Coming up with caption ideas.
Finding the perfect images.
And remembering to flipp’n post the thing!
Ugh – Instagram Marketing can be super duper stressful at the best of times.
And if you happen to be one of the lucky people who run a business completely on your own… well… it’s tough.
But it doesn’t have to be that way!
Today we’re going to share how you can create a marketing plan for Instagram that leaves you feeling organized, on top of your shizz and feeling fine.
Keen to find out what that strategy is? Keep on reading!
What to Post
One of the very first things you’ll need to work out as part of your new Instagram marketing strategy is what on earth you’re going to post.
*cue panic*
Don’t fret! Here’s something that’s going to be a game-changer for you, and completely put an end to your worry of what to post on Instagram.
It’s the Plann Strategy feature:
When you open up the Plann app, head on over to the Strategy feature to start creating a mock-grid of the content types you’d like to post.
If it’s your first time using the Plann app, you’ll notice that we’ve pre-filled your strategy with content ideas we think everyone should be sharing on rotation!
Content like:
- ✔ Testimonials
- ✔ Product photos
- ✔ Education posts
- ✔ Behind the scenes snaps
This will help you to visually plan out your strategy and make sure that you aren’t accidentally scheduling a testimonial right after another testimonial, and so on.
How flipp’n cool is that?!
When to Post
Okay, now this one can be a big ol’ pain the butt.
When should you post to Instagram to get the best results?
I’m sure you don’t want to hear this, BUT, it completely depends on where in the world your audience are.
Some of the most common ‘best’ times to post are:
7:00am, 11:30am, 3:00pm, 7:00pm, 10:00pm
PSSST -> Here are our Plann account results! Yep, we use our own app, of course!
We recommend trying out different times to post, each time you post for 1-2 weeks straight and then take a peek at your Plann analytics to see which is your best posting time for each day of the week.
Easy peasy!
How to Post
As we mentioned at the veeery beginning of this blog, one of the biggest stresses for business owners and influencers alike is actually remembering to post.
This is why writing your captions on the fly is a bad marketing strategy!
To stay consistent and stress-free, we recommend using the Plann app to schedule your Instagram grid posts as well as your Instagram Stories content.
It makes your life a breeze!
With Plann you can schedule your content a few days in advance, a week, or if you’re feeling productive… you can organize your content for a whole month!
Personally – i’m a monthly Plann’r.
Let me know in the comments below; how often do you schedule your Instagram content?!
AUTHOR
Mackayla Paul
Working remotely from Brisbane, Australia, Mackayla is part of the Plann Marketing team.
Originally from New Zealand, Mackayla has lived in Sunny Queensland for 10 years now. She has been hosting Instagram Marketing Workshops for Small Businesses in the Fashion and Beauty industry.
Follow @mackaylapaul on Instagram to see more of Mackayla’s work!
