The Power of Cross-Posting: How To Boost Your Social Media Engagement

Cross Posting is the best way to stay consistent and visible across multiple social media platforms, in a simpler, faster, more strategic way.

Being present on all the major social media platforms is a mission, and if we’re honest, it usually leaves you feeling like you just can’t keep up. 

Say goodbye to spending time (way too much) individually posting to each platform. Those days are gone. Plann’s new Cross Post feature will seriously help you save time, so you can spend more of it doing what you love. 

You can now create and share a single post across multiple social media networks simultaneously, all in one step!

As a small business owner managing your own social media accounts, you may wonder if it’s worth the time and effort to post on multiple social media platforms. After all, it can be overwhelming to keep up with multiple accounts, and it may seem like a lot of extra work. 

Nowadays, social media is a total must-have for businesses to market themselves. But with so many platforms out there, it can be a real challenge to connect with your audience effectively. That’s where cross-posting comes in – it’s the key to success! This involves sharing personalized content across multiple social media channels.

And hey, cross-posting is your ticket to reaching a wider audience and bumping up your social media engagement. So, let’s dive in and explore how you can harness its power to improve your social media presence. Check out these tips that we’ve got for you!


Choose The Right Platforms

To make the most of cross-posting, it’s essential to choose the right social media platforms. Determine where your target audience is most active and focus on those platforms. For instance, if your target audience is mostly on LinkedIn and Instagram, it would make sense to cross-post all carousels content between these two platforms.

Tailor Your Content

While sharing the same content across multiple platforms is an efficient workflow, it’s also crucial to tailor the content to each platform’s audience.  

Adapt your message to fit each platform’s style and tone, so you’re not a snooze fest – yes, it’s important to fit the platform’s format, tone, and style. For instance, the way you write a tweet may differ from how you craft a LinkedIn post. 

Plus, make sure to follow the best practice requirements of each platform when cross-posting. That means checking how to tag accounts, what high-performing hashtags to use and ensuring imagery is resized to the right dimensions. 

Use The Right Visuals

A picture speaks a thousand words, and in the case of social media, visuals are everything. Share high-quality images and videos that are optimized for each platform. Make sure they’re eye-catching and grab your audience’s attention. Visuals are crucial to social media engagement and will help your content stand out and capture your audience’s attention.

Again, sizing is super important! There’s nothing worse than a poorly cropped graphic or a pixelated photo. Instead, make sure to check the ideal posting dimensions for each social media channel you’re planning to harness!

Schedule Your Posts

Timing is everything on social media. To ensure that your content reaches the most people, schedule your posts to go live at the optimal times for each platform. This can help you reach different time zones and maximize your social media engagement.

in-built social media analytics tool

Not sure where to start? Dive into your Plann workspace’s analytics dashboard to discover when your audience is most active and most online!

Engage With Your Audience

Finally, don’t be a stranger! Engage with your audience by responding to comments, messages, and posts. Building a loyal following is key to social media success. Plus, it’s fun and exciting to interact with your fans.

Our tip? Dedicate a few minutes every morning to respond to your community, proactively reach out to new followers and spark conversations on your social channels. This is what will help you grow an engaged audience on every platform!

New! Introducing Cross Post with Plann

You can now create and share a single post across multiple social media networks at the same time, all in one step!

The best part – you can make any edits and tweaks for each platform if you don’t like the idea of just duplicating the same content everywhere – you can easily optimize for each platform and your different audiences, while optimizing your workflow to get back more of your time, win-win!

We’re thrilled to add this feature to Plann so you can quickly (and easily!) create more social posts, across more platforms, helping you get more out of your social media presence.

Cross Posting is the best way to stay consistent and visible across multiple social media platforms, in a simpler, faster, more strategic way. We can’t wait for you to try it! 

Plann Cross Post Feature Multi Select

Learn How To Cross Post with Plann

Simply create a post, tick the platforms you want to post on, tweak the post for each platform, and hit Auto Post (you can also Auto Post at different times for the individual platforms). It’s easy peasy lemon squeezy; we’ll show you how below!

The world of social media is constantly changing, and at Plann, we know it can sometimes feel like you’re on a roller coaster that you’re no longer having fun on. 😅 That’s why we’re dedicated to bringing you features like Cross Post that make life easier and allows you to put your hands up and enjoy the ride.

Access the Cross Posting feature via your usual create page inside Plann.
This is the same place and process where you would create and schedule any other post, we’re ready to get started!

Step One:

Choose a platform to start with and create a post by adding a caption, hashtags, uploading images and even choose to schedule it for a time that works best.

Step Two:

Find the new Cross Post (+) button where you can select which social platforms you want to share that same post across other your social media networks too.

Step Three:

Click into each social media platform you’ve selected, it’s here where you can make magic.

Make tweaks to your post while inside each social network, update captions + tweak hashtags, update image ratios, and then you can schedule all at once, OR, schedule each for a different time!

That’s it!
Once you’ve chosen a specific time for your cross posts, Plann will automatically schedule and publish them to your social media platforms, at the times you’ve chosen.

If you’re currently on our Free Forever plan and would like to leverage our Cross Posting feature, simply upgrade to any of our paid options and you can get started straight away!

See which plan is right for you →


Want more insights?

Would you like to learn more about how you can improve your social media knowledge and approach? You’ve come to the right place! Check out the Plann blog for all the latest insights.

Latest Blogs

Instagram Tips

Social Media Strategy

How to Manage Instagram Comments (Delete, Pin, Polls and More!)

Ready to manage your Instagram comments like a pro? Discover our top tips and tricks for deleting, pinning comments, adding polls and more!

Instagram Tips

Social Media Strategy

How To Set Up Instagram DM Automation For Your Marketing Strategy

If you’re looking to build trust with your audience, boost engagement and drive sales, it’s time to unlock the power of Instagram DM automation.

Instagram Tips

30 Instagram Reel Ideas By Industry

Beat creative block for good and level up your video content game by diving into these 30 high-performing Instagram Reels ideas (industry specific!)

“So much information packed into a small amount of time”
As an artist, I always knew TikTok was an important platform for me to be on to connect with potential clients. I left this course feeling so confident and excited to create and grow!
Arden Interiors
Jenn Evans

Getting Started with TikTok

Up your TikTok Strategy with
Greta Rose
Greta Rose
IT’S HERE!   |   Schedule Your YouTube Shorts With Plann!