Three new subscriber features coming to Instagram
To help creators continue to earn money from the platform, Instagram is expanding its Subscription features. Earlier this year, Instagram launched the Subscriptions business model as a way for fans to show ongoing support to their favorite creators. At the time, Subscriptions were pretty limited in their scope and range of features. Originally, creators could only share exclusive content such as Subscriber Lives, Subscriber Stories and Subscriber Badges. But after chatting with thousands of creators, the Instagram team knew that there was more content placements and formats they could offer to subscribers. Today, we’ve learned there are three big changes coming to subscriptions on Instagram:- Subscriber Chat: now creators are going to be able to DM with up to 30 of their subscribers at a time.
- Subscriber Reels and Posts: rather than being limited to Lives and Stories, creators can now share exclusive content across all video and photo placements, including Reels.
- Subscriber Home Feed: plus, subscribers will now be able to navigate to an exclusive ‘subscriber only’ feed on their creator’s profile.