Video has become a staple on all your favorite social media platforms. By learning how to use it well, you can boost reach, increase engagement, and grow your social presence! The right approach to video content can drive incredible discoverability results.
In fact, research shows that 91% of users want to see more video content on social media. There’s never been a better time to start thinking about how you can use video to make an impact online.
So what do you need to know if you want your social media videos to succeed?
At Plann, we’re sharing the SEO secrets to video success, plus 5 video types to help your content get found faster.
The Secret To Effective Video SEO
Here’s the real secret: video success relies on effective search engine optimization.
You might be tired of hearing it, but SEO really can make or break your content, giving you access to new audiences and great reach opportunities that help you pursue account growth goals.
Like the rest of the internet, social media relies on keywords to inform content categorization and algorithm patterns, as well as content searchability. Everything that makes your videos discoverable is built on the foundation of a strong SEO approach.
Using SEO well is critical if you want people to find your videos easily online. This means choosing highly searchable keywords that relate closely to your niche, industry, or brand.
From captions to subtitles to metadata, look for opportunities to add your terms. The more information you can provide that explains what your video is about, the more effectively social platforms can target engaged, interested audiences.
This helps with discoverability, but it also helps you provide meaning for the people who find your account. You can use effective SEO to attract an audience, and then engage them with future videos.
The Top 5 Video Types To Boost Your Discoverability
That’s not all. If you’re serious about boosting discoverability and driving more traffic to your social media accounts, you can take a strategic approach to video creation.
Some video types and formats are incredible for generating extra reach. Here are our top 5 ideas to get you started!
1. Search-based Video Content
When it comes to creating search-based content, your audience should always be your focus.
Think about how users find your content. What terms does your target audience use when looking for a brand like yours?
You can use popular search engines and social media platforms to research high-traffic keywords in your niche, as well as suggested searches under your topic. Then use these search terms to inform the video content you produce.
Creating search-based video content is all about growth. Your mission is to use searchable content to directly, specifically increase search traffic to your account.
2. Trending Video Content
Trending content can also be an excellent resource for discoverability with a focus on the now.
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What is popular in your niche, or social media at large, right now? How can you bring a fresh idea or perspective to something that is trending already?
Video trends are easy to find when you know where to look for them. Most social media sites include trending content wrap-ups or a symbol that sets trending sounds apart from the crowd. Watch other people’s content, and find out how the latest viral trend can work for you.
By creating trend-driven videos, you can give your content an algorithm boost. Participating in trends helps you join an existing community and benefit from the success of others.
3. Original Content
Original video content is your chance to create something that is completely, authentically your own.
What insights do you have that set you apart? What gaps can you notice in the discourse around your niche or industry? How can you add your voice to the conversation?
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Using original video content, you can produce content that is fresh, unique, and innovative. These videos can give you a valuable point of difference, providing people with a reason to follow you and learn more.
While original videos aren’t always a fast-track growth strategy, they are meaningful, and the followers you do gain are likely to stick around for the long haul.
4. Update Content
Sometimes, the best videos are those that provide an update on the latest news or insights. Plus, chances are relevant users are searching for information about these updates on social media – giving your videos a great chance of being discovered organically through SEO!
What discussions are happening in your niche, and how can you add a new perspective? What’s the latest piece of news that could change things for your audience?
When you provide a video-based update, you can offer educational value while improving your credibility. Whether you’re sharing the latest system updates (like a new Insta feature!) or discussing a recent event, you’re teaching people more about what you do.
If you arrive early on social media to chat about recent news updates and events, you can keep your content fresh, current, and engaging. You might even establish yourself as an industry authority!
Hot SEO tip: make sure to use hashtags and keyterms related to this update in your caption to boost the visibility of your content!
5. Authentic Content
Increasingly, social media audiences are asking for authenticity. You can listen!
What does a day in your life really look like for you and your team? How can you offer an honest, authentic representation of what it takes to run your business?
Authentic video content is often the easiest to create because you can capture what you already do. You can share behind-the-scenes glimpses that illustrate your brand mission or the process of creating your products.
Hot SEO tip: make sure to use searchable hashtags or SEO keywords like ‘#DayInMyLife’ to get your videos in front of a broader audience on Instagram and TikTok.
By sharing authentic videos, you can foster a greater connection with your audience. This will improve engagement and help you build a community for the long-term.
Boost your visibility with video content
Now you’ve learnt the secrets to video SEO, it’s time to put this new knowledge into action. With Plann, we make it easy to put your video strategy on autopilot. Not only can you visually plan your feed, but you can auto post your Reels and TikTok videos like a pro.
What are you waiting for? Sign up for a 7-day free trial of Plann Pro and try it for yourself!