placeholders to help manage content batching and content shoots.What does your brand stand for and how do you want to be perceived? No idea yet? That’s ok! We’re here to help.

Hashtag Support

With Plann, you’ll have the tools you need to stay up to date, relevant and on trend to maximize your visibility online. Speed up your hashtag workflow. We’ve done the research for you on the best performing hashtags for health & wellness businesses so you don’t have to.

Easy Content Creation

Incredible content taken by professionals that you can easily find and add into your social media workflow.

Caption generators, royalty-free libraries, daily thought starters and social media holidays are just some of the ways we’ll never leave you blinking at your screen.



What posts are getting results? Evolve your strategy as you uncover what gets you clicks.

More Health + Wellness Success Stories


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