We all know by now that Instagram Stories are the perfect marketing tool to sell your brand story in a faster, more creative way.
Today we’re sharing 4 Apps that’ll help you create unique Stories that your audience will love!
Collages are all the rage at the moment and if you fancy getting a little creative with them, Made is for you. They offer a range of free and paid templates that you can add both images and video to.
You can filter your images (and adjust their intensity) and add text, then get creative wit the background! Their colour picker allows you to change it to any colour you like, or you can choose from preselected block colours, gradients or patterns.
You then save the Story to your camera roll or share it directly to Instagram.
Sick of static images and ready to add some movement to your Stories? Hype Type is a great App to dip your toes in the waters of animated text graphics.
At the tap of a button, you can either enter your text, or if you’re having a mind blank, the App will pre-populate random quotes. There’s a good range of free animated test types to play with that come with a range of preselected colour palettes.
Once you’re done, you can add music then resize the image for IG Stories, posts, or YouTube.
If videos are your jam, you’ll love Impresso. Their 100+ free and paid templates are grouped by category and size, making it easier to narrow down the perfect one.
If your brand colours are nailed down, you can add the hex code to customise the background. If not, choose from one of their custom colour palettes. If you prefer a background image, import your own or choose a stock image from Unsplash, Pexels and Pixabay, which are built into the App.
The ability to add animations as well as music from your library gives you the ability to create truly unique content. You can resize your video for any type of Instagram, Facebook or LinkedIn post, as well as Twitter and Youtube, making creating waterfall content a breeze.
If you prefer to stick to one App to create, edit and schedule your posts, we’ve got you covered (duh)!
You can then play with the contrast, clarity, gamma, whites, blacks, temperature (and so much more!). Top it off by adjusting the focus and adding text, stickers, brushes or borders that you can scale to your desired size (hello, beautiful white space!).
ANALYSING YOUR RESULTS
Now that you’ve created a bunch of cool Stories, it’s time to check your social media analytics to see which is performing best!
Load ‘em up and schedule them in Plann Desktop, then once they’ve been live on Instagram for 24 hours their analytics will magically appear!
To view them, simply tap the Results tab. You’ll be able to see the number of views and completion rate for each image. We also show the impressions, completion rate, average reach and average reach rate of all Stories posted for the week, month, 3 months or lifetime of your account. Hi5!
If you haven’t already, download Desktop now and see how easy it is to upload, schedule and review your Stories analytics!
Blog Written by: Hannah Smith
Hannah is part of the Marketing team at Plann. Her obsession with copywriting, photography and social media has led her to create content for various brands.
When she’s not behind the lens or her computer, you can probably find her enjoying a glass of red at her home away from home, Sri Lanka.
Follow @hannah.marion on Instagram to see more of her work!