Want Major Business Gains? Here Are 7 Social Media Tips For Personal Trainers

Whey into social media, but not sure how to use it to grow your fitness business? Here’s the inside scoop.

Lauren Melnick
5 minutes read

Are you whey into social media but not sure how to use it to make gains in your personal training business?

You’re in the right place.

Social media is an incredibly valuable business tool. Not only is it cost-effective, but when done right, you can use your posts to generate leads and attract your dream clients.

Want to open your DMs and see it overflowing with messages from people asking how to work with you?

Follow these 7 best social media tips for personal trainers, and you’ll grow your audience, boost your engagement, and land more clients.

The 7 Best Social Media Tips for Personal Trainers

1. Get Clear on Your Audience

Who is your ideal client?

Are you passionate about getting brides-to-be into the best shape for their weddings?

Or do you have a particular exercise style you teach, like yoga or Crossfit?

Each of these options would attract wildly different clientele, which is why it pays to niche down.

When your dream client lands on your social media profile, you’ll stand out because you’re offering exactly what they want.

BONUS: You’ll make a name for yourself as the go-to expert in your niche. This will steamroll referrals and make it easier to differentiate yourself from the other personal trainers.



2. Show a Success Story

Social proof aka testimonials, are one of the most powerful pieces of content you can create.


Because it does the following two things:

1. It shows people that your methods work

2. It makes people feel safer and trust investing their time and money with you

How do you create social proof?

Ask your current clients if you can share their results with a classic before and after.

One personal trainer who does a fantastic job at this is Krissy Cela. She’s always sharing her client’s insane transformations, which she uses to promote her fitness app.

Show a success story

3. Share Workout Ideas

Sharing workout ideas gives potential clients a glimpse into what it would be like working with you.

Plus, it’s free! Who doesn’t love a good freebie?

Some of the best ways to share workout ideas are with Reels on Instagram, Tiktok, or YouTube videos.

You could create an entire mini-series targeting a particular part of the body, like abs or legs.

Chloe Ting followed this recipe to success.

The free workouts she posted on YouTube during quarantine went viral, and her sub count is currently sitting at 21 million!

Share workout ideas Chloe Ting Youtube

Or, take a page out of Hanna Oberg‘s book if you don’t want to commit to weekly YouTube videos. She posts quick workouts on Reels, and the engagement is fire!

Share workout ideas Hanna Oberg

4. Share Healthy Recipes

Exercise and healthy eating habits go hand-in-hand.

Give your followers an inside look into your daily meals.

Share your favourite high protein breakfast, your #1 delicious post-workout smoothie, or what you eat for dinner to stay lean.

Need some inspiration?

Check out, Stephanie Buttermore.

Steph creates scrumptious ‘what I eat in a day’ Reels and shows what she eats on treat days.

Share Healthy Recipes

You can take this further and give your followers food ideas to achieve specific goals like weight loss or adding muscle mass.

5. Host a Giveaway

Want to grow on social media fast?

But with the right followers, not just people who like looking at photos of abs (and not actually working for them themselves?)

Generate buzz for your personal training sessions by hosting a giveaway.

Team up with other fitness and wellness brands and make the prize something that would appeal to your target audience. 

Maybe it’s a month of training sessions with you, luxe gym wear, or vouchers for protein powder.

But before you hit ‘publish’ on your giveaway post, make sure the entry rules include asking people to like, share, comment, follow, and tag two friends.

This is how you’ll gain exposure beyond your current audience, boost your engagement, and grow your social media presence.

Host a giveaway Shreddy

6. Run a Challenge

Fitness challenges on social media are a sure-fire way to engage your community and get people excited about working out.

Cassy Ho from Blogilates has used challenges to grow her brand to millions of active followers.

Over the years, she has hosted stretching, splits, HITT, and ab challenges.

Brainstorm the different challenges you could create, how many days it would be, and start creating the content around it!

You could even make an infographic printable like this one:

Run a Challenge Body By Blogilates

Or you could show up daily on Instagram Live to host your challenge online.

7. Use the Top Hashtags for Personal Trainers

Instagram is a powerful social media platform for personal trainers.

It’s super visual and has tons of ways for potential clients to find you.

While Reels, Instagram Stories, and feed posts are fun to create, you need a solid fitness tag strategy.

Without one, you’ll reach the wrong people (or none at all) and see little ROI with your content.


How To Get Ahead With Your Social Media Content In Slow Times
How To Get Ahead With Your Social Media Content In Slow Times

Learn how to get more intentional with your posting and how to plan out themed and seasonal content


How do you find the top hashtags for personal trainers?

Some of the most famous fitness hashtags on Instagram are:

• #gym

• #workout

• #fitness

• #fitnessmotivation

But these fitness hashtags are oversaturated which don’t make them ideal for personal trainers with small accounts.

You want to look for fitness hashtags that don’t have a lot of competition.

Let’s look at an example.

Say you teach pilates. The hashtag #pilates has over 20 million posts. That is super competitive, and if you use it, your post will quickly get buried.

Use the Top Hashtags for Personal Trainers 1

#pilatesflow #pilatesfun and #pilatesfit are much smaller exercise hashtags for Instagram. If you use one of these, it will be much easier to get your content in the ‘top posts’ section and get your content trending on fitness hashtags.

Use the Top Hashtags for Personal Trainers 2

Start Plann’ing Your Personal Trainer Content Strategy

Ready to put these social media tips for personal trainers to work?

Fitness Content Prompts

Sign up for a free Plann account today, and never accidentally cheat on your posting schedule again. We even have content prompts specifically for people in the fitness industry, so you’ll never get stuck on what to post again!


Latest Blogs

Social Media Strategy

The Best TikTok Hashtags You Can Use To Boost Your Content

Looking to boost your content’s visibility with TikTok hashtags? Discover the best hashtags for TikTok and where to find them.

Instagram Tips

Social Media Strategy

How to Make Money on Instagram

Wondering how you can use the power of Instagram monetization to earn an extra income while growing your account? Here’s how to start earning money on Instagram right now!

Social Media Strategy

How to Measure Social Media Analytics for Crafting The Perfect Content Strategy

Ready to craft the perfect content strategy? Here’s how to measure social media analytics and elevate your social media content.

“So much information packed into a small amount of time”
As an artist, I always knew TikTok was an important platform for me to be on to connect with potential clients. I left this course feeling so confident and excited to create and grow!
Arden Interiors
Jenn Evans

Getting Started with TikTok

Up your TikTok Strategy with
Greta Rose
Greta Rose
IT’S HERE!   |   Schedule Your YouTube Shorts With Plann!