Social media is a powerful force for building your brand online. In fact, research shows that 59.9% of the global population are social media users!
If your brand is in a specific niche, you may be wondering how you can pursue your goals and reach the right audience to grow your accounts. You’re not alone! The good news is that there are strategies you can use to put your brand on the world stage, even when you serve a niche market.
Wondering what first steps to take when it comes to revolutionizing your social media channels? Plann has the solutions you’re searching for. Here’s how you can get started on the path to social media success, even as niche brand.
Is Social Success Possible for Niche Brands?
The short answer is yes! If your business serves a niche, there’s a good chance that people within that niche are active across a variety of social media platforms.
While a niche brand may make it more challenging to grow your social media presence, this doesn’t have to be a bad thing. In fact, your niche can be an asset, giving you a point of difference that helps you stand out from the crowd and reach more people who really do care about your offer.
The key to finding success of social media as a niche brand is this: knowing how to find your target audience, leaning into what sets your brand apart and sharing valuable, high-quality that will keep your ideal customers coming back for more.
How to Boost Brand Visibility and Chase Your Goals
Social media marketing can feel daunting if you’re unsure where to begin! Fortunately, there are many things you can try to boost your brand visibility and get more people interested in what you do. Here are some of our top tips for niche brands to stand out and thrive on social media.
Develop a Social Media Strategy
Niche marketing requires a solid marketing strategy! This is your chance to set your goals and get a clear sense of how to make them a reality.
The best social media strategies clearly define your social media goals (ensuring each links back to a tangible business objective), the channels you’ll be leveraging, the content pillars you’ll be harnessing as well as mapping out the needs, challenges, and aspirations of your target market and potential customers.
From there, your strategy will explain how often you’ll be showing up on social media, what content formats are best suited to your content pillars and even set clear KPIs to benchmark and track your success over time.
As a niche brand, it’s worth conducting a competitior audit as part of your social media strategy. This needs to identify the strengths and weaknesses of your competitors, and clarify how your brand can stand out in comparison.
Focus on your business niche and what makes you unique. Aim to establish a strategy that speaks to your strengths and aligns with the work you do.
Work Across Multiple Platforms
Why stick to one social network when you could implement your content strategy across a range of popular channels?
Thanks to software tools like Plann, it’s now easier than ever to repurpose and cross post content broadly, making the most of your social posts and the time you put into creating them.
Instead of narrowing your focus, look for ways to broaden your approach. Niche audiences are often widely dispersed, so a multi-faceted strategy can make a powerful impact.
Most social media platforms offer their own unique features and specialities, and the same piece of content might perform differently on different channels. So tune into your social media analytics to identify what is and isn’t working (and make data-driven decisions to pivot your approach).
Create High-Quality Content
Engaging and interactive content is the key to building your social media presence and leaving a lasting impression on your audience – especially as a niche brand.
The best way to stand out and create a memorable social media presence is to harness your unique visual identity and ensure the look and feel of your social content is distinct from your competitors. That means harnessing your brand colors, fonts and logos and humanizing your brand with original image and face-to-camera video content.
From images to videos, there are so many ways to market your business on social media. Prioritizing quality can help you drive interest and engagement and establish your position as a leader in your niche.
Quality visual content can catch your audience’s attention and stop the scroll, making it easier for you to communicate your brand’s message. You can even get followers involved with user-generated content.
Make sure to avoid pixelated imagery, ensure text overlays are crisp and legible and avoid overwhelming your graphics with too many competing elements. The key to create engaging content that inspires high value engagements (like direct messages) is to keep your brand’s visual identity front and centre.
Always Use a Call to Action
A clear call to action should be part of every social media post. This is an opportunity to guide your audience and teach people how best to engage. Plus, it gives you an opportunity to drive tangible results from your social media content (especially as a niche brand with a defined offering and audience).
A call to action can be simple. Directing users to like, share, comment, or visit your website is quick, easy, and effective in helping customers take the next step toward a purchase.
As you use CTAs to improve your engagement rates, you can also gain insights about your audience. This can help you make better marketing choices in the future.
Don’t forget to check on your metrics regularly to see how your CTAs are converting! You’ll find these insights and analytics built into most popular platforms. Want to go one step further? Harness Plann’s advanced analytics, giving you visualizations and detailed breakdowns of how your content is performing across all your social media platforms.
Target Your Audience Effectively
One of the benefits of a niche business is that you can directly serve niche communities! It can be much easier to connect with your target audience.
Whether you use social listening tools or conduct hashtag research to find niche communities, it’s time to understand your market and what they care about.
Over time, you can use what you learn to develop ongoing social media content that helps your community grow and develop.
By getting to know who your business serves, you can develop your brand personality and its offering. This can help you take the next step toward success!
Try Using Paid Marketing Tools
Most social media giants offer a wide range of paid marketing tools that you can use to set up advertising campaigns.
While organic marketing is great, paid marketing can open up new opportunities for your business’s growth trajectory. It can also be a great way to reach more of the right people.
Consider running a small ad campaign designed to target social media users within your specific niche, and measure how effective the campaign is at producing the desired results. Paid social campaigns can be great at all stages of the marketing funnel, from boosting brand awareness to driving sales or conversions – it all depends on the objectives you’re working towards!
You can turn back to paid advertising time and time again, including when you have a special event or promotion you know deserves a larger audience.
Examples of Successful Niche Brands
Looking for examples of niche brands doing well on social media? Take a look at these amazing businesses and get inspired by how they’re tapped into their niche on social media.
• Bee’s Wrap: Creating beeswax wraps to serve an eco-conscious market, growing to over 100k loyal followers.
• Naked Prosthetics: Making prosthetic hands and fingers to support upper limb amputees, fostering a community of over 21k like-minded followers on Instagram alone.
• Nomatic: Producing bags and other supplies to help people who travel for work, harnessing the nomadic niche to stand out in the competitive luggage and bag space.
Start Plann’ing for Success
Ready to start Plann’ing a strong social media strategy for your niche business? Get started today! Sign up now for a FREE 7-day trial of Plann Pro.