Social Media Campaign Ideas
So, you’ve decided to get all fancy with your social media and create a campaign that engages at every level.
But where should you start?
This blog is all about the various tactics involved in creating a social media campaign and how you may want to bring them all together.
So what are you waiting for grab your kiki k stationery and a large cup of coffee and let’s dive!
Think About All Your Platforms
A good campaign brings all your marketing efforts together. Facebook, Twitter, Snapchat, your website, any paid advertising…
Man, that’s a big list!
When thinking about how your platforms may work together, play close attention to your calls to action, how you ask your audience to engage with you or purchase and what messaging you use. It might be a good idea to create a marketing calendar (our desktop planning tool is hugely popular for Instagram campaigns) or check out CoSchedule or Monday.com. You can even make your own using excellent or Google Sheets – Hubspot has a good template for this. Or, if you’re more of a visual person, check out Milanote! It’s an easy-to-use tool to organize your ideas and projects into visual boards.
With a content calendar, you are able to get an immediate view of your campaign and make any changes intentionally.
The Journey from Awareness to Purchase
How does your customer go from becoming aware of you through topline marketing such as your social media platforms, through to purchasing or engaging your business? Is it a simple and easy to understand process, or are you relying on several things falling perfectly into place?
The easiest way to work this out is to try and purchase something off yourself.
Honestly – was it easy? Make a list of all the reasons you’d stop or choose not to take the first step. Now, remove all the roadblocks and test the results.
Opportunities to Take Actions
Calls to action are pretty important. Without them, you’ve just got a bunch of cool stuff that doesn’t lead to any, you know, money being made.
Do you drive traffic to your website or online store, or sell stuff directly off the social media platform? Experiment with loads of CTA’s (this can be documented on your content calendar) and see what works.
The final campaign will include your content, calls to action and targeted products. Remember to take your buyer personas into account and measure everything, so that you can duplicate what works and eliminate what doesn’t.