Using Plann To Grow A Successful Ecommerce Brand On Social Media With Lauren Dunne Of Billie & Byron

A former magazine journalist turned designer, Lauren Dunne founded Billie & Byron while on maternity leave with her son. She couldn’t find her dream selection of boho-luxe-inspired baby fashion and accessories, so she took matters into her own hands to create an online destination for parents with a similar taste and aesthetic.

Reaching Customers On Social Media

Lauren saw a gap in the market and used this to build an Ecommerce store stocking a curated selection of unisex babywear, gifts and accessories in earthy hues, using natural fibres and harnessing quality materials.

As a new mum herself, Lauren knew that social media is “one of the key ways [new mums and mums-to-be] find a connection as they enter motherhood, which can otherwise be a really isolating time”.

With these insights up her sleeve, Lauren prioritized social media as the primary marketing channel for her Ecommerce brand, Billie & Byron.

Driving Traffic And Boosting Sales

After building an engaged, like-minded community of mums and new parents, Lauren knew she had to find practical ways to use social media as a revenue-generating tool.

That’s where product tagging through Plann came into play. Being able to tag her products while scheduling her content within Plann has saved her team significant time and made it simple to make Billie & Byron’s content shoppable.
“We operate on a small-scale, so we don’t have a dedicated social media team. This means we can’t spend a huge amount of time planning and executing our social media strategy, so we have to maximize the features available to us.”

Saving Time On Content Creation

As a growing Ecommerce brand, time is money for Billie & Byron. That’s why Lauren has loved Plann’s strategic planning tools that allowed her to map out a month’s worth of content effortlessly. Plus, saying goodbye to manual posting has freed up hours of time that Lauren can redirect back into building her business.

Lauren’s top social media learnings:

• Share value first

  My top tip for building engagement and loyal followers is to focus less on selling products in your social media posts and instead concentrate on giving value to your audience with helpful and instructional content, how-tos, and a dash of humor thrown in (if that’s in line with your brand).

• Focus on inspiration, not the ‘hard sell’

  For us, aspirational lifestyle photography along with strategic hashtags and consistent product tagging tends to do most of the selling, as opposed to being super pushy in our caption copy.