Hands up if you’re past the post-New Years holiday lethargy and are chock-full of ambition to get cracking into 2021!
200M Instagram users visit at least one business profile daily, and one-third of the most-viewed Instagram Stories are published from business profiles. So if you’re anything like me, you’re looking for any advantage you can get when it comes to Instagram e-commerce.
What’s the latest? What’s coming?
If you consider the sophistication of Facebook Business Manager as an advertising tool and how it has evolved over time, it becomes evident that consistently developing and honing their tools is how Facebook intends to stay ahead of the game.
As an example of this, Facebook Pay launched in November 2019. Facebook Pay provides consumers with an easy-to-use and secure payment tool across Facebook, Messenger, Instagram and WhatsApp.
We already use payments apps on our smartphones to shop, send money to each other and donate to causes, and just like the majority of global conglomerates, Facebook is always on the hunt for a larger slice of the pie.
Once Facebook Pay rolls out to Instagram and WhatsApp, we’ll be able to add major credit cards and debit cards, PayPal and more. Just one of the ways the Instagram eCommerce experience will become more seamless for our customers in 2020.
Instagram Checkout to roll out globally
Instagram Checkout functionally enables consumers to checkout within the native Instagram app. This means fewer steps and improved user experience, increasing the likelihood that more customers will buy.
How it works:
1. Customer taps screen to view a product from your brand’s Instagram Shoppable post.
2. “Checkout on Instagram” button appears on your product page.
3. Customer can select from various options, colour & size.
4. The customer proceeds to payment without leaving the Instagram app.
Also, customers only need to enter their details (name, email, billing information and shipping address) once. After that first order, their information is stored securely and won’t need to be entered again. Plus consumers can track shipment and delivery through notifications all within the app.
Instagram Checkout has been in beta testing in the US since March 2019. It is currently only available in the USA with a select number of brands including Adidas, Burberry, Dior, MAC Cosmetics, Net-a-Porter, Nike, Prada, Warby Parker and Zara. Expect Instagram Checkout to roll out across the globe in 2020.
Instagram Shoppable credits + “gift cards” – 2020 & beyond
It’s possible that as the Instagram Shoppable tech experience becomes more sophisticated, consumers will be able to use Instagram Shoppable as gift cards. Watch this space!
Instagram Shoppable – The Now & Future of eCommerce
With the roll-out of Instagram Checkout globally in 2020, customers will not only be able to connect with your brand within the Instagram App, they will also be able to explore your products, including descriptions and prices, with just one click.
eCommerce via Instagram Stories
Since launching in 2016, Instagram Stories have experienced rapid growth, with 500 million active users every month.
All of us who use the Instagram app daily would have noticed a significant decrease in Likes and interactions over the last year, even as businesses and individuals continue to flock to the platform.
As digital platforms mature, user behaviour evolves and changes also. The Instagram Stories explosion has been driven (in part), by the 80% year-on-year global increase in time spent watching video.
Hopefully, you’re planning to ramp up your Instagram Stories to get content seen and investing in paid advertising solutions via Instagram Stories to drive profits in 2020.
Instagram eCommerce in 2021 – The Wrap
Instagram will continue to hone its app solutions, drive eCommerce innovation and tech integration in 2020 & beyond.
By tracking the best and most innovative brands in the eCommerce space, you can apply these new ideas and learnings to your own business through content executions and the latest ad solutions, to drive your eCommerce ROI further.