Even More Instagram Content Ideas

We’re never short of content ideas here at Plann and sometimes they’re pretty good. These ones aren’t that great, but you should definitely read them.


The thing about social media is that it keeps going. It’s like going to gym – unrewarding and the gains stop if you don’t keep it up. Luckily, I’ve got some ideas that aren’t too bad – for social media, not the gym. Also you should totally go to the gym because it’s good for your mental health and self-esteem. And muscles.

Strangely Specific Empowerment Post


‘I don’t know who needs to hear this…’ posts crack me up.

Examples include:

I don’t know who needs to hear this but you already have 5 blank notebooks at home.

I don’t know who needs to hear this but cancel that free trial.

I don’t know who needs to hear this but you don’t need to buy anything from Target today.

Wonderful. These things make me happy because once I read them I like to picture someone in that exact circumstance opening their social media and being like, “whaaaaaaat!”

And then probably doing the thing anyway. I’ve got so many notebooks.

Pets That You’d Like


Anaconda! Madagascar hissing cockroach! Actually, now that I’ve started this I realise that it isn’t a good idea. Don’t do this.

Your Nana Doing Young People Things

Awwww….look at Granny on the skateboard! There’s Pop on a BMX! I feel so much more confident about my mortality and look forward to defying normal conventions as I enter my golden years.

June 2021 Content Calendar Plann
June 2021 Content Calendar Plann

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The Honest Post


It’s the anti-empowerment post! You know those wonderful people who say they wake up at 5 am and are full of energy like that’s a thing that can physically happen. When I wake up I spend 15 minutes trying to open my eyes and then 15 more chugging coffee and pulling on clothes so that I’m not late – you know: normal human behaviour.

Post a picture of you working surrounded by Red Bull and empty sugar packets. Or lifting unusually light weights at the gym, covered in sweat and with that weird strainy face on. Or shaving your legs up to the knee. Or passed out on the floor of a bar surrounded by police.

Maybe not that last one.

Bright Colours

If all else fails, just find something eye-catching and post it. Worked for the Fyre Festival, which was – as I remember it was a triumph all round.

Flat lays!


Good old flat lays. Grab a non-curved surface and some items and you’re good to go.


Things your cat brought in from outside

Items found under the couch

Clothes you don’t like any more

Different coloured lawn clippings



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