Social Media Marketing
for Real Estate Businesses

Ready to kick start your social media marketing and grow your following as a real estate agent?

We want to take the confusion and guesswork out of using social media to skyrocket your success as a real estate business.

That’s why we’ve created this FREE 30-day content calendar, tailored to any real estate agents out there.

Get ready for content inspiration, caption starters, handpicked hashtags, and repurposing tips to help you gain local visibility, win new clients and build your business.

Whether you’re building your real estate business from scratch or leveling up your existing marketing efforts, we’ve got you covered with this customizable, strategy-driven content calendar.

Real Estate - Social Media

Kickstart Your Real Estate Agents Social Media Marketing

Real Estate Content Planner Mockup - Social Media

Whether you’re representing a rental or sales listing, social media is an amazing source of real estate leads. Not only is social media a great place for you to showcase properties, but your experience and skill-set, too. Show your audience why you are the best in the business, then build on those relationships to scale and grow your agency.

Social media doesn’t have to be complicated, but it’s also not as simple as “snap, share and grow.” If you’re going to the effort of posting on Instagram, TikTok, Facebook, LinkedIn or Pinterest – you’ll want to ensure your content has maximum impact (i.e it converts) by strategizing first!

That’s where our award-winning social media suite, Plann, comes in to help set your strategy and execute on it. From fashion to beauty and beyond, Plann’s content prompts, daily caption starters, handpicked hashtags and easy cross-posting will have you growing your following and skyrocketing your new listings and sales.

What’s included:

Real Estate Social Templates - Social Media


Real Estate Content Inspo - Social Media


Real Estate Caption Starters - Social Media


Real Estate Repurposing - Social Media


Real Estate Hashtags - Social Media


From our Real Estate Agent Plann’rs

“Before Plann and auto-posting, life on social media was a disorganized stressful mess. My camera roll was also always full of screenshots with content that I wanted to post. Then I had 1000 notes for the caption and hashtag ideas. Being a realtor and managing two business pages can be overwhelming. I also have another private social media page for The Luxe List Atlanta where I would post content to make sure that my feed looked aesthetically pleasing. Plann took away the stress of remembering what to post and where to post it all in one platform.”
Nyah Chapman | Founder | @theluxelistatl

How the Luxe List Atlanta build a brand
using Social Media

From humble beginnings as a city guide, Nyah has grown The Luxe List into Atlanta’s first blacked-owned luxury media platform thanks to the power of social media marketing.

Plann’s top features for
Real Estate businesses

Animated GIF showing a digital content planning tool interface with various content prompts for categories like Black Friday Sale, Run a Sale & Extension, and Seasonal Holiday. The interface includes navigation menus and a "What's Next?" section, ideal for a social media planner. |


Build a trust-worthy brand by sharing your story, strategically. As experts, we’ve identified content themes that build brands. Use our presets, or choose to add your own. Add strategic placeholders to help manage content batching and content shoots.What does your brand stand for and how do you want to be perceived? No idea yet? That’s ok! We’re here to help.
A person using Llam.AI to generate social media captions with options for tone adjustment and industry selection visible on the interface. The workspace includes a phone on a tripod, bowls, and utensils, suggesting a content creation setup for a social media planner |


Say goodbye to writer’s block, and create engaging and on brand captions in a snap. Our AI caption generator is the ultimate wingman to help you level up your social media strategy and create captions that your audience will love.
A plain orange background with subtle vertical texture lines, creating a minimalistic and vibrant visual effect, ideal for a social media scheduler |

Location tagging

Tag your geographic location while creating and scheduling your next post to Instagram. Plann will automatically publish your work and automatically tag your location on your behalf.
A mobile phone screen displays a social media app with community-related hashtag suggestions against a green background, featuring small images of a house and people | Social media planner |

Curated Hashtags

With Plann, you’ll have the tools you need to stay up to date, relevant and on trend to maximize your visibility online. Speed up your hashtag workflow. We’ve done the research for you on the best performing hashtags for real estate agents so you don’t have to.
Animated GIF of a digital calendar interface for scheduling real estate content, displaying various posts and events for March 2023 with color-coded entries and options for different social media platforms on a light blue background |

Content Creation Support

Incredible content taken by professionals that you can easily find and add into your social media workflow.

Caption generators, royalty-free libraries, daily thought starters and social media holidays are just some of the ways we’ll never leave you blinking at your screen.

Image editing software interface displaying a flat lay of skincare items and greenery, with filter options in the left sidebar and an "Adjust" window showing sliders for brightness and contrast, ideal for use with a social media scheduler |

Image Editing

Enhance your brand with an in-built, easy-to-use photo editing suite. Create click-worthy content with professional image editing tools. Easily crop, tweak, filter and overlay your way to thumb-stopping content, all without leaving Plann.
Plann FAQ’s

Will Plann automatically post to all platforms for me?

Plann supports auto posting for Facebook, LinkedIn, Pinterest and Instagram Grid posts.

With Plann auto posting, all those moments you’re crazy busy, away on a well deserved holiday, or just need a social media break, we’re here to help. Set-and-forget your social schedule across the world’s leading platforms so your brand is always online.

Choose to auto post (or receive a push notification at your scheduled time) – we’ll make it work for you.

Short form video content:

As TikTok and Instagram Reels are fairly new, the tools are not yet available for us to auto post on your behalf, and we’ll launch if for you as soon as they’re available!

What makes Plann different?

Plann is more than a scheduling tool. We’ll absolutely help you with content distribution across multiple social media platforms, however, our real secret sauce is helping you with WHAT, WHEN and WHY to post on Social Media.

From guiding you through how to build your own custom post strategy, providing free videos, images, and hashtags, right through to designing a brand calendar for your entire marketing presence, we’re here to help you grow a brand that you’re proud of – one that intentionally gets results.

Plann is a complete social media planning, scheduling, analytics and strategy suite that is visually focused, just like your customers to ensure your absolute success on social media.

Teamed with a beautifully simple drag and drop workspace, you’ll be able to create and manage your own uniquely branded Instagram, Pinterest, Facebook, TikTok and LinkedIn feeds all in one beautifully simple place.

Does Plann help create content and captions for me?

Our goal is to keep you consistent and full of exciting, engaging ideas to keep you and your business on track.

If Social Media content creation has become a chore, here’s how we help:

  • Daily post ideas complete with captions, hashtags and images on your calendar
  • Social Media Holiday Calendar
  • Royalty-free stock images and videos (with 3 of the worlds fastest growing libraries)
  • Done-for-you, pre-written captions sorted into action-led categories for you to customize
  • Canva integration with over 450,000 templates for posts and stories of all sizes
  • Content prompts for over 50 industries that include sales blue-prints
  • Professional image editing tools (where you can upload your logo!)
  • One-click repurposing to multiple social media platforms

Plus, we’re always updating Plann to make sure you’ve got content ready to go, we’ve got you!

Is Plann easy to use?

You’ll have a brand new post scheduled within 3 minutes of signing up and we still think that’s if you drive slowly! Plann was specifically designed by marketing experts to simplify how social media works.

You’ll find you can upload brand new media, or in two clicks you can search through our huge stock image and video libraries or even connect to Canva for over 450,000 FREE social media templates.

Our built-in image-editing tools let you filter, edit and add text overlays within seconds, skip the content creation steps with other software and do it all in one place.

It’s completely up to you whether you’re a one-post-at-a-time type or prefer to batch a month (or three!) in one go.

Can Plann teach me what to post next?


At Plann, we’ve identified top marketing themes that brands talk about online that get the best traction and engagement, and then we’re here to prompt you through how to create your own strategy to tell your own unique story.

One of our most popular features, map your strategy across your social platforms, or add strategic placeholders, then import your own media straight over the top so you’re always on track with what to post (perfect for planning your next content shoot too).

We’ll even label your content for you with their strategy themes so you don’t forget their original purpose. You’ll be talking social media strategy with the experts in no-time.

Can I use Plann for free?

Try all of Plann’s unlocked features completely free for 7 days and then only pay if you love it!

(You can always stay on our free plan if you’re not ready to use all the upgraded features afterwards).

Have a team, or manage multiple social media accounts?

Easy! Add them to your 7 day free trial too so you can see how much easier it is to work together. We want your whole team to see the magic we can make.

Recommended for Real Estate Agents

Get started now for free!
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