Case Study – Arts + Creative

How Plann Helped Rhonda Hearn Grow Her Consulting Business and Close 90.48% Of New Clients

Rhonda Hearn is the brilliant mind behind Bowman Hearn Consulting Group, working with service-based businesses to optimize their systems and create a seamless client experience. By combining her system wizardry with the power of Plann’s strategic social media planning tools, Rhonda has achieved remarkable success, achieving an astounding 10x business growth.

Attracting Clients On Social Media

Plann helps me be consistent, plan, and schedule my posts – which helped my engagement and new client inquiries grow!


Rhonda Evans


By embracing a consistent approach to social media and leveraging Plann’s scheduling tools, Rhonda witnessed a staggering surge in engagement and leads.

Instagram has emerged as the primary source of her leads, propelling her close rate from 40% in 2019 to an impressive 90.48% in 2020. She has even skyrocketed her revenue from $10k annual revenue to hit $10k+ months consistently.

With Plann by her side, Rhonda is ready to take her business to the next level. She plans to expand her team, engage with more one-on-one clients, and conduct workshops to support those who may not be immediately prepared for her direct services.

Designing An Efficient Content Strategy

Plann allows me to really map out the strategy from month to month.


Rhonda Evans


Rhonda finds joy in mapping out her monthly plan, ensuring every post aligns with her overarching goals. One of Rondha’s favorite Plann features? Plann’s Strategic Planning tool.

The inclusion of strategies and hashtags in Plann has revolutionized her posting process, relieving her of the burden of memorizing an extensive list of 30 hashtags for each post.

User interface titled "Content Prompts" with a search bar for "Coaching" and buttons labeled "Client Transformation," "Sell Service," and "Brand Backstory," useful for a social media scheduler | plannthat.com

Tapping Into Plann’s Features

You don’t need to be a tech person to understand how to use Plann.


Rhonda Evans


Plann’s intuitive design and user-friendly interface have made it a go-to tool for growing Rhonda’s business. Plus, it’s perfect for planning content on both mobile and desktop.

Rhonda says her love for Plann’s simplicity is a testament to its ability to empower users, regardless of their tech skills or level of experience on social media.

Social media scheduler dashboard displaying a calendar with scheduled posts and a mobile preview of an Instagram profile, showcasing various posts and engagement metrics | plannthat.com

Rhonda’s Top Tips For Brands On Instagram:

  • Think less about your follower count:

    “When I think about the best way to use Instagram and Plann,  it’s more than gaining new clients. It’s also about my responsibility as a business owner to serve my audience.”

  • Serve your audience:

    “You need to start by posting valuable content. For me, that’s posting content that will truly help the next person move forward in their own business.”

  • Repurpose your content:

    “For instance, if you’re doing Live on Facebook, take it and upload it on Instagram, so that you and gain an entire set of new eyes on your content and grow your community.”



Bowman Hearn Consulting


  • Arts + Creative

“So much information packed into a small amount of time”
As an artist, I always knew TikTok was an important platform for me to be on to connect with potential clients. I left this course feeling so confident and excited to create and grow!
Arden Interiors
Jenn Evans

Getting Started with TikTok

Up your TikTok Strategy with
Greta Rose
Greta Rose
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