Social Media Marketing
for Photographers

Ready to kick start your social media marketing as a photographer? We want to take the confusion and guesswork out of using social media to grow your photography business.

That’s why we’ve created this FREE 30-day content calendar, tailored to photographers and videographers.

Get ready for content inspiration, caption starters, handpicked hashtags and repurposing tips to help you grow your audience and attract new customers.

Whether you’re building your photography business from scratch or leveling up your existing marketing efforts, we’ve got you covered with this customizable, strategy-driven content calendar.

Kickstart Your Photographers Social Media Marketing

Photography and social media: they go together like peanut butter and jelly, or cheese and carbs! Your social media channels — particularly Instagram — are the perfect online portfolio for showcasing your incredible work.

In fact, when clients and brands are looking to hire a photographer or content creator, Instagram is often the first place they check out. Even before your website. But, as important as marketing on social media is, chances are, you became a photographer because you love being out in the world and getting creative. NOT because you wanted to spend all your time staring at the screen of your phone, responding to comments or fussing about your follower count! The good news is, it’s possible to grow your social media presence without sacrificing your time, sanity, and creativity. With the right tools and strategies up your sleeve, you can turn your photos into a powerhouse online portfolio.

That’s where our award-winning social media suite Plann comes in to help set your strategy and execute on it. From fashion to beauty and beyond, Plann’s content prompts, daily caption starters, handpicked hashtags and easy cross-posting will have you growing your following and skyrocketing your shoot bookings.

What’s included:

Photography Social Media Template - Social Media


Photography Content Inspo


Photography Caption Starters


Photography Repurposing


Photography Hashtags


From our Photographer Plann’rs

“The thing that first drew me to Plann was the integration with Cloud, my photography client delivery service. I can directly access my galleries and schedule those images into my Plann calendar. There is no other service like it out there! This saves me so much time.But the reason I stayed with Plann is that every feature has been so thoughtfully built with the user in mind—no matter your skill level with social media marketing. There are so many great little features that all add up to it just being the most user-friendly scheduling service I’ve ever used, like the ‘Best Performing Palette’ in analytics and the inspiration for posts based on industry.

Even if you’re skilled at writing captions, sometimes after the 30th caption your brain just goes blank and it’s incredibly helpful to have some inspiration to get things flowing again.”

Elisabeth Waller | Designer & Photographer | @itselisabethwaller

How Elisabeth Waller built a thriving
photography business using social media

Elisabeth started her photography studio while working remotely for an agency. She wasn’t very familiar with social media and Plann didn’t exist at the time, but she noticed that social media was the main driver of new clients. Fed up with using other scheduling tools, she was relieved when Plann emerged onto the scene!

Plann’s top features for


Plann’s CloudSpot integration helps professional photographers like you to simplify your socials and remove any double-up on annoying daily tasks. Our combined tech-dreams have come together to remove work from your to-do list!


Say goodbye to writer’s block, and create engaging and on brand captions in a snap. Our AI caption generator is the ultimate wingman to help you level up your social media strategy and create captions that your audience will love.

Multi Platform/CROSS POSTING

Make your content work harder while diversifying your strategy. Take your best performing content, evergreen articles, or video content and distribute it everywhere for maximum results.

Hashtag Support

With Plann, you’ll have the tools you need to stay up to date, relevant and on trend to maximize your visibility online. Speed up your hashtag workflow. We’ve done the research for you on the best performing hashtags for health & wellness businesses so you don’t have to.


Build a trust-worthy brand by sharing your story, strategically. As experts, we’ve identified content themes that build brands. Use our presets, or choose to add your own. Add strategic placeholders to help manage content batching and content shoots.What does your brand stand for and how do you want to be perceived? No idea yet? That’s ok! We’re here to help.


A beautiful overview of your brands day ahead with a to-do list manager and post ideas!

More Photographer Success Stories


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How to build an authentic photography brand
Plann FAQ’s

Will Plann automatically post to all platforms for me?

Plann supports auto posting for Facebook, LinkedIn, Pinterest, TikTok, and Instagram Grid, Stories + Reels posts.

With Plann auto posting, all those moments you’re crazy busy, away on a well deserved holiday, or just need a social media break, we’re here to help. Set-and-forget your social schedule across the world’s leading platforms so your brand is always online.

Choose to auto post (or receive a push notification at your scheduled time) – we’ll make it work for you.

What makes Plann different?

Plann is more than a scheduling tool. We’ll absolutely help you with content distribution across multiple social media platforms, however, our real secret sauce is helping you with WHAT, WHEN and WHY to post on Social Media.

From guiding you through how to build your own custom post strategy, providing free videos, images, and hashtags, right through to designing a brand calendar for your entire marketing presence, we’re here to help you grow a brand that you’re proud of – one that intentionally gets results.

Plann is a complete social media planning, scheduling, analytics and strategy suite that is visually focused, just like your customers to ensure your absolute success on social media.

Teamed with a beautifully simple drag and drop workspace, you’ll be able to create and manage your own uniquely branded Instagram, Pinterest, Facebook, TikTok and LinkedIn feeds all in one beautifully simple place.

Does Plann help create content and captions for me?

Our goal is to keep you consistent and full of exciting, engaging ideas to keep you and your business on track.

If Social Media content creation has become a chore, here’s how we help:

  • Daily post ideas complete with captions, hashtags and images on your calendar
  • Social Media Holiday Calendar
  • Royalty-free stock images and videos (with 3 of the worlds fastest growing libraries)
  • Done-for-you, pre-written captions sorted into action-led categories for you to customize
  • Canva integration with over 450,000 templates for posts and stories of all sizes
  • Content prompts for over 50 industries that include sales blue-prints
  • Professional image editing tools (where you can upload your logo!)
  • One-click repurposing to multiple social media platforms

Plus, we’re always updating Plann to make sure you’ve got content ready to go, we’ve got you!

Is Plann easy to use?

You’ll have a brand new post scheduled within 3 minutes of signing up and we still think that’s if you drive slowly! Plann was specifically designed by marketing experts to simplify how social media works.

You’ll find you can upload brand new media, or in two clicks you can search through our huge stock image and video libraries or even connect to Canva for over 450,000 FREE social media templates.

Our built-in image-editing tools let you filter, edit and add text overlays within seconds, skip the content creation steps with other software and do it all in one place.

It’s completely up to you whether you’re a one-post-at-a-time type or prefer to batch a month (or three!) in one go.

Can Plann teach me what to post next?


At Plann, we’ve identified top marketing themes that brands talk about online that get the best traction and engagement, and then we’re here to prompt you through how to create your own strategy to tell your own unique story.

One of our most popular features, map your strategy across your social platforms, or add strategic placeholders, then import your own media straight over the top so you’re always on track with what to post (perfect for planning your next content shoot too).

We’ll even label your content for you with their strategy themes so you don’t forget their original purpose. You’ll be talking social media strategy with the experts in no-time.

Can I use Plann for free?

Try all of Plann’s unlocked features completely free for 7 days and then only pay if you love it!

(You can always stay on our free plan if you’re not ready to use all the upgraded features afterwards).

Have a team, or manage multiple social media accounts?

Easy! Add them to your 7 day free trial too so you can see how much easier it is to work together. We want your whole team to see the magic we can make.

Recommended for Photographers

Get started now for free!
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