How to Strategically Promote Your Business or Product on Socials

We’ve rounded up your best practices for strategically promoting your brand and products on social media.

Gabby Kaushansky
6 minutes read

Are you a brand or business looking to harness the power of social media to promote your business or products? You’ve come to the right place! 

Promoting your business on social media doesn’t just involve posting and hoping for the best. It requires a tailored strategy behind it. After all, your favorite social media platforms are flooded with content from brands and creators alike, so you have to stand out from the crowd. 

Luckily, we’ve done the hard work for you and come up with our best tips and tricks to help you strategically promote your business on social media.



Why use social media to promote your business?

In case you haven’t already started using social media for your business, it’s an essential avenue to build brand awareness, engage with your audience and drive conversions. Why? Because there are 4.9 billion people using social media across the world. 

Beyond just scrolling on social media for entertainment purposes, many people use social platforms like Instagram, TikTok, and Pinterest to find inspiration and new products. But, don’t take our word for it, just take a look at some of the numbers. 

80% of people discover new brands and products on Pinterest, making it a powerhouse organic marketing platform and 70% of shoppers turn to Instagram when looking for their next purchase. 

Plus, social media platforms have evolved from just photo and video sharing to become search engines where almost 40% of Gen Z audiences are turning to platforms like Instagram and TikTok to search for information, brands, and products instead of using Google. 

Plann’s top tips for strategically promoting your business and products on socials

Now that we’ve established why your business needs to be across social media platforms to market and promote your brand and products, we’re rounding up our top tips and tricks to help you strategically build brand awareness and drive sales. 

Tip 1. Define your goals 

How to incorporate content pillars into your social media strategy

All good strategies can start by establishing and defining your goals. Your content needs to align with your brand goals which can include things like building brand awareness, driving website traffic, generating leads, and boosting sales. 

Once you’ve defined your goals, it becomes easier to establish your content pillars which will help you create your content with ease. Content pillars are the foundation of your brand’s social presence, which gives you well-defined and clear topics you can post about each month – they really are your secret weapon. 

Tip 2. Understand your target audience

What Are Instagram Story Ads

Next up, take some time to get to know your target audience. Think about their likes and dislikes, their pain points, and the type of information they are looking for and why. 

Crafting compelling content that resonates with your audience becomes significantly easier when you have a clear understanding of who they are. By delving into your audience’s needs and desires, you increase the likelihood of converting them into loyal customers or clients.

Our top tip is to go directly to the source for information. Ask your audience directly through polls and quizzes and question box features on platforms like Instagram and in the comment section on other social media platforms. These strategies can help inform your content strategy and strategically promote your brand or products based on in-depth user research. 

Tip 3. Choose the right platforms 

One of the most important and overlooked strategies is choosing the right social media platform to promote your brand or business. And, this comes with really understanding who your target audience is and what platforms they reside on. 

Not all social media platforms are suitable for every business or product. For example, if you’re a product-based business, then Pinterest is an underrated social media platform to promote and market your brand and products. 

If your target audience is mainly Gen Z and millennials then both Instagram and TikTok are essential platforms to incorporate into your social media strategy. Gen Z especially are using TikTok in droves and the algorithm is designed to promote content, irrespective of your follower count. 

That means, smaller and newer brands have the potential to broaden their reach and boost engagement with the right content to boost your brand awareness and drive sales. 

Tip 4. Harness platform-specific features to your advantage

Harness platform-specific features to your advantage

Harnessing platform-specific features to your advantage is a critical aspect of strategically promoting your business or product on social media. Each social media platform offers unique tools and features that can enhance your marketing efforts. Here’s how to leverage platform-specific features effectively. 

• Instagram: If you’re a product-based business make sure to set up your Instagram digital shop to promote your products and encourage conversions in the app. Plus, use Stories for daily updates, promotions, and behind-the-scenes content that humanize your brand and engage with your audience. 

• TikTok: use trends to your advantage to promote your brand and products. Take some time to research trending formats and sounds and incorporate them into your social media strategy. 

• Pinterest: Pinterest is a visual discovery platform so create themed boards that align with your brand and products and showcase high-quality images to drive traffic to your website and enhance brand awareness. Plus, use Pinterest Shopping to create a digital storefront too. 

• LinkedIn: LinkedIn is ideal for B2B marketing. Utilize LinkedIn Company Pages to share thought leadership content, industry insights, and company updates. Engage in LinkedIn Groups to build meaningful relationships with potential clients.

• Facebook: create and participate in Facebook Groups relevant to your niche. Engage with your community by answering questions, sharing valuable insights, and promoting your products or services. And, use Facebook Messenger chatbots to provide quick responses to customer queries and automate certain customer support functions, enhancing user experience and engagement.

Tip 5. Create a consistent posting schedule

Create a consistent posting schedule

Consistency is key when it comes to social media. So, developing a posting schedule and batch-creating your content with regular updates and fresh content that your audience wants to see is essential. 

A reliable, consistent posting schedule establishes a reliable brand presence on social media. When your audience sees regular updates from your brand, it builds trust and credibility, as they know they can rely on you for valuable content.

Plus, most social media algorithms often prioritize content from accounts that post consistently. Regularly engaging with your audience through posts and interactions signals to the algorithm that your content is relevant and engaging, leading to increased visibility and helping you promote your brand and products. 

And, don’t forget to schedule your content in advance to ensure a consistent presence on social media even when you’re busy. Utilize social media scheduling tools like Plann to your advantage so you can plan your content in advance and let the scheduling tool do the heavy lifting. 

Plann’s all-in-one content creation suite also lets you schedule your content when your audience is most active and online, ensuring it reaches the right audience at the right time, helping you effortlessly build brand awareness and boost your sales. 

Ready to supercharge your success on social media?

Looking for an all-in-one content creation suite that allows you to manage your social media channels effortlessly? From mapping out your strategy, and designing your graphics to repurposing your content, you’ll find everything you need inside Plann. 

Go on, and redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!


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