IGTV – Why You Should Be Using It And How To Get Started

Instagram Video TV, or IGTV is the next big thing in social media. A cross between YouTube and IG Stories, here’s our complete guide to smashing it!

group of people with phone

IGTV – It’s here to stay! 

If you haven’t yet downloaded this app on your device – you’re going to want to do it now! (You can never really have enough content creation apps after all).

Gone are the days of dreaming about having your very own reality talk show! “Move over Gayle & Oprah”. Yup. Instagram TV, known affectionately by most of Instagrams 1 billion monthly users worldwide as IGTV, is here to stay. Hooray!  

Not only can you record, upload and share long-form content to your Instagram channel, but you can also now connect, engage and grow your brand on Instagram by sharing your story and message on a whole new level. 



Allowing you to upload up to one full hour of video at a time, you can leverage your social media strategy even more with IGTV and it’s custom search feature, connecting you with potentially millions, no, billions of other Instagrammers worldwide. 

We love IGTV for a variety of reasons, and whether you’re a brand, an influencer or a creator of any kind, IGTV is the place to invite your followers into your world where you can take them on the journey with you. 

As an Influencer, IGTV is a GREAT way to share the love you might be receiving from your favourite or sponsored posts and products. We love seeing influencers share things that are game-changing for them! Whether it’s a GREAT testimonial about their favourite beauty, art or fashion product, favourite healthy snack, best book you’ve read or even the best 5-minute pre-lunch ab workout! With IGTV you can get creative and add value to your followers, and interact in a whole new way. 

As a brand, you can use IGTV to fatten up your social media strategy. Why not plan on sharing from your live events, product launches, behind the scenes, interviews or testimonials? Even a story take over by your influencers can be revolutionary! The possibilities to share are endless. 

Some of our favourite creators who are rocking IGTV are the wonderful ladies over at 3 Birds Renovations, who use IGTV to reveal their stunning home renovations. We could watch the heck out of them all day! 

And whether you prefer to do it vertically with IGTV or horizontally, the old school way, like YouTube, it’s totally up to you. 

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Fun fact: You may not know this, but Plann was originally conceived of by our CEO Christy, as a place to share and sell her original artworks and illustrations more effectively on Instagram. And it’s things like IGTV that allow for creatives in all industries to break down the barriers between creator and audience, allowing you to develop authentic lasting relationships based on adding value and insight into who you are and what it is that you offer and WHY people should follow you. 

We want you to develop a following that is true to your voice, your values and your vision, and with IGTV as another revolutionary app to add to your ‘tool belt?’ we can’t wait to see what you create. 

Go ahead and share your favourite IGTV handles with us in the comments below, or better yet, create your own IGTV account, and pop your feed name in the comments below. 

Here’s how to set up your IGTV account!

1. Download the IGTV app from the App Store or from Google Play.

2. Sign up to the IGTV app (if you’re already logged in to your native Instagram account it will automatically use your profile).

3. Click on the Settings gear icon in the right-hand corner, and then click “create channel”.


We’ll be sure to tune in!


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