Have you ever seen a personal photo album turn into a global market place?
No? Neither had we. Until Instagram.
Over 25 Million business profiles now inhabit Instagram. Which means that while you can still have your personal account for happy snaps and memories, you can also market your products and services on your business Instagram account better than ever.
With over 1 billion active monthly users scrolling Instagram daily, knowing how to market your brand and services is more important than ever, and with Plann in your hands, you have everything you need to master the art of Instagram marketing.
Not only can you upload bulk content into one place using Plann’s custom media collections, (which makes for arranging your Instagram grid an absolute breeze) but you can also get really specific with who your posts reach once you post them by using Plann’s custom hashtag sets feature in both your posts and stories alike.
Custom hashtag sets are a breeze using Plann.
- Simply head to the # icon in your toolbar menu and once the hashtag screen opens up, click Create Set.
- Give your hashtag set a name so that you can easily identify it each time you want to use that particular hashtag set.
- Enter the word or words you wish to create as a hashtag. You will then see that appear as a hashtag in the menu below with a number beside
it. These numbers are indicative of that hashtags reach and are colour coded for your convenience. Orange has the largest reach and light blue has the smallest. The higher the number, the broader audience your post will reach and vice versa. Keep in mind that a smaller reach will help you to have a chance at being top of the list for the hashtags in your set, so test and measure, mix it up and do what works.
- Add anywhere from 1 to 30 hashtags per set and click Save. Remember, the more you include, the more chances your post has of being seen.
- You can create as many hashtag sets as you like to target specific audiences and come back to use them again and again.
- Once you have posted your image to your Instagram feed, head back into your Plann app and into the hashtag manager. Copy your hashtag set, then head back to Instagram and pop your set in as your first comment.
Here’s a handy video to show you how.
Using Plann’s hashtag feature is just the start. Have fun with it. And be sure to keep an eye on your analytics on your Plann app aswell. See you really do have it all in the palm of your hand, where your photo albums used to be!
AUTHOR > Allison Pinock
Ally is the resident blogging and content legend at Plann.
Before joining Plann, Ally spent the best part of her career in front of and behind the camera as a TV presenter & Actress on heaps of Aussie TV shows (that’s where you’ve seen her).
She has a degree in design and psychology and loves to talk to strangers. Online. In blogs. From the comfort of her living room…In her own time Ally can be seen taking photos of nature or being mobbed by native Australian birds.
To hang out, head to @awa_powa