Crafting engaging, short-form videos is only one part of getting seen on TikTok. In fact, learning how to harness tools like TikTok hashtags will really supercharge the results of your social media content.
But you’re likely wondering, ‘ How do I find trending TikTok hashtags?’ With new trends continually hitting the platform, keeping your finger on the pulse is key to boosting your content’s visibility and engagement rate.
Luckily, we’ve curated your ultimate guide to all things TikTok hashtags. Keep reading to discover how hashtags work on TikTok, how to find trending TikTok hashtags and our top tips for finding and leveraging the best hashtags for TikTok.
Why are TikTok hashtags important?
Hashtags are used across many social media platforms, including TikTok. These clickable keywords are used to categorize and organize content, giving users the ability to search and discover content based on specific hashtags.
On TikTok, hashtags play a key role in boosting the searchability and discoverability of your content. With the right mix of hashtags in your caption, you can give your videos the best chance of getting in front of niche, relevant audiences.
But that’s just the start of the benefits of using TikTok hashtags, which include:
- Boost your content’s organic visibility: Hashtags help to tell the TikTok algorithm what your content is about. By using the right hashtags that are relevant and searchable, you can make it easier for users to discover your videos—particularly if they’re searching for these exact terms or keywords!
- Connect with relevant audiences: By adding specific hashtags related to what your ideal customers are already searching on TikTok, you can help to get your posts in front of the right people.
- Harness the power of TikTok trends: TikTok’s For You page (heck, the entire platform) is driven by trends. From dance challenges to viral sounds, these trending moments usually have an accompanying hashtag that can help boost the visibility of your content. While your entire strategy shouldn’t be based on trends alone, harnessing TikTok trends with the right hashtags can strategically boost the reach of your videos.
- Curate and organize UGC: Whether you run a challenge, giveaway or competition, creating your own branded hashtags helps you to keep tabs on who is sharing content about your brand on TikTok (perfect for easy reporting and reposting!).
👀 Keep Reading: Discover 10 TikTok ideas that will boost your engagement on the platform.
How do hashtags work on TikTok?
The TikTok platform uses hashtags to categorize content and make it discoverable to users who are searching for specific keywords or terms.
Trending TikTok Hashtags You Can Use Right Now
While hashtags can be a powerful tool to boost your content and reach a wider audience, remember they’re just one piece of the puzzle. High-quality content will always be king on TikTok. Focus on creating engaging videos that resonate with your target audience, and use relevant hashtags specific to your industry to complement your efforts. For even more reach, explore some of the other trending TikTok hashtags listed below.
- #fyp
- #foryou
- #viral
- #foryoupage
- #tiktok
- #fy
- #trending
- #funny
- #duet
- #comedy
- #love
- #meme
- #funnyvideos
- #learnontiktok
- #music
- #video
- #like
- #memes
- #cute
- #prank
- #fun
- #follow
- #aesthetic
- #tiktokuni
- #tiktokviral
- #tiktoker
- #foodtiktok
- #viralvideos
- #followme
- #live
- #dancer
- #repost
- #tiktoklover
- #tiktoktravel
- #tiktokchallenge
- #funfacts
- #likeforlike
- #viralpost (19B)
- #followforfollowback (15.4B)
- #follow4follow
Expert strategies for mastering your TikTok hashtag strategy
Here are three expert tips to elevate your hashtag strategy on TikTok.
Learn where to find trending hashtags on TikTok
There are stacks of places you can go to find trending hashtags on TikTok. By adding trending hashtags to your TikTok captions, you can harness timely moments and increase the chances of your posts going viral, too.
First up, the TikTok Creative Center offers a time-sensitive snapshot of what’s trending on TikTok in your country. This interactive dashboard allows you to filter by the 100 top-performing trending hashtags by industry, with insights around how many posts and views each hashtags has gained.
You can even dive into what creators have used each hashtag, with detailed analytics into how usage and interest in this hashtags has changed over time.
When a user jumps into the TikTok search bar and searches for a hashtag, they’ll receive a curated feed of content—all using that exact hashtag. This helps users to easily find videos that answer their questions or discover information that is relevant to their interests.
Plus, TikTok even creates mini landing pages around popular, timely hashtags (such as #BookTok or #MomsofTikTok) to help users discover trending topics that matter to them.
Plus, here at Plann we do the hard work for you with our Hashtag Manager tool. Within your Plann workspace, you can score access to hundreds of industry-based hashtag sets to speed up your content creation workflows. We’ve done the research for you on the top hashtags in each industry, with the ability to customize to suit your brand.
When it comes time to schedule your TikTok videos in Plann, you can automatically add these sets to your caption or first comment with one click and even add multiple sets to compare results.
Leverage hashtags relevant to your industry or niche
Here’s the thing about hashtags: the more relevant they are to your business, the more effectively they’ll drive the right traffic to your content.
So, how can you find niche hashtags on TikTok that are aligned with your industry or offering? Here are a few tactics to consider:
- Check what hashtags your ideal audience is using on their TikTok posts.
- Leverage the search bar on TikTok to conduct hashtag keyword research.
- Scope out what hashtags your competitors are using in their TikTok captions.
For example, the team from Aussie luggage brand July have harnessed relevant hashtags (such as #BestCarryOnBag) to ensure their videos are appearing in the search results for these high-intent keywords—with their videos scored upwards of 75k views as a result.
🔥Hot Tip: Want to save your favorite hashtags for later? Within your Plann workspace, you can curate a range of hashtag sets aligned with different services, content pillars or topics you regularly discuss in your content. Then, you can easily inject these into your TikTok captions in seconds.
Experiment with niche hashtags vs broad, popular hashtags
It’s the great hashtag debate: are niche hashtags better than super popular hashtags?
Our take? Your posts should harness a mix of both broad and specific hashtags, allowing you to tap into huge organic reach potential while also reaching a highly targeted audience.
For example, the team from the health and wellness platform KIC has executed this strategy using their own TikTok content. In a recent video, using a mix of broad hashtags (like #FY and #Pilates) alongside niche hashtags (like #KIC and #PilatesWorkout) helped the brand to score over 2.1 million views (and counting).
👀 Keep Reading: Discover five proven TikTok marketing strategies to skyrocket your conversion rate.
TikTok hashtags FAQs
What hashtags get you on the TikTok FYP?
There is no silver bullet when it comes to getting your TikTok content onto the For You Page (FYP). In fact, a more effective strategy is to focus on getting your videos in front of your ideal customers by using hashtags that are tailored to your products, services or industry.
Avoid using generic hashtags which huge search volumes as these tend to be too broad and highly competitive with thousands of videos competing for attention.
What are the best TikTok hashtags to use?
In a similar vein, the best hashtags to use on TikTok depend on your brand’s industry, goals and audience.
As of January 2024, #FYP ranks as the most popular hashtag on TikTok, with a whopping 55.4 trillion views (and counting). When it comes to the best TikTok hashtags to use, the truth is that it really depends on what works best for your business.
Our tip? Use Plann’s hashtag manager tool to design a series of hashtag sets that you can leverage across your content. Keep track of your results on TikTok and dive into your analytics to see what hashtags are most effective at boosting the organic reach of your content. Then, you can prioritize using these high-performing hashtags again and again!
How many hashtags should you use on TikTok?
There is no golden rule for how many hashtags you should use on TikTok. However, keep in mind that the current caption length on TikTok is capped at 2,200 characters.
Our tip? Inject as many relevant hashtags as possible into your caption to boost your organic reach.
Run out of characters in your TikTok captions? No worries! Simply jump into the comments and add your extra hashtags here. While adding hashtags to the comments of your TikTok videos isn’t as effective in boosting the discoverability of your content, it can boost your chances of being seen in the search results for these keywords and terms.
Level up your TikTok game with Plann
Whether you’re struggling to keep up with the fast-paced nature of social media or simply want to devote more time to growing your business and focusing on those tasks that take place offline, Plann’s range of features is sure to help save you time with an automated social media strategy.
From AI-generated captions to cross-posting, analytics, hashtags and more, Plann can help you maintain a consistent posting schedule while you remain focused on business growth. We even auto-post your TikTok videos to take the hassle out of growing organically on the platform!
Go on, and redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!
