Case Study – Arts + Creative
Case Study – Arts + Creative
My Instagram platform has given me a space to develop my own personal style and connect with other artists and designers all over
A graphic designer by day and multiplatform artist by night, Lauren Salgado knows what it takes to build an engaged community of 14k fellow artists, designers and creatives on social media. The secret to her success? Having the right support by her side to help Lauren strategize, plan and edit her content effortlessly.
If you told me seven years ago, when I first started posting my artwork, that I’d have a following of over 14k people, I wouldn’t have believed you.
Lauren’s main goal on social media was to showcase her creations and talents, bringing together like-minded creatives who share a passion for graphic design and art.
Hoping to inspire fellow creatives, Lauren turned to Instagram and, with the help of Plann, has been able to attract thousands of followers to her page.
I’ve been posting my work consistently for quite a few years now… My hope is that I inspire others to make things that make them happy, or at least gain a smile when they see what I’m posting.
Instagram has helped me create an audience I didn’t know existed, and a support system that keeps me motivated to keep making new things.
As a creative, Lauren is always looking for new ideas to inspire her next creations. By building an engaged community on Instagram, she has been able to make friends, build new connections and even learn new skills from other artists.
I’m infinitely surprised at the number of people who just follow me for my work, and my creative endeavours, and who don’t mind that I dip my hands into a variety of mediums and projects.
“I love being able to just drag and drop images around. It’s probably one of the most simple functions of the app, but the ability for me to visually see how two images work next to one another is key.
By harnessing Plann’s visual feed planner, Lauren has been able to transform the look and feel of her Instagram grid. Not only is she able to match the colors and composition of each post, but she’s able to ensure her work stands out to new audiences on social media.
Being able to drag, drop and reconfigure the order of her upcoming posts means she can proactively curate an aesthetic feed that works together cohesively.
Plus, Plann’s photo editing tools mean Lauren can tweak and optimize her visual content (all without having to leave her Plann workspace).
“I feel like some brands also need to consider composition. Especially when they’ve got the same product images over and over, how can you switch up the angle or the environment to keep your brand looking dynamic?”
“Consider switching up your filters as well! I find that moving with the seasons is actually really helpful as a guide for staying relevant and fresh.”
Whether you are building your business from scratch, or are looking to create a bigger impact on socials, hear from successful Plann’rs in your industry who have “been there, done that” – and share how you can do it too.
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