Your Facebook posting schedule can have a powerful impact on the success of your content, so it’s important that you know how to do it right.
By strategizing your schedule, you can post on Facebook at the right times, helping you reach your audience when they’re online. This can provide you with fresh opportunities to increase engagement and boost your content reach. Amazing, right?
If you’re managing a Facebook page, you might be wondering how to set up your calendar for the best results. Plann has the answers! Keep reading to find the best time to post on Facebook based on your unique brand!
Why Timing Matters on Facebook
As the world’s most popular social media platform, Facebook provides incredible opportunities for targeting a wide and diverse digital audience. Clever timing allows you to reach people as effectively as possible.
When you share new content on your Facebook page, you need to know that your posting schedule is working for your needs. Determining the best time to post can help you curate your approach and drive solid engagement across all your Facebook posts.
Post on Facebook in line with the times when your followers are scrolling. This is the best way to ensure that your hard work never goes to waste and that as many people as possible hear what you have to say.
When is the Best Time to Post on Facebook?
Generally speaking, the best time to post on Facebook is on Tuesday morning at 7am PST. Throughout the week, the best time to post is usually within this range, from 7am to 8am each weekday morning.
However, this is likely to vary depending on who your target audience is and where your followers are based. That’s why it’s important to consider your own data alongside industry generalizations.
While PST morning time slots can be great for US-based users, they might not be the right match if you’re reaching out to people in Australia or Asia, for example. But keep reading to find out our expert advice for figuring out your brand’s best posting time on Facebook.
Best Time of Day to Post on Facebook
More often than not, the best time to post on Facebook will depend on consumer behavior relevant to your account specifically. It’s a good idea to get online when you know your followers are doing the same. This means posting content to your Facebook pages in the early morning, in the evening after work, or during the mid-day lunch break.
Remember, by establishing a well-informed posting strategy, you can find the best time to post on Facebook for you! This will empower your approach and help you gain more engagement than ever before.
Best Days to Post on Facebook
So you’ve started thinking about the best time to post on Facebook, but which days should you be focusing on?
General research shows that Tuesdays and Thursdays are the best times to post, offering the greatest reach and the most engagement. You can capitalize on mid-week scrollers when they aren’t still reeling from last weekend or planning Friday night drinks.
With this said, your own audience may differ from the norm. Your Facebook posts might appeal to weekend users, or you might be sharing content ideal for handling the Sunday scaries. Don’t be afraid to do your own research and get to know your own user base.
Best Times to Post on Facebook Based on Industry
It’s time to turn your attention to the most successful posts within your industry! These examples can provide a great starting point for your strategy, helping you drive consistent engagement results.
Photography
For photographers, it’s often best to save your content until the afternoon. Photography posts perform well after 3pm, even better when the working day is done. Generally, it can be helpful to skew your calendar towards the end of the week and avoid Sunday and Monday sharing.
The School of Photography Capitalizes on Late-Night Scrolling
The School of Photography shares an image of a beach landscape, including photographer credits and camera settings alongside a membership call to action.
Beauty
In the beauty industry, it may be best to post in time for the mid-morning lull. Content can also perform well when it’s shared at around 6pm and 9pm. This helps you target audience scrolling times and start conversations in real time.
Dolly Mix Hits Posts When Audiences are Online
The Dolly Mix Facebook page features a pink tube of long-lasting matte liquid lipstick.
Real Estate
Research shows that real estate accounts do best when sharing Facebook content in the early afternoon, usually on Thursdays and Fridays. This helps you reach people on their lunch breaks or after work in time for property inspections on the weekend.
Nic Sauzier Touches Base Before Inspections
Realtor Nic Sauzier shares a ‘just listed’ property advertisement, including home open information and contact details.
Hospitality
In hospitality, the best posting times will vary based on whether you’re running a restaurant, a hotel, or something else completely! Generally, the best times are throughout the evening, after 8pm. Interestingly, hospitality brands can benefit from 14.5% higher engagement rates when posting on Saturdays and Sundays.
The Alluvian Hotel and Spa Shares in Time for Events
The Alluvian Hotel and Spa shares an ambient drink-pouring photography, inviting patrons to join a scheduled happy hour event.
Content Creator
As an influencer or content creator, your optimal posting times will be affected by your niche. Broadly, it’s often a good choice to post between 7am and 10am or between 8pm and 11pm. This gives you a chance to connect with your audience when they have the time to spend online.
Adventurous Kate Updates Followers in the Evening
Adventurous Kate shares a detailed travel update alongside an image of a temple on a mountainside.
Factors Influencing the Best Posting Times
Facebook post scheduling is influenced by a range of factors. Only by considering them carefully can you find the right time to post. Analyzing audience insights gives you the power to customize your calendar.
Where is most of your audience based, and what time zones are most relevant for your account? This information will help you determine when your followers are online so that you can align your schedule with theirs.
Your audience demographics are also important. If your followers are mostly parents, the best post times will work around school runs and children’s bed times. If your audience consists of busy office workers, the best time to post on Facebook may be during the commute on either side of the classic 9-to-5 routine.
Tips for Finding Your Optimal Posting Times
When is the best time to post on Facebook in 2024? If you’re still not sure, these quick tips can help you find the optimal time to post.
Adopt a Trial-and-Error Approach
Sometimes, you just have to give things a try and see how they work. Get to know your specific audience by posting at a range of different times, and take note of which posts achieve the best results. The more you learn about your account, the more effectively you can plan for high engagement in the future.
Rely on Your Facebook Analytics
Facebook analytics can provide valuable insights that will help you find the right time to post. Access the professional dashboard within the Meta Business Suite, and check in on your reach and engagement metrics. Identify which posts achieve the highest engagement results, and use this to determine the best times to post.
Learn from a Scheduling Tool
Often, high-quality scheduling tools can provide detailed analysis to help you succeed across various social media platforms. Try working with a trusted application, and rely on your software program’s own insights to help you choose a time to post. This can provide a basis for your further strategy and help you stay in control of your Facebook calendar, even when you’re busy.
Here at Plann, our Advanced Analytics tools allows you to pinpoint the best time to post on every single social media platform, including Facebook! Drill down into your audience’s most active days and times to set your posts up for success.
Frequently Asked Questions
Still unsure about how best to reach potential customers when they’re active online? Here are our answers to a few FAQs about scheduling posts for the right times.
What is the best time to post on Facebook for maximum engagement?
The best times to post will depend on your unique audience and your social media goals. Based on general data and your own performance metrics, try posting during high-traffic times. You’ll soon gain a clearer sense of which posting schedules work best for your business.
Does the best posting time change based on my industry?
When it comes to digital marketing, everything is variable! The best times to post can differ greatly depending on your business’s industry. Where possible, try to learn from other successful accounts within your niche or sector. Don’t forget to check your audience data regularly for the latest information.
How often should I post on Facebook?
General guidelines tend to recommend posting on Facebook 3 to 5 times per week, but this may not always be the right choice for you. Your social media posts should make a real impact. Try to post as consistently as possible while ensuring that your post quality remains your first priority.
Can I use Facebook Insights to find my best posting times?
Facebook insights can help you set up a truly personalized content strategy. Check your Facebook data, use Plann’s advanced analytics and identity patterns in your content performance. Look to actionable insights, including posting times and days, to find out how you can drive the most meaningful interactions online.
Is it worth posting on weekends?
Some accounts can benefit from sharing Facebook posts throughout the weekend, while other users are better off sticking to weekday time slots. Think carefully about your audience and your account to determine whether your followers are likely to be browsing Facebook on Saturdays and Sundays. This can guide your decisions.
Plann for Facebook
Ready to start targeting peak times working with the Facebook algorithm to achieve high engagement outcomes? You’ve come to the right place!
User-Friendly Content Scheduling, All Thanks to Plann
The Plann dashboard shows posts for Facebook, Instagram, and LinkedIn within a simple click-and-drag calendar layout.
Plann is proud to offer an intuitive social media management tool, making it easier than ever to schedule posts in advance. But that’s not all. We also have in-built features that help you find the best times to post or post when your audience is most online.
Don’t wait to take your Facebook presence to the next level. Sign up for a FREE 7-day trial of the Plann app, and refine your social media strategy today!
