Can you remember a time before social media?
It’s crazy to think how quickly MySpace steamrolled in Facebook and here we are, almost 20 years later, with a scrolling addiction, a gazillion social media apps, and the potential to earn thousands of dollars from a single post.
There’s no denying (or escaping) social media is a powerful business tool. With little to no budget, you can grow an audience, build a business, and turn your crazy idea into a multi-million dollar company.
Still on the fence about whether social media is worth all the time and effort when it comes to growing your business? These latest social media stats will remind you why it’s such a powerful brand-building too.,
The Latest Social Media Stats 2021
Social Media Usage Statistics in 2021
• There are 3.6 billion active social media users, and that number is projected to increase to 4.41 billion by 2025. (Statista 2020)
• Internet users spend 2 hours and 25 minutes on social media every day. (Statista 2020)
• The most popular social media networks are Facebook, YouTube, Instagram, and TikTok. (Statista 2021)
• 84% of US adults between 18 and 29 and 80% of US adults between 30 and 49 are active on social media. (Pew Research 2020)
• 91% of social media users access the platforms via mobile devices. (Lyfe Marketing 2019)
• 98% of people use at least four social media platforms every day (GoodFirms 2019)
• 30% of users have interactions with AR on social media every month (eMarketer 2020)
Facebook Statistics in 2021
• Facebook has 2.89 billion monthly active users. (Statista 2021)
• The median engagement rate for a Facebook Post is 0.08% (RivalIQ 2021)
• There are 10 million active Facebook advertisers. (Statista 2020)
• 44% of content posted by brands on Facebook are link posts. (Statista 2020)
• The optimal video length for maximum engagement on Facebook is 2-5 minutes. (Social Pilot 2021)
• 52% of US adults use Facebook as a news source. (Forbes 2019)
• 98% of Facebook users access the platform with any kind of mobile phone. (Statista 2021)
• 88% of Facebook users use the app to keep in touch with friends and family. Followed by entertainment (33%) and news (23%) (Statista 2019)
• India is Facebook’s largest audience base with 340 million users. (Statista 2021)
• The largest age group and gender using Facebook are men between the ages of 25 to 34. (Statista 2021)
Instagram Statistics in 2021
• Instagram has one billion monthly active users. (Statista 2021)
• The largest demographic using Instagram are men and women between the ages of 25 to 34. (Statista 2021)
• The median engagement rate for an Instagram post is 0.98% (RivalIQ 2021)
• Five hundred million users use Instagram Stories every single day. (Statista 2019)
• India has the largest audience size with 180 million active Instagram users, followed by the USA, Brazil, Indonesia, and Russia. (Statista 2021)
• 77% of people use Instagram to look at photos, 51% watch videos, and 45% share content. (eMarketer 2019)
• hundred million users visit at least one business profile daily. (Instagram)
• 83% of people use Instagram to discover new products. (Instagram 2019)
• One hundred thirty million accounts tap on shopping posts every month. (Instagram 2019)
• 50% of accounts use the Explore tab every month. (Instagram)
• Instagram users spend at least 30 minutes on the app daily. (eMarketer 2020)
• 1/3 of the most-viewed Instagram Stories come from businesses, and 1/5 Instagram Stories get a direct message from its viewers. (Instagram)
Twitter Statistics in 2021
• Twitter has 187 million monetizable daily active users. (Twitter 2020)
• The average engagement rate on Twitter is 0.045% (RivalIQ 2021)
• 71% of US Twitter users access the platform for news. (Pew Research 2018)
• 10% of the most active Twitter users are responsible for 80% of all US tweets. (Pew Research 2019)
• The 10% that post the most are women, and their tweets focus on politics. (Pew Research 2019)
• 47% of Twitter users prefer culturally relevant brands. (Magna)
• Tweets posted between 12 pm and 10 pm get more engagement. (Twitter 2019)
• Tweets with a GIF get 55% more engagement. (Twitter 2019)
• Promoted Tweets with video save more than 50% on cost-per-engagement. (Twitter 2019)
• 6,000 tweets are sent every second. (Dsayce 2020)
Pinterest Statistics 2021
• There are 478 million active monthly Pinterest users. (Pinterest 2021)
• 60% of Pinterest users are women. (Pinterest)
• 45% of US users with a household income over $100K are on Pinterest. (Pinterest)
• One billion videos are watched on Pinterest daily. (Pinterest)
• 70% of users show shopping intent on products tagged in scene images than standalone product pins. (Pinterest)
• Pins that show someone using the product are 67% more likely to drive offline sales life. (Pinterest)
LinkedIn Statistics in 2021
• LinkedIn has 722 million users in 200 countries and territories. (LinkedIn)
• 96% of B2B marketers use LinkedIn for organic content distribution. (Content Marketing Institute 2020)
• 76% of LinkedIn’s users are outside of the US. (LinkedIn)
• Two hundred ten million job applications are submitted every month, and 40 million people use LinkedIn to search for jobs weekly. (LinkedIn)
• Four people are hired every minute on LinkedIn. (LinkedIn)
• 80% of all B2B leads generated via social media come from LinkedIn. (Lead Generation Institute)
• 4 out of 5 LinkedIn members drive business decisions, and LinkedIn’s audience has 2x the buying power of the average web audience. (LinkedIn)
TikTok Statistics 2021
• TikTok has been downloaded over 2.6 billion times. (Wall Room Media 2021)
• Tiktok has over one billion monthly users. (Wall Room Media 2021)
• 29% of US teens prefer TikTok to other social media platforms. (Statista 2020)
• 38% of TikTok users are 18-24 years old. (Influencer Marketing Hub 2020)
• TikTok is the most downloaded app on the Apple App Store, with 33 million downloads in a single quarter. (Sensor Tower 2019)
• TikTok users spend on average 52 minutes on the app every single day. (Business of Apps 2019)
• More than one billion videos are watched on TikTok every day. (Influencer Marketing Hub 2019)
YouTube Statistics in 2021
• Over two billion people log on to YouTube every month, and every day people watch over a billion hours of video. (YouTube)
• The average viewer retention rate on YouTube is 50%. (Uhuru Network)
• Youtube is the most visited website in the world, with 8.5 billion monthly site visitors. (Broadband Search 2020)
Social Media Advertising Stats
• The average CPM cost on social media is $4.33. (Statista 2020)
• The average click-through-rate for social media ads is 1.3%. (Statista 2020)
• 83% of B2B marketers use social media advertising. (Content Marketing Institute 2020)
• Social media ad spend increased by 27% in 2020. (Socialbakers 2020)
• Influencer marketing has an average ROI of $5.78 per dollar spent. (Influencer Marketing Hub 2020)
Social Media Buying Habits Statistics
• 49% of users depend on influencer recommendations to help make a purchasing decision. (Fourcommunications 2018)
• 71% of consumers who had a positive experience with a brand on social media will recommend the business to their friends and family. (Lyfe Marketing 2018)
• 54% of social media users use the platforms to research products and services. (GlobalWebIndex 2018)
• 49% of social media users will unfollow a brand due to poor customer service. (Fast Company 2020)
• 76% of US users purchased a product after seeing a brand’s social media post. (Curalate)
• 39% of social media users are unlikely to become emotionally attached to a brand unless they interact on social media platforms. (Edelman 2018)
Turn Your Followers into a Thriving Community
Sign up for a free Plann account today, and start putting your social media strategy to work. Schedule your content for Instagram, Facebook, LinkedIn and even Reels weeks, or months in advance and keep your hashtag research in one, easy-to-access spot.
