Short-form video content is the best way to make money online.
Don’t believe me?
The statistics speak for themselves.
- 73% of users prefer to watch a short-form video to learn about a product or service than long-form videos.
- Video content increases conversions and sales by up to 80%.
- 64% of customers are more likely to buy a product after watching a video about it.
- 90% of consumers say short-form product videos are helpful in the decision-making process.
What does that mean?
Short-form video marketing is where your business can have the biggest impact online. In a few seconds, you can communicate your value proposition, educate your audience, and funnel sales to your product or service.
All you need is a consistent content calendar, a social media strategy and some video ideas to get you started.
5 Short Form Video Content Ideas to Get More Sales
Ready to make money from your social media presence? Add these short-form video content ideas to your calendar and prepare to go viral.
1. Post Day In The Life Videos
Why are day-in-the-life videos a good idea for social media platforms?
It helps your business build an authentic connection with your audience. You’re captivating viewers with a glimpse into your life, creating a sense of reliability, authenticity and personal connection.
Take a look at Brooki Bakehouse.
When the owner, Brooke Saward, began posting behind-the-scenes content about what it’s like to be a bakery owner, the bakery’s Instagram account blew up.
The content goes viral whether she posts the same short-form video on Instagram, TikTok or YouTube Shorts. She’s amassed millions of views, and it’s shot her bakery into social media stardom.
Brooki Bakehouse is busier than ever, ships cookies worldwide, and is expanding into other locations around Australia.
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Takeaway: Experiment with the day-in-the-life trend for your business. Add the concept to your short-form video strategy and see how it resonates with your audience. You can follow different employees around or focus on yourself.
RELATED: 9 QUICK TIPS ON MAKING SHORT FORM SOCIAL MEDIA VIDEOS WHEN YOU DON’T HAVE THE TIME
2. Hype Up Your Product Drops
If there is one thing Tala (a sustainable athleisure brand) does well on social media, it’s hype up their product drops with catchy video ideas.
When a new collection is on its way, Tala creates short-form videos explaining what to expect. The founder, Grace Beverley, usually goes into detail about the material, the design features, and what makes it such a great product.
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Another thing the brand does well is hitting on customer pain points or referencing product requests in their short-form videos.
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This works well because it shows the audience the brand is designing products for them and solving their biggest gripes with workout clothes.
As Tala is an e-commerce brand, these types of short-form videos go a long way in helping buyers understand the value and trust of buying the product even though they can’t physically interact with it before purchase.
Takeaway: How can you communicate the value of your products in just a few minutes? What pain points can you bring up to demonstrate to your audience you’ve created the best solution to their problem? Don’t forget to add a call-to-action at the end of your video or in the caption to drive sales.
3. Create Explainer Videos or Product Tutorials
Your explainer videos are the OG of content creation.
When YouTube began picking up traction in 2006, “how-to videos” pulled in some of the biggest views. It’s how creators Zoe Sugg and Tanya Burr became a massive influencer on the platform with their beauty tutorials.
And the popularity of how-to videos is still going strong.
People are always looking to learn something from the Internet, whether it’s how to do a fishtail braid or creating a custom Notion template.
The same applies to your business.
Creating educational videos about your product will help your audience understand how to use it. People are more likely to buy something if they understand how it will benefit their lives.
For example, Gains by Brains (a fitness app) posts workouts. It gives users a chance to see what to expect from the app before committing to paying the monthly membership fee while educating users on how to do the exercises and giving away a free workout.
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Another way Gains by Brains educates its audience is by creating engaging short-form videos around healthy recipe ideas. It’s showing users how to cook food that tastes good and will help them reach their fitness goals.
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Takeaway: What can you teach your target audience about your product or niche? What knowledge gaps can you fill that will help them achieve their goals or solve a problem?
RELATED: YOUR ULTIMATE GUIDE TO CREATING YOUTUBE SHORTS
4. Use Short-Form Video Trends to Grow Your Audience
Want to make money from your short-form video ideas?
The good news is that your content calendar doesn’t need to be “salesy” video content only.
You can leverage trends to create fun short videos to boost your brand awareness and attract customers.
A case in point is JL Patisserie, a bakery in Scottsdale, Arizona.
Thanks to their sense of humour, JL has pulled off going viral several times.
Between showing off their delicious creations, the staff hop on trending audios and create videos around specific holidays (like Valentine’s Day).
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While they’re not short-form videos about their products, they’ve helped JL gain over 100k followers on Instagram and create a highly engaged community that will support their business via their online baking classes or in-store purchases.
Takeaway: Show off your sense of humour and relate it back to your brand or industry. Hop on trending audios (that make sense) and have fun creating short-form content.
5. Try Influencer Ads
Have you got the budget? Give influencer ads a try.
It works better than a stock standard paid promotion because it feels more authentic to the viewer. You are tapping into an audience that already trusts the influencer’s recommendations, and it’s more cost-effective than a traditional ad placement.
Revolut, a finance app, uses this strategy to grow its audience and app downloads.
The brand selects ambassadors, and together, they create a campaign that promotes their product and speaks to the needs of the influencer’s audience.
And it works.
Revolut’s paid short-form videos got over 200 views, while their regular content averages around 30 to 40k.
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Takeaway: Which influencers would work best with your brand? Make a list and reach out to find out their content creation rates. Remember, micro-influencers can have even more impact than macro content creators and have more affordable rates for smaller businesses. The key is working with influencers who hold the attention of your audience.
Repurpose Your Short Form Videos with Plann
Don’t gatekeep your Instagram or TikTok videos.
Repurpose your content across the short-form video platforms for maximum impact. It saves you time and lets you grow an engaged audience without relying on one video marketing channel.
Sign up for a 7-day trial of Plann Plus and effortlessly repurpose your short-form videos in a single click.
You’ll also gain access to other features that will help your accounts grow, like a visual content calendar, daily content prompts, and an AI caption generator, just to name a few.
