April Fools’ Instagram Posts Ideas For Small Businesses

Engage and entertain your audience this April Fools’ Day with these top post ideas, perfect for small businesses.

Shannon Jade
5 minutes read

It’s almost April Fools’ Day, and you know what that means! There’s no better time to start planning witty one-liners and fun social media posts to share on April 1st.

Posting April Fools’ content can be a great way to engage your audience and even welcome new followers to your online community. The fun, silly tone of the day may be just the opportunity you need to go viral and create a sharable moment!

Don’t let April Fools’ Day pass you by! Here are some unique fun ideas for social media posts sure to make a hilarious impact.


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Why Post On April Fools’ Day?

In 2023, the term April Fools’ was mentioned on social media over 1.685 million times! This is a trend you can prepare for in advance, and it provides great growth potential.

Across a wide range of social media platforms, including Instagram, fun April Fools’ Day posts can be powerful in boosting your reach and driving more traffic to your accounts. This can help you attract new followers and improve social media engagement far beyond the month of April.

By using April Fools’ Day as a chance to communicate strategically with your followers, you use witty Instagram captions to turn followers into real customers.

April Fools’ Day Post Ideas

A good April Fools’ Day post can be tricky to get right, so if you’re feeling overwhelmed by the prospect of brainstorming, you’re not alone. Fortunately, the Plann team is here to help!

Here are our top April Fools’ Day post ideas to get you started.

1. Market a Faux Product or Service

April Fools! Many brands have used this holiday as a chance to have some fun advertising a product that doesn’t exist…yet.

The key is to make your advertisement as comprehensive and professional as any real ad and to ensure that the faux launch is in line with your brand and the products you already deliver.

Usually, it’s best to fake-market a product with an obvious reason for not existing. This way, you can keep your audience in on the joke without getting anyone’s hopes up. With that said, you never know. Play your cards right, and you might land on a winning idea for your next real-life release.

Market a Faux Product or Service

Check out these ranch-flavored Welch’s fruit snacks from April Fools’ Day 2023! These saucy sweets are a funny twist on the brand’s real candy products. The ad gave customers a good laugh and an extra reason to be grateful for the standard fruit flavor selection.

2. Run a Sale or Promotion With a Twist

Who doesn’t love a good sale or discount offer? April Fools’ Day provides you with a reason to launch a promotion with a humorous twist.

This April Fools’ Day, use Instagram and other social media accounts to advertise an out-of-the-ordinary sale. Perhaps you’re offering a silly discount, like 0% off. Or maybe you’re only discounting specific funny products from your range.

The important thing is to ensure that your April Fools’ sale is funny for everyone. Don’t offer a fake discount and take it away at the last minute – you’ll lose customer loyalty. Instead, offer a real deal that’s clever or strange enough to warrant a laugh.

Run a Sale or Promotion With a TwistWant to get people talking? One April Fools’ Day, clothing brand Loft caught people’s attention with a major announcement for a 0% off sale. Once the brand had attracted the interest of the masses, they gave consumers access to a much more appealing 50% off discount.

3. Start a Conversation About April Fools

When you don’t have time to create an over-the-top April Fools’ Day post, keep things simple, and stick to strong Instagram captions.

April Fools is all about having a laugh, so invite your followers to get involved. Use your April 1st Instagram post to ask users about their favorite April Fools’ pranks. You’ll drive engagement with a hilarious conversation and learn more about consumer demographics along the way.

Better yet, this captions-based April Fools’ Day post is quick and simple. You can capitalize on the potential of the day, even if you don’t have any time to spare on a complicated branded prank.

There’s no need for high-level tomfoolery when you’ve got a strong call to action. Get people talking about the occasion from their own points of view, and your brand will soon be a hub for laughs.

4. Collaborate With Another Brand

April Fools’ Day is more fun with friends. Plus, it can provide a unique opportunity to forge industry connections that might be unlikely any other day of the year.

Make the most of the chance to connect with an unlikely ally and work together to produce a clever Insta post that fools your customers with an unusual product collaboration. Did someone say fast-food-branded activewear?

When you create an April Fools’ Day collab, you can broaden your reach to include both your audience and your ally’s follower base. This can provide great scope for growth and may even help you find consumers who otherwise would never have heard of your brand.

Collaborate With Another Brand

In 2009, two brands became one for a hilarious April Fools’ Day prank. This Marmite-infused Vaseline lip balm quickly got customers talking. The joke was funny and just divisive enough to start a conversation that drew attention to both of the brands involved.

Things to Keep in Mind

When planning Instagram captions and social media posts for April Fools’ Day, there are a few things you should keep in mind.

Remember, April Fools jokes should be funny. It’s important to ensure that your jokes are never at a consumer’s expense (or anyone else’s). Know your audience and craft content that aligns with the overall tone of your brand.

Once April Fools’ Day is behind you, don’t forget to clarify the trick! Let people know they’ve been kindly pranked so that you don’t have people still waiting for one of your wacky announcements.

Plann for April Fools’ Day

Ready to start preparing your social media content for April 1st? Get ready for fun engagement and clever Instagram posting! Sign up for a FREE 7-day trial of Plann – and that’s no practical joke.


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