Looking for the latest social media updates? Luckily, we’ve done the hard work for you. Each month, we’ll be updating this mega guide will all the social media updates, news and changes you need to know about in 2024. Bookmark this page and check back each month to see what’s new in the world of social media.
What are you waiting for? Let’s dive in!
October 2024 Roundup
Instagram Updates:
- Launched ‘Best Practices’ Tips Element
- Started Testing WhatsApp Sticker To Facilitate DM Connection
- Instagram and TikTok Remain the Most Popular Social Apps Among Teens
- Launched New Profile Cards
- StartedTesting a New Way To Keep Tabs on Shared Content
- IG Chief Recommends Posting Carousels To Improve Reach
- Instagram Experiments With Reels Performance Tips In-Stream
- Announced Halloween-Themed Activations
- Instagram Downgrades Video Quality for Less Viewed Clips
Facebook/Meta Updates:
- Rolled Out a Youth-Focused Refresh
- Meta Previews ‘Movie Gen’ AI Video Creation Tool
- Meta Shared Reels Ad Tips Ahead of Holiday Push
- Meta Announced Image Animation and Video Expansion Tools at Advertising Week
- Meta Expanded Its AI Chatbot Availability
- Meta Shares New Insights Into Its AI-Based ‘Advantage’ Ad Suite
- Meta Launches Updated Brand Safety Controls
- Meta Continues to Misstep With Its AI Tools
- Meta Announced New Measures to Combat Sextortion Scammers
- Meta Announces a New Round of Job Cuts
- Meta Talks About Making It Easier to Customize AI Chats
- Meta Experiments With Facial Recognition for Security Purposes
- Meta Shareed Ad Creation Tips at Restaurants Summit
- Meta Is Developing a Search Engine to Power Its AI Chatbot
- Meta Releases Strong Revenue Result in Q3
TikTok Updates:
- TikTok Rolled Out Automated Ad Targeting Options for the Holidays
- US States Started Legal Action Against TikTok Over Teen Harm
- Started Offering Free Access to Mental Health Support for Creators
- Launched New In-Stream Shopping Push
- Now Offers Improved In-Store Sales Tracking
- Partnered With British Beauty Council To Boost Live Sales
- Announced A New Electronic Music Hub
- Partnered With MLS on Exclusive Live Stream Event
- Expanded STEM Feed to All Users in the US, UK and Ireland
- TikTok Establishes New Deal with UnitedMasters To Promote Independent Musicians
- Reported EU User and Moderation Staff Numbers
- Announced Activations for Cybersecurity Awareness Month
X (Twitter) Updates:
- The Platform Could Prove to Be Worth More Than $44B to Musk and His Companies
- Returns to Brazil After Complying With Government Requests
- Removed Ad Revenue Share from Creator Payments Program
- Avoids EU ‘Gatekeeper’ Designation and Requirements
- X Claims Victory in Australian eSafety Commission Case
- Opposes Turkish Removal Requests, but Will Comply
- EU Commission Confirms That X Doesn’t Qualify as Key Business Platform
- X Moves to the Next Stage of Diluting the Power of Blocking
- Updated Terms of Service to More Explicitly Cover AI Training Permissions
- Data Suggests X Could Post a Significant Loss in 2024
- Expanded Access to Its Powerful ‘Radar’ Keyword Analytics Option
- X Updates Ad Platform To Optimize Performance for SMBs
- Increased Its API Access Fees
- Improved the Speed of Community Notes Being Displayed
- Data Show That X Continues to Lose Users in EU
- Reports Find Community Notes is Failing to Address Misinformation on X
LinkedIn Updates:
- Added Another Puzzle Game
- Shared Reports That Show An Increase in CEO Activity
- DoubleVerify Expanded Verification of LinkedIn Ad Performance
- Shared Latest EU User Data
- *ID Confirmation Service Is Gaining Momentum*
- Launched New Video Feed Promotion in the UK
- Started Experimenting With an Updated Top Navigation Bar
- Shared Research Into the Effectiveness of CTV Campaigns
- Started Testing Advanced AI Assistant for Recruiters
- Added Lead Gen Objective to Boosted Posts
- Sees ‘Record Engagement’ Once Again
Pinterest Updates:
- Expanded Campaign Automation Elements
- Shared Latest Halloween Trend Insights
September 2024 Roundup
Instagram Updates:
- Adds New DM Engagement Options
- Implemented Advanced Protection for teenage users.
- Launched a Signature Sound of the app.
Facebook/Meta Updates:
- Shares Reels marketing tips in New Guide
- Announced next steps for EU Messaging Interoperability
- Meta expands Instagram Reminder Ads placed via it’s API*
- Gained approval to train AI with UK User Posts
- Published a Checklist for Holiday Marketing Planning to maximise holiday marketing opportunities.
- Provided comprehensive overview of it’s Social Impact Efforts.
- Launched New Developer Hubs to facilitate external projects.
- Showcased updated VR Avatars
Threads Updates:
- Adds option to rearrange columns on Desktop
- Questions may generate more Reach on Threads, per Report
- Added simplified Fediverse Connection Options – a simple process to encourage people to sign-up for Fediverse Sharing.
- Users can now add up to 20 photos and videos per post.
- *Continues to rise in latest app download rankings. Whilst X steadily declines, Threads is gaining ground.*
TikTok Updates:
- Shares insights into capacity for Film Promotions
- Outlines updated Election Security Measures
- Published a Guide to Selling for Brands
- Rolled out improved Safety Measures for teen users
- Announced expanded Partnership the NFL
- Added Instagram Notes-like feature to Inboxes
- Rolling out a feature to delete and re-edit a video after publishing which is useful if you made any mistakes
- Adds “delete and re-edit” option for Uploaded Clips
- Hosted Marketing Tips Webinar for SMB’s
- Announced events for Latin Heritage Month to highlight Latin Creators
- Support for US TikTok Sell-off is waning. This could see the app removed from the US early 2025.
- *Expanded Subscriptions for Creators and more creators will be able to build a paying audience within the app.*
- Now offering New Misinformation Measurement to reassure Ad Partners
- *Shuts down seperate TikTok Music App after failing to catch on with users.*
- Banned Russian State Media
X (Twitter) Updates:
- Rolled out DM editing on iOS
- Shared Holiday Engagement Insights to attract Marketing Spend
- Launched new connected to TV app
- X no longer available in Brazil*
- Shared Back-to-School Engagement
- Excludes EU users from xAI Training Set
- Working on Decoupling it’s DM functionality
- Officially listed Texas as it’s new home base.
- After 3 weeks X has agreed to comply with Brazilian Censorship Demands and looking to amend it’s relationship in Brazil.
- Looking to remove account blocking options as an option.
LinkedIn Updates:
- Launched Gen Z focused Podcast via iHeartRadio
- Added in AI Training Opt-Out option
- Published new guide to it’s Advanced Revenue Attribution Report
- Removed it’s “Top Voice” badges for Collaborative Articles
Pinterest Updates:
- Launched expanded Promotional Push ahead of the holidays
- Added Collage Remix and Sharing Options
YouTube:
- *Unveiled a range of new features as it’s “Made On” Event; Including AI Video Generation In-Stream.*
- Announced expansion of Auto-Dubbing to more Creators and Languages
- YouTube will now allow creators to edit out rule-breaking elements within their video content.
- *Expanded access to it’s own Gen AI Assistant; YT premium subscribers on Android devices in the US can now access the bot.*
August 2024 Roundup
Instagram Updates:
- Testing new Reels Filter for Posts with Notes
- Updated metrics to focus creators on Views instead of their Follower Count.
- Expanded to 20 images per carousel
- Launched a live test of Friend Map Location Sharing. This will allow for your friends to see both where you are and where you’ve been
- Looking into adding screenshot blocking for temporary DM’s
Facebook/Meta Updates:
- Started developing Business AIs to enhance Transaction Engagement
- After less than a year, Meta retires Celebrity-styled AI bots
- Launched custom AI Bot Creation Platform in the US
- Explores Celebrity-Voiced AI Chatbots
- Announced Llama Impact Grants to further AI Development
- Now offering First-Time rule violators a way to avoid penalties
- In talks to license VR software to India’s Jio
- Meta expands profile connections for Business Suite
Threads:
- Testing new topic discovery elements to drive engagement
- Gaining momentum as users reach 200M
- Launched insights on Desktop
TikTok
- Launched App Centre to connect SMBs with helpful tools
- Shut down incentive program in Europe
- Parent company debuts new AI Text-to-Video Generation Tool
- Shared insights into emerging in-app shopping trends
- Launched “Spotlight” promotion option for film and TV
- Solidifies gaming link with Gamesom Partnership
- Established new deal with Amazon to facilitate In-App purchases
- Added Group Chats & Stickers in DM’s
- Testing Amber Alerts in User Feed’s
X (Twitter)
- Continues to highlight misleading stats about it’s performance
- Confirmed that X is moving out of San Francisco HQ
- Continues to develop X Payment Options
- Sues over perceived efforts to steer advertisers away from App
- *Facing potential UK Sanctions over Musk’s protest comments*
- Refutes claims that it illegally uses EU User Data to train AI
- Is X usage actually rising? A look at it’s latest stats
- Removed all ads for Premium+ Subscribers
- Launched reply sorting options on posts
- *Enables long-form post creation via Third-Party Apps*
- *Reports record high usage during the 2024 Olympics*
- Rolled out Advanced Analytics to Premium Subscribers
- Adds verification for Company Pages
- Reported higher revenue to “record levels” of engagement
- Will now enable brands to sponsor User-Generated Newsletters
July 2024 Roundup
Instagram Updates:
- Meta updated the name for AI Labels From ‘Made With AI’ to ‘AI Info’ Tag
- IG Chief reiterates the importance of creators focusing on shareworthy content.
- Shared growth tips for creators in new Podcasts
- Currently testing new limits on number of hashtags that can be added to posts
- Best Practices for Reels are now available in Instagram’s Professional Dashboard
Facebook Updates:
- Plans to remove more detailed targeting options for Ad Campaigns
- Testing “clear mode” for a decluttered reel viewing
- Lowers age limits for VR social experiences
Threads:
- After one year of Threads, they have reached 175 million users
- Shares new Usage Insights into how people are using the app
- Testing a Media Re-Share option that will credit creators to avoid content theft
TikTok:
- Announced a new initiative in help to support beauty creators
- Joined the AI race and developing a new ChatBot called “Genie”
- You can now download clips without the watermark
- Some creators on TikTok will be encouraged to post videos in landscape format
- Released a “Back to School” Guide with summer break coming in to a close
- Implemented restrictions on teen targeted ads with new disclosure requirements
- Announced an integration with Eventbrite
X (Twitter)
- Rejoins GARM to reassure Brand Safety with ad partners
- Considers downvotes for post replies
- Will now have options for advertisers to sponsor creator video uploads
- Continue on the AI race to release Grok AI Chatbot
- Exploring having a Free Trial for Premium
- Improvements to increase in Users and Engagement
- Updated Preview Haptic designs
- Continues to secure money transmitter licence in the US
- Testing auto advance mode for video viewing
YouTube:
- Expands Channel @handles to 75 different languages
- Updates audio removal to address Copystrikes
- Testing being able to add stickers to YTS
- Added new creative options for YTS
- Testing community spaces to drive engagement
- Developing “Thumb Frame” Customisation for Short Clips
LinkedIn:
- In the works of making automate “accelerate” campaigns available to all brands.
- Rolled out Sponsored Newsletters
Pinterest:
- Looking to help brands create by AI Background Generation Process for Product Shops
June 2024 Roundup
Instagram Updates
- Testing “send a preview”. A new feature allowing creators to refine their process before posting.
- Testing a new feature for “prompts”. Users that have access to this test can add a prompt to their caption. This will appear at the top of the comments section as “Author Prompt”
- Instagram is testing “recent stories” in [feed](https://www.socialmediatoday.com/news/instagram-tests-recent-stories-highlights-user-profiles/716669/#:~:text=As you can see in,your most recent Stories activity.)
- Instagram now lets you go live to your Close Friends lists
- Testing icons on feed posts and carousels that are linked to a related story highlight
- You can FINALLY remove collaborators from your Instagram posts after posting
- Testing creator insights profile performance overview for brands
Facebook Updates:
- Trialling new “A/B test” section on Facebook Reels
- Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers
TikTok Updates:
- Added image search for similar products in TikTok Shop
- Launched new Musician Interview Series to promote top artists
- Planning to enable businesses to create their own virtual characters
- Now allows you to save trending videos to be used as templates
- Launched new Image Sharing App “Whee”
- Shares insights into upcoming shopping trends
- Launched support program for Retailers in app
LinkedIn Updates:
- Launched Premium Company Pages
- New AI Assistance Tools for Job Seekers
Pinterest Updates:
- Expanded on AI offering
- Adds option for sharing pin boards to other apps
Threads:
- Adds Live MLB scores to encourage Sports Engagement
- Launched API to facilitate broader posting and analytic options
- Expanded Fediverse sharing to 100 regions
May 2024 Roundup
Instagram Updates
- Testing a larger look for Story Highlights
- Updated their algorithm… again
- Added new Stickers for stories
- Testing the ability to cross-post images to Threads.
- Expanded its creator marketplace to 10 new countries, including South Korea, Germany, Spain, Indonesia, and France.
- Testing a feature called Peek that would allow users to post photos that can only be viewed once, a la Snapchat.
- Meta’s Ray-Ban smart glasses can now share photos directly to a user’s IG Story without using your phone.
- Added new features to Notes, including likes and mentions.
Facebook Updates
- Launched new advertiser tools to create marketing materials using gen AI prompts.
- Shutting down Workplace, its B2B messaging app that was meant to compete with Slack and Microsoft Teams.
- Meta Verified expanding to more countries and added additional tiers.
- Added a new feature for groups which allows users to react and comment anonymously.
TikTok Updates
- Signed a new licensing deal with UMG to bring its music catalogue back to the platform.
- Added labels to AI-generated content uploaded from other platforms.
- Testing hour-long uploads.
- Launched a $1 million “Change Makers” program.
- Unveiled a new analytics dashboard called TikTok Studio.
Pinterest Updates
- Added a media buyer course. Available for free via The Pinterest Academy
April 2024 Roundup
Instagram Updates
- Testing a “spring bonus” that pays creators based on their post-engagement.
- Rolled our a Notify sticker for creators to alert their fans about new posts. How’s that for a social media update?
- Enabled followers to select which content, such as Stories, Reels, and posts they’d like to get notifications for.
- Launched a new Stories feature called Frames that turns a photo into a digital polaroid.
- Announced that there are now 2M+ active subscriptions to Instagram Creators.
Facebook Updates
- Introduced a fullscreen video mode and now defaults to vertical viewing for live streams and long form video.
- Plans to label more content as “Made with AI”
TikTok Updates
- President Biden signed the so-called TikTok ban into law, giving ByteDance 9 months to divest the popular social media app.
- Released its TikTok Notes app in Australia and Canada.
- Paused the rewards program on its TikTok Lite app in the midst of a new investigation by European regulators.
LinkedIn Updates
- Testing a Premium Company Page Subscription with AI-assisted content creation.
- New shortcut to get to LinkedIn collaborative articles.
- Testing a dedicated video tab
- Introduced dynamic UTM’s
March 2024 Roundup
Instagram Updates
- Threads now has a ‘Trending Now‘ section which can be found on the search page and in the For You feed
- Instagram has been rolling out ads with promo codes globally.
- Instagram have announced a number of new DM features to help you better connect with friends, making your messaging experience more flexible and enjoyable.
- Instagram is testing an enhanced carousel post feature with more frames and the ability to include up to 15 photos or videos, aiming to boost their appeal for creators, brands, and viewers.
- Instagram is also testing a new feature allowing users to comment on specific images within a carousel post by linking their replies to the corresponding photo or video based on its assigned number in the sequence.
- Instagram has updated how hashtags work by linking users directly to broader search results when tapped, rather than displaying a “Top Posts” feed.
- Instagram is broadening its trial of extended Reels video uploads, granting some users the ability to upload Reels up to 3 minutes in length within the app. How cool! Be sure to extend your important Reels with this social media update!
- Instagram is currently testing a feature allowing users to attach files to their direct messages (DMs).
- Instagram is testing a collaborative engagement feature for Reels called “Spins”, which appears to allow other users to remix your Reels by adding alternate audio and/or text elements.
Facebook Updates
- Meta has unveiled a series of new advertising updates, primarily targeting retailers and users of its automated Advantage+ campaigns.
- Meta is currently implementing measures to limit the visibility of political content, prompting users to manually opt-in if they wish to view politics-related posts in their main feed.
TikTok Updates
- TikTok is introducing a new Data Portability API, offering users an additional method to download and utilize their TikTok data according to their preferences.
- As part of its latest initiative to retain top talent on the app, TikTok will now allow all creators, not just live creators, to offer subscription packages, expanding monetization options.
- TikTok might be testing a new app called “TikTok Photos,” potentially aiming to compete with Instagram by offering a platform focused on photo-sharing.
- TikTok has revealed an expansion of its Effect Creator Rewards program, allowing AR creators in additional regions to monetize their digital experiences.
- TikTok has unveiled a new integration for Apple’s SKAdNetwork (SKAN), providing marketers with a solution to measure campaign performance amid reduced datasets resulting from Apple’s iOS 14 App Tracking Transparency update.
- TikTok is introducing a new analytics feature called “Creator Search Insights,” offering creators information on user search trends within the app to tailor their content strategy to match audience interests.
- TikTok has expanded its “Sounds for Business” audio library by incorporating additional audio clips from various TikTok influencers, providing advertisers with free-to-use options within the app.
LinkedIn Updates
- LinkedIn is aiming to strengthen its relationships with publishers in order to enhance industry-specific engagement within the app. That’s a great social media update from LinkedIn!
- LinkedIn is broadening its Thought Leader ads to encompass a branded content promotion feature, allowing businesses to promote content from any user on the platform, rather than solely their own employees.
- LinkedIn is launching dynamic UTM parameters for ad campaigns, allowing marketers to track performance with custom tracking elements in URLs.
Pinterest Updates
- Pinterest has released guidance on integrating inclusivity into marketing and advertising strategies to ensure messaging resonates with a wider audience and connects with a diverse range of consumers.
- Pinterest is expanding its “Body Type Ranges” search filter to women’s fashion and wedding searches, making it easier for users to find matches that suit their body types.
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February 2024 Roundup
Instagram Social Media Updates
- Instagram has released a new DM filter option, allowing creators to filter messages from only ‘people you follow’.
- Similarly, Instagram is said to be rolling out a new ‘Meta Verified’ comment filter on Instagram, prioritizing engagements from users who pay to be verified within the app.
- Instagram is testing the ability for users to preview feed post placement before publishing, helping brands and creators curate a cohesive grid aesthetic. Source: social expert Lindsey Gamble on Threads.
- Instagram has expanded its newly launched Cutout sticker feature, now allowing users to create animated stickers from any video clip shared to Reels or Stories. Source: tech expert Jonah Manzano on Threads.
- Instagram is reportedly limiting the number of hashtags users can add to each post, with some reporting a limit of only five hashtags available on a single post. This move is likely designed to help users curate their hashtags and adopt a more strategic, tailored approach. Source: Instagram expert Jenn Herman on Threads.
- Instagram is experimenting with carousels within Reels, allowing users to post multiple photos and videos in a single Reels post (similar to TikTok’s photo carousel feature). Source: app researcher Radu Oncescu on Threads.
- Instagram is currently testing a new AI ‘backdrop’ sticker, allowing you to replace the background of any image in Stories (a handy way to make bespoke content on Stories). Plus, a new ‘Get Orders’ sticker is currently being tested, allowing brands to create a product in-stream and add a clickable tag to a feed post or Story to drive sales.
- Plus, Meta is expanding its Creator Marketplace tools to businesses in new regions (such as Canada, Australia, New Zealand and the UK), helping brands find creators to collaborate with on upcoming Instagram campaigns. Another cool social media update from Instagram!
Facebook Social Media Updates
- Facebook is testing a new feature that enables you to write captions with the help of GenAI. The new ‘Write with AI’ prompt opens up an interactive composer, allowing you to offer prompts, set your ideal tone of voice and customize suggested captions. Source: Jonah Manzano.
While not technically an update, Facebook has just celebrated its 20-year anniversary this month and has just released new data that shows the app has over 3 billion monthly active users (a figure that is steadily growing).
TikTok Social Media Updates
- TikTok is experimenting with ‘Sub Space’, a subscriber-only chat designed to incentivize and reward paying subscribers for supporting creators. This live chat room is available only to subscribers and is predicted to be part of TikTok’s Live subscription tools. Source: Jonah Manzano.
- TikTok is embracing its role as a social search engine by prompting users to download a dedicated TikTok Search shortcut to their device’s Home Screen. The goal is to encourage users to choose TikTok as their primary place of searching for content and new ideas (rather than traditional search engines like Google).
LinkedIn Updates
- LinkedIn is phasing out ‘Creator Mode’, specifically removing hashtags on profiles that have been used to highlight a user’s area of expertise. However, many key creator features will remain available to all users (including the option to ‘Follow’ users).
- LinkedIn has edited it’s ‘Network’ tab into two new feeds ‘Grow’ and ‘Catch Up’. The ‘Grow’ feed will show your new connection requests and potential networking opportunities, while the ‘Catch Up’ tab will focus on news from your existing network (such as promotions).
January 2024 Roundup
Instagram Social Media Updates
- New content policies and protections for teens: Across Instagram and Facebook, Meta are automatically restricting what content teens see to support safety and well-being and promoting teens to update their privacy settings with new notifications. Plus, Instagram’s new Nightime Nudges are designed to help teens switch off if they’re scrolling on Instagram for more than 10 minutes late at night.
- Create custom stickers from still images: Create custom, branded stickers to use on Instagram Stories and Reels with this handy new feature, allowing you to create a cutout sticker from any static image.
- EU users can now opt-in to separate IG and FB accounts: Want to completely separate your Instagram, Facebook and Messenger accounts? Meta is now allowing EU users to isolate their accounts in line with Europe’s new data privacy changes coming into affect in March 2024.
- Cancel in-progress Instagram Stories uploads: Accidentally tapped ‘publish’ while still editing a Story? This handy new feature allows you to cancel Stories uploads before they’re published in Instagram.
- Instagram trials new collaborative posting option for Stories: Ever wanted to create a Story fora friend? According to reports, some users are now seeing an option to send an Instagram Story to a friend, with the option for this user to publish it using the “Friend Story” option.
Facebook Social Media Updates
- New tools to connect talent and talent managers: Within the Facebook Business Suite, agencies can now gain access to new tools to manage talent and creators at scale.
- Facebook’s link history option is coming to all users: Meta has confirmed that all users will soon be able to find links that you’ve interacted with in the app through the ‘Link History’ archive option (a feature that has previously only been available in a few regions).
TikTok Social Media Updates
- New text size options improve accessibility: With a handy new in-app slider, you can easily adjust TikTok’s text size in your Settings. Goodbye squinting!
- TikTok could be testing GenAI search functionality: With TikTok’s sister app Douyin already experimenting with GenAI search tools, many are predicting that TikTok may roll out new tools to provide concise AI-generated answered to users’ search queries. Watch this space!
- TikTok experiments with AI Song feature: On the topic of AI, some users are already receiving prompts for a new tool called ‘AI Song’, giving you the ability to generate unique tracks based on text-based prompts.
- New restrictions for hashtag search in TikTok’s Creative Center: If you’ve been used the TikTok Creative Center to search for high-performing hashtags, you’re out of luck. New reports show that the ability to search for hashtags has been removed, with TikTok now only displaying the top 100 hashtags within different industries.
- TikTok doubles-down on in-stream commerce spend in 2024: A new report from Bloomberg reveals TikTok has ambitions to “grow the size of its US e-commerce business tenfold to as much as $17.5 billion this year”.
LinkedIn Updates
- LinkedIn releases B2B marketing trends and insights: Want to learn more about effective B2B marketing? Dive into this latest report about what trends are influencing marketing for the tech industry on LinkedIn this year.
- New sponsored post options help brands to generate leads: If 2024 is the year you experiment with LinkedIn Ads, why not try start with sponsored posts? This new feature will allow you to turn original content into lead gen campaigns, asking users to sign up to access promoted resources.
Lookalike audience targeting option is being removed: From February 29th 2024, LinkedIn’s lookalike audience will be removed, meaning you’ll have to experiment with other paid audience types to reach relevant users with sponsored content on LinkedIn.
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