There are tried and tested Instagram growth strategies and we wanted to be really transparent with you about what works and the many ways you can boost your engagement on social media. These days, engagement no longer means just how many likes and comments you’ve got.
Engagement is all about your Instagram account as a whole and there are so many different apps out there that promise to boost your engagement, get you more followers, make your photos look amazing aaaaand the list goes on.
But why go trawling through cyberspace looking for 50 different apps that do what you can literally do with just three power apps that’ll have your Instagram looking and performing at it’s best in just a few hops between them?
First things first, you want to make sure your content is looking great which has the knock-on effect of making your feed look amazing as a whole… Because people come for your overall vibe and stay for the rest.
Producing a good looking Instagram yourself (without having a team of designers on-call) requires a basic ability to make content that looks good to you. You also want to make sure that it represents your brand in a cohesive way that tells your brand story repeatedly. So, we chose the apps Canva and Kapwing for you, just for that. Then there’s analytics and engagement on Instagram, which Plann has got covered for you.
Read on to find out about these three powerful apps working together.
One app that we can not go past, is an Australian app, Canva. It’s your one-stop-shop for all things graphic design and has literally hundreds, if not thousands of really cool templates that are easily customisable to find and fit your colour palette, brand look and feel.
It’s great for beginners all the way up to experts! It is guaranteed to save you countless hours trying to produce this level of quality designs in any of the more advanced, time consuming and expensive apps. We love it and recommend every serious Instagrammer to get on it.
Ever posted a video to your Instagram feed instead of a photo and watched how many people engage with it? For this reason, we can’t go past sharing this video editing app with you: Kapwing. It’s is a very user-friendly editor for videos, gif’s, imagery and even produces memes. I know – Memes!
Anyway, Kapwing was made by Millenials for people younger than us, so that’s probably why it lets you step into world domination mode for your Instagram game quicksmart.
What used to take you an hour on any other video editing software can literally be done in just a few clicks in Kapwing.
Change your screen size for all different sized outputs, easily add subtitles to your videos – which is great since 85% of videos are watched without sound – add background music, use any of their templates for your Stories or Instagram feed… and a whole lot more.
Use it on your phone or your desktop (Just like Plann) and let us know what you think!
Now that you’ve produced all of your own original content you will want to roll it out to your audience over time using advanced analytics features – just like the ones we made for you and built right into Plann.
Upload all of your original media (images, videos, stories, and yes, even memes) to the custom media bins that live inside of your Plann desktop workspace, build out your strategy and reposition to see exactly how it’s going to look on your grid.
While you can schedule from as little as one post in Plann, you can also plan up to 6 months worth which leaves you more time to focus on what matters most: Engagement!
Plann shows you the best times to post to Instagram based on your engagement and when your followers are most online and active. Respond to comments directly using the comments manager, which is super important because together with utilising hashtags to get your posts seen, interacting with comments on your posts in real-time boosts the engagement and thus visibility of your post. Winning!
Once you’ve created your stories using Canva or Kapwing, upload them to the stories manager in Plann and build them out using your custom hashtag sets. This ensures that when you post your stories, while the hashtags won’t be seen by your viewers, they will help to boost your stories visibility too from behind the scenes.
With these three power apps, we know you will be able to master the art of producing and scheduling professional and engaging content, scheduling and interacting like a true engagement guru and get your brand out there!
Let us know how this has helped your Instagram game in the comments section below.
AUTHOR > Allison Pinnock
Ally is the resident blogging and content legend at Plann.
Before joining Plann, Ally spent the best part of her career in front of and behind the camera as a TV presenter & Actress on heaps of Aussie TV shows (that’s where you’ve seen her).
She has a degree in design and psychology and loves to talk to strangers. Online. In blogs. From the comfort of her living room…In her own time Ally can be seen taking photos of nature or being mobbed by native Australian birds.