Currently, TikTok offers potential ad reach equivalent 19.3% of the global population. Now, that’s marketing power! So how can you work with influencers to make the most of it?
By learning how to collaborate effectively with influencers, you can harness the impact of a marketing approach that goes far beyond the limits of social media platforms. TikTok influencer marketing can help you reach a wider audience and optimize engagement for the best conversion results.
Ready to start treating your TikTok account as an influencer marketing hub? Here’s everything you need to know before getting started.
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TikTok Influencer Marketing FAQs: Answered
Get to know the status of today’s TikTok users and make TikTok influencer marketing work for you. Here are our answers to a few frequently asked questions, helping you on the path to social media success.
What is TikTok Influencer Marketing?
TikTok influencer marketing is what happens when your brand partners with established creators to produce raw, engaging, and authentic TikTok content.
With influencer marketing, you can build connections and work with other TikTok users to promote your products, services, and mission. This marketing approach is driven by social proof, giving new consumers an extra reason to trust your brand and its offer.
How do I Choose the Right TikTok Influencers for My Campaign?
When it comes to choosing influencers you can work with, there are a few factors you should consider. Ideally, it’s best to target influencers who work specifically within your content niche and speak to an audience that is similar to your own. You should also check an influencer’s engagement rates and try to work with creators who have established and engaged communities.
What are the Typical Rates for TikTok Influencers?
Influencer pricing can vary greatly depending on your niche and the creators you’re working with, as well as the specifics of your campaign. However, the following rates are a common guideline:
- Nano influencers (1,000 to 10,000 followers): $5 to $25 per post
- Micro influencers (10,000 to 100,000 followers): $25 to $125 per post
- Mid-tier influencers (100,000 to 500,000 followers): $125 to $1,200 per post
- Macro influencers (500,000 to 1 million followers): $1,200 to $2,500 per post
- Mega influencers (over 1 million followers): $2,500+ per post.
Plann Tip: Make sure to contact a range of influencers on TikTok and request their rate cards prior to locking in talent. This will allow you to compare prices and make an informed decision about how much to pay for your next influencer marketing campaign.
What are Some Successful Examples of TikTok Influencer Campaigns?
Searching for successful TikTok campaigns you can learn from? Check out the Dove example!
Dove’s #DetoxYourFeed
In 2023, the Dove brand launched the #DetoxYourFeed campaign hashtag, encouraging creators to be a part of efforts toward empowerment and authenticity on social media.
Boosted by Instagram ads and a range of media projects, #DetoxYourFeed invited users to get involved by adding to the positive self-esteem, real-beauty narrative. The campaign earned a whopping 3.1 billion impressions and counting!
Key Components of a TikTok Influencer Marketing Campaign
Wondering how you can set up a strong influencer marketing strategy? Keep these elements in mind.
Defining Your Campaign Goals
The first step is to define your campaign goals. When you know what you’re trying to achieve, you can take clearer, more actionable steps toward your objectives.
Before you launch a new marketing campaign, get serious about your creative strategy and why you’re investing in influencer marketing. Consider whether you’re hoping to boost brand awareness, increase sales conversions, or achieve something else entirely. Then think about how your strategy aligns with this mission.
Finding the Right Influencers
The right influencer can make a big difference in driving successful campaigns! Generally, it’s best to work with multiple influencers who can help to spread the word. Try to collaborate with a mix of micro-influencers and more established influencers for the best, most diverse approach.
As you begin to choose influencers for your brand, think carefully about the target audience you serve. Ideally, you should select brand partners who share your niche and audience demographics. This will help to ensure your content appears in front of the right people.
Curating an Influencer Contract
Influencer contracts are an important part of ensuring that your agreement works as it should. A well-written contract protects your business interests, as well as those of any influencers or creators you’re working with.
Before commencing a new influencer relationship or campaign, put a contract in place. Make sure that this outlines all relevant deliverables and any payments due. Remember to also include clauses that explain what will happen if an influencer does not fulfil their responsibilities to your brand.
Creating Engaging Content
Working with influencers can be easy! Depending on your goals, you may be able to leave the bulk of the content decisions up to the people you work with. This creative freedom offers scope for inspiration while also improving the strength of your partnerships.
Start your influencers off with a strong creative brief that tells creators how to begin producing content. Make sure that your partners center your products or even your brand logo in the videos and photography they produce. Allow influencers to exercise their own creativity while offering them a guide.
Not quite happy with the content influencers produce? Make plans ahead of time to communicate clearly and navigate a predetermined number of revision rounds, and always make sure you approve each post before it goes live!
Measuring Success
As with any social strategy, it’s important to keep track of your influencer marketing approach. This will help you assess what’s working well and what could be improved so you can make informed choices going forward.
When you work with influencers, watch your engagement metrics and conversion data. You can use TikTok analytics to help plan future collaborations. For instance, if certain creators tend to earn more traffic for your brand, you might be able to explore additional opportunities to work together.
Better yet, you can turn to Plann’s high-level analytics tools! With Plann Analytics, you can access all the latest data for your account. This can help you spot high-performing content opportunities and be ready to capitalize on them.
Plus, it’s a good idea to gather performance data from the influencers you work with. You won’t be able to see the back end of influencers’ content, so you’ll need to arrange for them to send screenshots or insight updates. This will help you stay on top of your branded content.
Best Practices for TikTok Influencer Marketing
Getting started with your first influencer-specific TikTok campaign? Remember these best practices!
Communicate Transparently
Whether you’re running a major campaign or simply trying to generate some user-generated content, clear communication is key. Stay up to date with the latest in your campaign, and check in regularly with your chosen influencers. This can help you troubleshoot problems when needed and identify new marketing opportunities.
Plann Tip: Make sure to communicate content delivery timelines clearly with your influencer from the beginning of your partnership. Use a content calendar or marketing plan to show when influencers need to deliver drafts, how long they have to complete revisions and when each post needs to go live.
Build Ongoing Influencer Partnerships
Working with an influencer doesn’t have to be a one-off. When you connect with new influencer partners, be open to considering ongoing collaborations. By establishing a lasting connection, you can enhance social proof and drive brand loyalty while also saving time and stress on your influencer marketing approach.
Diversify Your Approach
TikTok influencers can make a big impact within the TikTok app itself. But have you considered other influencer marketing platforms? Consider how you can harness the power of TikTok content and relationships by carrying these over to other social media platforms. For instance, learn from previous Instagram influencer partnerships! This could help you expand your reach and build your brand as much as possible.
Schedule TikTok with Plann
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Discover the power of influencer marketing on TikTok with Plann
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