Case Study – Photography

How Photographer Elisabeth Waller Used Plann To Scale Her Client Base And Grow Her Creative Business

Social media is the perfect place to build a creative business, which is exactly what brand designer, website designer and photographer Elisabeth Waller has done. With the help of Plann, Elisabeth has built her design studio from the ground up, attracting clients and collaborators from all over the world with her stunning, strategic designs.

Attracting Clients On Social Media

Social media has been invaluable to my business. I wouldn’t be where I am today without it.


Elisabeth Waller


With a background in marketing agencies, Elisabeth stepped out on her own to launch her own creative business. Through social media marketing (and Plann’s all-in-one social media suite), Elisabeth has been able to establish and grow her client base.

“[Social media] is how people find me. They usually follow along and get to know me a bit before reaching out to book services.”

Reaching A Global Audience

Many of my most valued clients are in other parts of the world and without social media, we never would have connected.


Elisabeth Waller


Elisabeth’s favorite part of social media has been gaining visibility from clients across the globe. Plus, she has fostered a network of colleagues and fellow creatives based in all corners of the world, providing the ideas and inspiration Elisabeth needs to scale her business.

Streamlining Social Content Creation

I literally wouldn’t be posting at all if it wasn’t for Plann because I just don’t have the time to manually post content. I recommend Plann to all of my clients, too.


Elisabeth Waller


As a photographer, Elisabeth has loved Plann’s CloudSpot integration, making it easy and efficient to share photography galleries with her clients and schedule these images to her own social media channels, too.

From auto-posting Reels to done-for-you caption starters and advanced analytics (right down to her Best Performing Color Palette), Elisabeth credits Plann as being “the most user-friendly scheduling service I’ve ever used.” This support is what has helped Elisabeth grow her social media presence, show up consistently and secure new clients directly through Instagram.

Elisabeth’s Top Tips For Brands On Instagram:

  • Invest in branding:

    “Do your branding work and be consistent. When creating for myself or a client, I design the Feed so there’s a balance of light and dark, a balance of the brand colors, and don’t forget to use plenty of white space too.”

  • Leverage analytics:

    “Make use of the best-performing color palette analytics in Plann to see what colors perform best with your audience.”

  • Stay up to date with trends:

    “Social media will always be a fast-evolving landscape. Plann keeps up and adds new features all the time. You can make the most of social media by reading the Plann newsletters and checking out the educational blog regularly.”



Elisabeth Waller


  • Photographer

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