7 Tips To Refresh Your Social Media Strategy for Success in 2024

Are you ready to skyrocket your social media marketing strategy in 2024? If you’ve felt like your strategy was treading water in 2023, it’s time to kick things up a notch.

Embrace the new year with a bang by revitalising your approach.

From auditing your current strategy to embracing AI automation, these seven strategies can help boost engagement, increase traffic, and drive sales to your business.

Plann is designed for a visual-first experience to easily organize, design and publish your posts!

7 Tips To Refresh Social Media Strategy for Success in 2024

Ready to crush your social media goals for 2024? Dust off the cobwebs from 2023 and breathe new life into your accounts with these seven proven strategies.

1. Perform a Social Media Audit

All good social media strategies begin with a Plann.

Before tweaking anything, look at your performance from the last year (or 3 to 6 months) and assess your strengths and weaknesses.

Ask yourself questions like:

Which platforms consistently drive website clicks, organic conversations and new enquiries?
Am I active on the right platforms to reach and attract my target audience?
Am I posting consistently, or am I spreading myself too thin across too many platforms?

With the average user logging into six to seven platforms monthly, evaluating your brand’s performance and ROI is crucial.

Managing a multi-platform strategy and having it thrive takes a lot of time and energy. That’s why you need to assess what is worth the investment and say goodbye to those platforms that are not helping you meet your goals.

2. Set Clear Objectives

Once you have a clear idea of what is working for your brand on each social media platform (and what you need to improve), it’s time to set measurable goals.

Let’s look at an example.

“Grow my following on Instagram” sounds nice, but it’s not trackable.

How do you define the “growth”? Is it 10 followers, 100, 1000?

You need to make sure each objective for your social media strategy is quantifiable.

It gives you a built-in road map for measuring the effectiveness of your strategy and aligning each goal with your overall business objectives.

Here are some more examples of how to take vague goal setting and turn it into a clear objective:

Increase Brand Awareness: Measure this through metrics like follower count, reach, impressions, and shares.
Boost Engagement: Track likes, comments, shares, and mentions to assess how actively audiences interact with your content.
Drive Website Traffic: Use link tracking and analytics to measure the amount of traffic directed to your website from social media.
Generate Leads and Sales: Set targets for lead generation and conversions directly attributed to social media campaigns.
Improve Customer Satisfaction: Monitor and measure customer feedback and response times on social media platforms.

3. Prioritize Video Content

Video content is your bread and butter in 2024.

While TikTok videos, Instagram Reels, and YouTube Shorts help increase brand awareness, short-form content also does so much more for your bottom line.

86% of marketers say video has helped increase traffic to their website.
95% of viewers retain brand messaging after watching a video.
87% of marketers use video to generate leads.
82% of people have been convinced to buy a product or service after watching a brand’s video.

Need some help with video content ideas?

You’re in the right place.

Sign up for a free 7-day trial of Plann Pro today, and you’ll get access to video content prompt ideas for your industry and a library of trending audios (with tips on how to use each one).

For even more inspiration, check out these resources:

4. Embrace AI Automation

AI is one of the top social media trends for 2024 (heck, we even covered it in our 2024 Social Media Trend Report, which you can download for free today!).

Naturally.

The interest in AI was so high in 2023 that AI advertisers spent $35 million, a 550% increase from summer 2022.

And social media marketers are on the bandwagon.

But how can you use it to refresh your content strategy for 2024?

Save time with AI-generated captions.
Ask ChatGPT for content ideas for different social media platforms.
Use AI chatbots to have conversations with users in your Instagram DMs.
Leverage AI-powered predictive analytics to forecast future customer behaviors and trends.

5. Engage with Your Audience

Meaningful engagement (such as DMs and Story replies) is key to improving your social media presence and fostering two-way conversations with potential customers.

But with changing algorithms, it can feel like an uphill battle to grow and maintain relationships with your audience.

The solution?

Add these proven ways of increasing engagement to your social media strategy for 2024:

Respond Promptly to Messages and Comments: About 79% of consumers expect brands to respond to their social media messages within 24 hours. Besides the customer service angle, Instagram perceives DM engagement as an indicator of a close relationship between two users.
- Hot tip: Make sure to set up FAQs and Auto Replies to ensure users can a timely response from your brand, even when you’re not online!
Use Stickers on Your Instagram Stories: The Quiz, Poll, and Questions are your golden ticket to drumming up more engagement. It’s the easiest way to get your audience involved in your content and to stop being passive observers. Plus, you can use these features to do customer research before you launch your next product or service.
Curate and Share User-Generated Content: Nearly 98% of shoppers say online reviews are essential when deciding whether to purchase. By sharing UGC, you’re leaning into the power of social proof and allowing your customers to push the sale instead of you.

But that’s the tip of the iceberg.

Check out this resource for 21 ways to increase your social media engagement.

6. Leverage Ephemeral Content

…Erm, what is “ephemeral content”?

It’s disappearing content with a 24-hour lifespan.

Think Snapchat and Instagram Stories.

It deserves its own section because it’s that important for building relationships with your audience and driving authentic engagement.

Especially when you consider that 75% of users prefer engaging with brands via DM to traditional channels.

Here’s why ephemeral content is an important part of your social strategy:

1. Fosters Authentic Engagement: Posts lasting for only 24 hours encourage more spontaneous and authentic interactions. This authenticity appeals to audiences seeking genuine connections with brands.

2. Urgency and FOMO: The temporary nature of ephemeral content creates a sense of urgency and taps into the Fear of Missing Out (FOMO). Users are more likely to view and engage with content promptly to avoid missing out on something interesting or important.

3. Higher Visibility: Platforms like Instagram often prioritise Stories in their in-app layout, making ephemeral content more visible than regular posts.

4. Drives Traffic and Conversions: You can’t add a link on a feed post. You have to hope that users will make the effort to go from your post to the link in your bio. On the other hand, you can add a direct link to a landing page with ephemeral content. Users can immediately click through, removing a barrier and increasing traffic to your website.

7. Implement a Consistent Posting Schedule

Consistency is key.

You could have all these other tips in place, but if you’re not keeping to a regular upload schedule, you’re limiting your success and online visibility.

A content marketing calendar can help you:

1. Meet Audience Expectations and Engagement: Think of your posts like a weekly TV show. You’re training your audience to expect new content regularly and to keep your brand top-of-mind.

2. Gain Points with The Algorithm: Social media algorithms favour accounts that post consistently. Regular activity signals to the platform that your account is active and engaging, potentially increasing the visibility of your posts in followers’ feeds.

3. Analytics and Improvement: A regular posting schedule allows for better tracking and analysis of engagement data. By consistently posting, you can accurately measure the impact of different types of content and refine your strategy.

Want a done-for-you social media content marketing calendar sent to your inbox every month?

Grab yours here.

It comes with done-for-you captions, post ideas and customizable templates, so you’ll never be left scratching your head about what to post.

Plann Your Social Media Success

From embracing AI to making your regular posting schedule a non-negotiable, you can take many actionable steps to refresh your social media strategy for success in 2024.

The first step?

Sign up for a free 7-day trial of Plann. Instantly get access to powerful tools like trending audios, relevant hashtags, done-for-you captions, and so much more.