For many small business owners, AI may seem like it poses more threats than it does opportunities. But Facebook AI and Meta AI are actually some of the most powerful tools you can leverage to optimize your workflows, get to know your audience, and spark creative inspiration.
AI is already a game-changer in the world of social media marketing, especially with the release of the latest tool from the Zuckerberg empire – Meta AI. Embedded within the Meta family of apps, this tool is a highly intelligent AI assistant set to rival ChatGPT. It offers real-time suggestions and support across social feeds and messaging apps for the most streamlined AI experience yet.
The more effectively you can utilize Meta AI, the more time you’ll have to devote to the things that you love doing – and that matter most – in your business. We’ve got all the tips and tricks to help you tap into Meta AI as a small business owner, so keep reading as we get stuck in.
What is Meta AI on Facebook?
Let’s start with the basics behind the blue circle: what is ‘Ask Meta’ AI on Facebook?
Meta AI is an ultra-capable artificial intelligence assistant, powered by Llama 3, Meta’s next-gen large language model (LLM). You may have noticed Meta AI pop up on your Facebook, Instagram, or WhatsApp account, characterized by a blue circle and the phrase ‘Ask Meta AI anything’.
Facebook AI is available across the Meta suite of products and is embedded in everyday scenarios, such as chatting with friends on Messenger or using the Instagram Explore feed.
And, you can truly ask this tool anything – within reason, of course – and receive a well-researched response back in just seconds.
You’ll find Meta AI integrated into Facebook, Facebook Messenger, Instagram, and WhatsApp in various capacities. Add it to your group chat to help brainstorm ideas (or suggest cute Facebook AI stickers), use it to devise comments on Facebook posts, or harness its powerful search capabilities on Instagram to find the exact content you’re looking for.
What are the benefits of Meta AI?
Meta AI’s possibilities are practically endless, which is why it presents such a significant opportunity for small business owners. It’s like having a super-efficient new team member – one with a very diverse skill set and no onboarding period!
While there’s been lots of discourse around the use of AI assistants to perform detailed creative tasks, we think it’s better used for automating repetitive processes, planning and strategizing, and helping you get out of a creative rut.
Here are just a few of the many ways you could use Facebook AI to level up your business:
- Speed up content production with AI-powered image generation. Using Meta AI’s Imagine feature, quickly create beautiful illustrations and lifelike images to accompany your next campaign.
- Understand what popular topics your customers are searching for. Want to get inside the minds of your target audience? Look no further than Meta AI. If you head to the Explore feed on Instagram, you’ll notice a bunch of topic suggestions appear when you click ‘Ask Meta AI or search’ (AKA, the new and improved search bar). Use these popular ideas to drive content, or dig a little deeper by asking Meta AI about relevant topics in your niche that may be of interest to your target audience.
- Get answers to your business or marketing questions, fast. With an AI assistant on board, gone are the days of trawling through pages of search results to find what you’re looking for. Instead, just ask Facebook AI a question and it’ll scour the web for you!
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5 practical ways to harness Meta AI as a small business owner
1. Use Imagine by Meta AI to create engaging visual marketing assets
Stock images just not cutting it? Dream up the perfect pic to accompany your latest social media post or marketing campaign using Imagine by Meta AI on desktop.
Simply figure out what you’d like to visualize, structure it into a detailed prompt, and let Meta AI do the rest. It’ll generate four images for you to review and fine-tune until you’re happy with one.
Using Imagine by Meta AI, you could create branded assets for your next eDM, dream up stickers or gifs to use on Instagram stories, or even brainstorm a logo for your growing business.
Example prompt: Please create an asset I can use in an email header and on the website for my small hair care business. It should be a lifelike image of a woman with beautiful, glossy hair. The background should be black or dark gray. Do not include any text.
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2. Ask Meta AI to write your new hire’s job description
Take all the guesswork out of constructing the perfect hiring ad and start with an easily customizable template generated by your fave new AI assistant.
To save yourself some editing, be sure to tell Meta AI more about the industry you work in, the platform/s you’ll be posting the ad on, and the ideal candidate’s attributes, as well as the specificities of the role. Once it’s given you a great first version to work from, all you’ll need to do is make tweaks and tailor the ad to your brand’s tone of voice.
Example prompt: I’m hiring a Social Media Manager for my pet accessory business. Please help me get started by creating a template for the job ad, which will be shared across Seek and LinkedIn. The ideal candidate should have 2-3 years of managing social media, with key skills including content strategy, reporting, and community management. The job ad should be roughly 500 words.
3. Leverage Meta AI to write the marketing plan for your next launch
Nailing the perfect marketing plan can be a time-consuming process that requires both creativity and strategy.
Ask Meta AI to generate a full-service marketing plan, including as much detail as possible (and as you feel comfortable sharing) in your initial prompt. Remember, the more information you’re able to give your AI assistant, the more accurate and tailored its response will be.
Example prompt: I need a digital marketing plan for my new product launch. Please write me a step-by-step marketing plan starting three months after the launch, covering channels including social media, website content, influencer engagement, industry partnerships, email marketing, paid advertising (search and Meta), and anything else you think is relevant. Assume I already have a presence on Instagram, Facebook, and TikTok, and a healthy email subscriber list.
4. Harness Meta AI to write the copy for your next eDM campaign
Copywriting can be a challenge when you’re in a creative rut or writer’s block has got you down. Consider asking Meta AI to take a run at a first draft for your next eDM campaign.
While it mightn’t nail your tone of voice on the first try, this will set you up with a malleable draft that you can then personalize yourself or continue to refine using better AI prompts.
Example prompt: Can you develop a unique idea for an email campaign to send to the database for my wellness business? The goal of the campaign is to direct traffic to my new product and provide relevant information about the health benefits of incorporating it into your wellness routine. Please include a V1 draft of the email copy with one call-to-action button. Format the copy as a template so I can input the specifics of my brand and product.
With Meta AI, you can generate useful templates or even first drafts across a variety of content placements, giving you more time to focus on nailing the details.
5. Use Meta AI to write a brief for your next influencer campaign
From UGC creators to big-name personalities, we’re living in the age of the influencer – but if you’ve never run an influencer campaign before, where do you start? Hmm, now might be the perfect time to ask AI!
Using Meta AI for desktop, input the details of your upcoming campaign and ask it to provide an outline or scaffold for engaging influencers.
Example prompt: Please write me a scaffold for an influencer campaign for my small beauty business. I’d like to work with roughly five influencers. We have the budget for one larger-scale influencer and four micro-influencers across Instagram and TikTok. Please include suggestions for influencers in my niche, as well as a list of potential deliverables and a plan for engaging and collaborating with talent.
Facebook AI FAQ: How to get rid of Meta AI on Facebook
If you’re not loving Facebook AI, or just want to navigate the platform entirely on your own, you might be wondering – how do you turn Meta AI off? Well, the short answer is, you can’t. However, there’s no pressure to use it, nor any signs of it becoming a more integral part of Facebook and Instagram any time soon, at least on the front end.
While rapid advancements in AI might seem a little scary, there are ways to make the most of this evolving technology without compromising your autonomy or creativity, like the ones we’ve outlined. Each of these suggestions is designed to bear the administrative burden for you, or help set you on the right track when you’re feeling uninspired.
Level up your social media marketing game with Plann
Whether you’re struggling to keep up with the fast-paced nature of social media or simply want to devote more time to growing your business and focusing on those tasks that take place offline, Plann’s range of features is sure to help save you time with an automated social media strategy.
From AI-generated captions to cross-posting, analytics, hashtags and more, Plann can help you maintain a consistent posting schedule while you remain focused on business growth. We even auto-post your Instagram Reels to take the hassle out of growing organically on the platform!
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