Instagram Threads, now widely known just as Threads, only launched in July 2023 – but since then, it’s grown to a huge and dedicated user base of over 200 million.
The perfect complement to Instagram’s photo- and video-based approach, Threads encourages its audiences to write engaging, often quippy text posts and share memes in the same vein as X (formerly Twitter). It’s a fantastic tool for both communicating with your existing following and drawing new people to connect with you on Instagram.
To make sure you’ve got the best shot at success on the app, it’s important to understand the Threads algorithm and, specifically, the best time to post to Threads to see quality engagement.
We’ve done all the work so you don’t have to, reviewing study after study to figure out exactly when the best time to post to Instagram Threads is – keep reading for the scoop.
Why does posting time matter on Instagram Threads?
If you’re looking to harness all of Threads’ awesome potential for your brand, now’s the right time: the platform has over 33 million daily active users just waiting to hear from you. But, you can only reach those people if you’re smart about what you post, and of course, when you post.
The numbers don’t lie: this is a hugely popular platform, so it pays to know the best time to post on Threads!
There’s always been lots of chatter about whether posting time really matters on social media, and on some platforms (such as TikTok and LinkedIn), it’s less crucial, but Meta platforms still give post time quite a bit of credence.
Here are a few reasons to post on Instagram Threads at the right time:
- Give yourself the best shot at algorithmic success: Threads’ AI system (AKA the Threads algorithm) seeds your content out slowly to engaged users in the For You and Following tabs, rather than giving everyone immediate access – and if these people engage, it tells the algorithm to open the floodgates. So, if users are active when you post, you’re increasing your chances at engagement – and subsequently, algorithmic success – off the bat.
- Reach your people when they’re online: Posting when your existing following is online will immediately amplify the performance of your Threads content. Your followers should be your most active fans, but you’re shooting yourself in the foot if you (for example) post when they’re all asleep or slaving away at their work desks. Don’t make things harder for yourself – meet them where they are and the likes will come.
- Improve your chances of being seen on Instagram: As you may have seen, Instagram features a handful of posts from Threads at regular intervals along your Following feed. If you want to be seen here, you’ve got to give the Threads algorithm what it wants – and post time can play a huge role in this!
Plann tip: Threads is just one of many platforms your brand should be leveraging to broaden its audience and convert customers. Check out our guide to the best times to post to all your favorite social media channels!
When is the best time to post on Threads?
Threads is a growing platform, so there’s still time to make your mark – especially if you know the right time to post!
Hit ‘em with a mid-week post by showing up on Instagram Threads on a Wednesday. The best time to post on Threads on Wednesdays is either mid-morning between 10am and 12pm, or in the afternoon between 4pm and 6pm.
Best time to post on Threads on Thursday
As the week goes on, the best times to post to Threads become a bit all over the map – but as long as you keep these times in mind, you’ll still have a great shot at success! Post to Threads between 8am and 12pm or 3pm and 5pm on a Thursday.
Best time to post on Threads on Friday
It’s Friyay! Finish the week with a bang by ensuring you maximize your Threads engagement by knowing the best times to post. As many people finish work early (or simply tap out at lunch time), early afternoons perform well – try to post to Threads between 12pm and 3pm.
Best time to post on Threads on Saturday
Once the weekend hits, your chances at engagement don’t immediately drop – but the best times to post to Threads definitely change in line with user behavior. Catch people earlier in the morning as they decompress from their weeks with a good ol’ scroll, any time between 7am and 12pm.
Best time to post on Threads on Sunday
The final day of the week, Sunday is a surprisingly good day to post on Threads, especially if you do it in the afternoon and evening when users are online. Schedule your content for between 3pm and 9pm to support better engagement.
Best time to post on Threads by industry We scoured a couple of studies for you, totaling millions of Threads’ posts, and the results are in: the best times to post on Threads are weekday mornings between 7am and 10am in your local time zone. Some analyses also call out specific days, which has led us to determine the best days to post on Threads, which are Tuesdays and Thursdays within the same morning time slot.
So, if you’re looking to reach the most people possible, schedule your content for this window and observe what it does for your engagement on Instagram Threads!
The best times to post on Threads by day
Of course, the best time to post to Threads also fluctuates depending on the day, and for many days, there are multiple time slots that have proven effective for engagement – let’s break it down a bit further.
Best time to post on Threads on Monday
Monday’s rolled around, and it’s time to post some content for your brand. The best time to post on Instagram Threads on a Monday is between 9am and 1pm local time.
Best time to post on Threads on Tuesday
Tuesdays are one of the best days for social media performance… perhaps it’s when life starts to get boring and the allure of a mindless scroll draws us in! To capitalize on when most people are online, post to Threads between 8am and 12pm on Tuesdays.
Best time to post on Threads on Wednesday
Tailoring your Threads posting schedule to the day is just one way to do it – you can also break things out by industry or niche.
There’s space on Instagram Threads for every niche and industry, from photography to footwear.
Because Threads is still a young social media platform, there isn’t tons of data on the best times to post by industry, but here’s what we can glean so far:
- Best time to post for B2B: Focus on posting to Threads during business hours to attract people while they’re in the work mindset. While all weekdays suit, Tuesdays are a great day for B2B brands!
- Best time to post for lifestyle brands: Fridays are a strong day for lifestyle-based content. Aim to post at peak times before and after work to capture people while they’re scrolling.
- Best time to post for hospitality brands: Hospitality content tends to perform better on social media in the evening, so schedule your posts for between 5pm to 9pm.
- Best time to post for fashion brands: Make the most of the shopping mindset by scheduling your fashion-based posts in the late afternoon and evening, from 4pm to 9pm.
- Best time to post for service-based businesses: Service-based business content may work better on the weekends when we’re thinking about booking appointments and have more free time in our days. Aim to post earlier in the day, from 7am to 12pm.
How to figure out the best time to post on Threads for your brand
All this aside, the one true way to figure out the perfect time to post on Threads for your unique business and niche is to look at your own data. By observing when your followers are online and performing some testing, you can create an iron-clad posting strategy that will see your engagement soar.
Here’s how to do it using Instagram Threads analytics natively and in Plann.
Finding the best time to post on Threads using native Instagram insights
Because Threads is connected to Instagram, you can use your IG analytics to figure out when your audience is online. This isn’t an exact science, as users aren’t going to log into Threads every time they open the Instagram app, however it will give you a great guide to work from.
Use Instagram’s native Insights to figure out the perfect time to post for your business – no guesswork needed.
1. Open the Instagram app.
2. Tap into your profile, click the hamburger icon (top right) and select Insights.
3. Tap Total followers and change the date range to Last 30 days.
4. Scroll down to reveal your Most active times. You can filter this section by hours or days to drill down into when your audience is using Instagram.
Using Plann to determine the best times to post on Threads
Within Plann, we’ve got a stack of advanced Instagram analytics that’ll help you make sense of your social media stats without all the fuss of switching between channels or staring blankly at raw data.
Plann Analytics has a built-in Best Time to Post function based on past engagement, as well as insights into when your audience is online. We recommend using a combination of the two and finding commonalities to figure out the perfect time to post to Threads!
Take Threads by storm using Plann
Grow your audience on Threads and convert them into loyal cross-platform followers using Plann.
Our intuitive platform makes creating, scheduling, and analyzing your content easy and stress-free – perfect for busy marketers and small business owners looking to grow their following in 2025.
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