As of 2024, TikTok creators have access to plenty of new opportunities to grow and make an impact. Currently, the app is home to over 1 billion monthly active users!
As TikTok continues to soar as a market-leading social media platform, it’s important that you know how to leverage your TikTok presence for success. The right approach will help you build your audience, boost your brand awareness and achieve your marketing goals (whether that’s winning new clients, boosting product sales or even increasing app downloads).
As you develop your TikTok strategy, you can get people interested in what you have to say and what your brand can offer. Soon, you’ll be able to transform your marketing efforts and turn TikTok viewers into loyal customers.
Want to start sharing short videos that users love? Wondering how to create videos that boost your views on TikTok over the course of the year? Try these five simple strategies now!
Why views matter on TikTok
As a short-form video platform focused on immersive, full-screen content, TikTok thrives on capturing and holding attention. But with so many videos vying for attention from your audience, stopping the scroll is your number one objective.
The more users that opt to watch your video (ideally to the very last second), the better chance your content has of being shown to other users who don’t already follow you. That’s because views send signals to the TikTok algorithm that your content is relevant, high-quality and engaging.
Once you’ve got eyeballs on your content, you can then inspire meaningful action, such as prompting users to follow your account, visit your website or share your content with other users.
1. Stick to a Schedule
On average, global social media users spend about 2 hours and 23 minutes online every day. That’s a lot of scrolling, but it’s not a lot of time to make sure that your content takes center stage. That’s why you need a strong plan for success.
A consistent posting schedule is critical to any effective social media strategy, especially on TikTok. You need to maintain an active presence that drives brand awareness and keeps your content relevant and memorable for users. Posting regularly keeps you top of mind for consumers and ensures that no one forgets about your offer.
That’s not all. A strong content strategy also relies on posting at the right times. Take note of when your audience is most likely to be online and share your latest TikTok videos when people are around to see them. This is the best way to ensure your content thrives as much as possible.
The fact is that TikTok is a numbers game: the more videos you post on a regular basis, the higher your chance of cracking the algorithm and breaking free of the 200-views jail many brands and creators find themselves in!
2. Produce Engaging TikTok Videos
It’s not enough to post just anything on your TikTok account. A successful marketing strategy is underpinned by engaging content that makes people want to find out more about your brand. Make your content count!
Right now, TikTok offers one of the highest social media engagement rates. By producing creative content designed to capitalize on engagement opportunities, you can make all the videos you share powerful. Your content can encourage a response with a clear call to action that guides each user’s next step.
Have you noticed an influx of trending videos rapidly gaining popularity? When a video shows potential, don’t be afraid to get involved! Viral videos, even dance videos, can be the key to unlocking TikTok algorithm views and drawing focus to your brand. You may even find yourself featuring your follower’s For You Page (FYP), a one-way ticket to ongoing growth.
Example:
@flowfitlife “Texas Hold ‘Em” Dance Trend 🤠 #beyonce #texasholdem #dance *DC: @Matt McCall & @Dexter Mayfield 💯 #linedance #trend ♬ TEXAS HOLD ‘EM – Beyoncé
🔥 Hot tip: Always add a unique spin to any trend-based videos on TikTok. Can you use a trending audio or sound to tackle a common challenge for your customers? Can you repurpose a dance into a way to showcase your brand’s personality or what makes you one-of-a-kind?
3. Build Your TikTok Community
First and foremost, social media should be just that: social! Building your community is essential if you want to establish a loyal audience who stay with you for the long haul. Fortunately, there are many simple ways you can achieve this and establish relationships along the way.
Understanding your target audience can help you create content that is in line with their interests. Take one step further, and rely on your audience for user-generated content, or UGC. Research shows that this social proof can be up to 35% more engaging than content produced by professional marketers.
Example:
@casiusmonet Genuinely obsessed with these bamboo sheets #greenscreen #ugccontentcreator #ugccreators #ugcexample #ugccreatorjourney #ugccommunity #ugcportfolio ♬ original sound – Casius Monet – Mindset Coach
Still struggling to drive traffic to your TikTok videos or your TikTok account at large? Community begins with a conversation, so start chatting with other users in your niche or industry. Get involved in relevant conversations where you can add value and highlight your credibility. You could get more views on TikTok posts in addition to building stronger online networks. Win-win!
4. Explore Paid Advertising
Sometimes, organic growth might not be quite enough to get you where you want to go, and that’s okay. This is why TikTok has a robust advertising platform, where you can pay to get more eyes on your TikTok videos. Paid ads often work as a strong starting foundation for future organic content.
Boosting TikTok videos can be more expensive than paid advertising for Instagram or Facebook videos, but that doesn’t mean that the splurge isn’t worthwhile. TikTok ads are powerful in driving conversions, with 61% of users admitting they buy from brands found on the app. And that’s not accounting for the impact of return customers!
TikTok marketing often goes far beyond simply amplifying TikTok views for your latest videos. Eligible creators can also monetize content itself, getting paid to produce videos that keep people online. Just make sure you don’t violate TikTok’s terms and conditions for creators, as doing so will mean you risk losing TikTok pay benefits.
5. Work With Your Stats
Did you know that 18.2% of TikTok users are women between the ages of 18 and 24? Or that US adult users spend a whopping 4.43 billion minutes on the app each year? Working with the stats can help you understand who you’re marketing to, but you don’t have to stop at the big-picture data.
For every TikTok video and your TikTok account overall, you can access detailed metrics and insights that are tailored to your content’s performance. These can provide information about audience demographics and which videos perform best, as well as illustrating where the majority of your TikTok views come from and how users engage with your content.
By tracking your stats and responding to what you learn, you can uncover the best ways to hack the TikTok algorithm for excellent performance results. This will enable you to get more value out of your TikTok video content, earning more views on TikTok than ever before.
Bonus: Plann For Success
When it comes to boosting views on TikTok, a good plan can do wonders! The more active and considered you are about growing your account, the more easily you’ll be able to scale and maintain your successes over time.
Don’t leave your TikTok strategy up to fate, and don’t leave planning to the last minute. It’s time to get to work and drive more traffic to your digital content. Sign up for a FREE 7-day trial of Plann, and start scheduling your social media calendar now.
