Currently, TikTok is home to over a billion monthly active users, and this shows no signs of slowing down. Already, the app’s popularity has surpassed a variety of other social media platforms as more users look for engaging, high-impact short-form video content.
Search results can be powerful when it comes to attracting more of your target audience to your TikTok account. The right strategies can help you you explore new marketing potential and get your content on the discover page. You can also find ways to place your videos in front of a broader user base than ever before.
Showing up in search results can feel nebulous and overwhelming. Is it really possible to influence the algorithm? How can you control what happens behind the technologies of a search engine? Well, we’re here to tell you.
Fortunately, there are many steps you can take to boost search impact and build your TikTok audience in no time. Here are just a few of our top tips and recommendations to get you started.
The Power of TikTok
Before you can begin curating your marketing strategy for better TikTok reach, it’s important that you understand the power TikTok really delivers.
Since launching in 2016, TikTok has risen to a market value of over $66 million US, with the average user opening the app to view new content 19 times a day. Every time someone from your potential audience launches TikTok and prepares to scroll, you have an opportunity to sell your brand or your products.
More than most other social media platforms, TikTok allows creators to grow quickly and build engaged, relevant audience communities. The app offers unique growth features and tools designed to encourage users to keep viewing more videos. You can communicate high impact in short formats that capture and retain audience attention, no matter how fleeting.
Whether you run a business and want to advertise your products or are looking for a way to grow as a creative influencer, TikTok can make a difference. You can curate a presence on the app that allows you to build a strong brand around who you are and what you share, as well as how you can deliver value for others.
Feeling confused? No need! When you know how TikTok works, and what makes it so useful, you can easily begin to employ a few simple strategies that give your content the chance to succeed in no time.
The Benefits of Boosting Search Results
In 2024, the latest research shows that SEO drives 1,000% more digital traffic than organic social media marketing strategies. But what if you could combine the two? It’s more than possible! In fact, we recommend it.
In today’s world, many young people are beginning to use TikTok in the same ways that we once relied on Google. This means that more users are searching via the TikTok app, providing new opportunities for your content to be discovered.
In fact, TikTok content is now being included in search engine results, like Google, as feature snippets. The link between TikTok and SEO is stronger than ever, meaning brands and creators need to ensure every video they share harnesses SEO keywords across the text overlays, voiceovers and captions.
When you work to enhance your approach and boost search results for your TikTok videos, you can ensure that you’re getting the most possible value out of your content creation work. You’ll be able to establish a TikTok strategy that pursues growth and makes your account a key source of information or entertainment.
Our 3 Top Tips For Search Appeal on TikTok
Ready to boost the chances of your TikTok content appearing in the app’s search results? With these three expert strategies in place, you can boost the organic visibility of your videos, both on TikTok as well as across search engines.
1. Exploring Search Engine Optimization
Search engine optimization, or SEO, is an incredible tool across the entire digital landscape. You can use SEO to target keywords that relate closely to your brand or topic and encourage the right kind of users to find you online.
Integrating SEO on TikTok doesn’t require an advanced degree. All you need a basic understanding of how social media and your TikTok analytics work. Follow these steps to get started!
Step 1: First, consider the content you’re producing. Which specific niches, topics, or ideas are you speaking to or about?
Step 2: Next, narrow your focus to just the key elements of this content piece. What ideas do you cover in this video (or account, if you’re optimizing your entire channel)?
Step 3: Now imagine yourself as a consumer. If you were looking for a video like yours, which keywords would you type into the search box? Can you notice patterns in suggested results?
Step 4: Start incorporating the keywords and variations you have identified. You can place these in onscreen subtitles or your video caption. Hashtags can be useful here too!
Step 5: Share your content, and track your results. What do your TikTok metrics show in regards to how well your SEO strategy is working for reach and development?
Learning your way around SEO on TikTok can help you win over the algorithm and reach more of your target audience with content that really matters to them.
2. Enhance Quality And Information
Often, TikTok analytics can also be influenced directly by the quality of your video content and the amount of information you provide. Enhancing these details can boost your search impact!
The TikTok algorithm favors high-quality videos that showcase a level of professionalism and trustworthiness. Clear, easy-to-hear audio and a high-resolution image are critical. These elements make your videos enjoyable to watch and provide more value for audiences.
Similarly, TikTok metrics rely on the information you provide. Every time you share a new piece of content, you have the option to add extra details. This may include adding a relevant thumbnail or even identifying a category qualifier that helps TikTok understand where your content belongs.
The more information you give to TikTok, the more easily the app can ensure that your videos are found by the right people. This supports better, more effective targeting in ways that help to optimize both traffic and conversions going forward.
3. Interact With Other Users In Your Niche
Sometimes, the best way to improve your search reach is by being part of the conversation. By interacting with other users in your niche, you can give the app more context about your interests and relevance.
Communicating via likes, comments, and other interaction tools is the key to building your community. This can give you the capacity to grow your network and establish connections within your industry, all while potentially earning new engaged followers.
TikTok metrics can source data from your interactive history on the app. The algorithm can develop a sense of the platforms you follow and the videos that appeal to your interests. It will use these details not only to target you with relevant marketing materials but also to show your content to others who share your values.
Need Help Plann’ing For TikTok?
Whether you’re a confident TikTok users or a newbie daunted by the prospect of decoding your TikTok metrics, you can take control of your account.
Here at Plann, we offer a wide range of easy-to-use scheduling tools that help you prepare quality TikTok content and share it in advance.
Ready to get started? Sign up today for a FREE 7-day Plann trial.
