How to Effectively Tell Stories on LinkedIn to Build Your Brand and Engage Your Audience

Ready to increase your engagement on LinkedIn? Discover how to tap into the possibilities of LinkedIn Stories.

Telling stories on LinkedIn makes it possible to maximize your impact like never before.

Personal stories for your LinkedIn can provide an easy way to connect and engage directly with your target audience, share your message and broadcast your voice.

How can you make this LinkedIn posting format work for you? Let’s find out!


The Best Content Approaches on LinkedIn Stories

You can tell a lot of different stories on LinkedIn, from personal achievements, memories and success in the workplace, to name a few. What works best will depend on your industry and the audience you want to reach.

Behind-the-scene glimpses are a great addition to any LinkedIn strategy. These raw, candid pieces of content can help to capture the experience of making your brand a reality. This helps to promote a sense of community and can even drive more engagement.

Similarly, day-in-the-life posts offer an easy way to share personal stories that put a face to your content. You can show users what it’s like to run your business, inspiring connection.

Stories provide an effective middle ground while increasing engagement across your account.

Tips for Creating Effective LinkedIn Stories

If you want to make the most of LinkedIn’s stories format, here are a few simple tips to keep in mind.

1. Use eye-catching graphics

Visual content matters!

Across almost all social media platforms, eye-catching images are the key to capturing an audience’s attention and invoking a response.

When creating content for stories, choose images that embody your brand, and stay consistent with your look and style.

By adding branded elements to your LinkedIn stories, you’ll instantly boost the professionalism of your content. Not only will this help increase brand recognition but you’ll be well on your way to building a strong network for your business or personal brand.

2. Keep text short and sweet

Next, keep your text short and sweet. Sometimes, simple is best.

While text information is important for context and SEO, too much written detail can overwhelm target audience. By trimming text down, you can focus on what matters most.

Incorporate clear keywords in your text posts, and make sure you’re always delivering valuable content that supports your overall brand mission.

With strong writing skills and a strategic approach, you can use stories to drive a major boost in LinkedIn engagement and even increase your lead generation through the platform, too.

3. Prioritize LinkedIn Engagement

Growing your social media presence and building your brand begins with engagement.

You can increase engagement when you make it the heart of your strategy and put in the work to develop a business plan driven by relationships.

On LinkedIn, your business page is your home base. You can use it to host the people you want to understand and learn to love your brand.

Start conversations, and provide a community space where your audience feels included. Give people more reasons to engage on LinkedIn and watch your LinkedIn stories, and reward LinkedIn engagement with more content and collaboration.

Best Practices for Posting LinkedIn Stories

When posting story content on LinkedIn stories, don’t forget best practices! These can help you ensure the best possible outcome for your ongoing growth strategy.


You don’t have to share stories every day. But you could. Generally speaking, it’s a good idea to stay as active as possible without flooding the newsfeed. Ideally, share between one and five story posts per day. This will give your audience something to engage with while leaving users wanting more.


Your insights exist for a reason! Don’t be afraid to rely on engagement metrics and stats to inform your next post. Turn to analytics for clarity on what works best for your brand. Then turn what you learn into action!


Last but not least, we can’t forget engagement. So often, earning engagement relies on offering it first. Instead of waiting for your audience to find you, go out and search for them. Connect with people in your industry. Comment and communicate on other people’s posts. Demonstrate the engagement you want to see for your own account going forward.

LinkedIn Stories and your Social Strategy

LinkedIn should never have to work alone. It should be part of your overarching social media strategy!

Share stories in conjunction with the the other content you post to other social networking sites, or consider repurposing high-performing content. Don’t give up on trying out as many tools and features as you can manage.

Create stories that offer more detail or background information in support of your LinkedIn feed posts.

Use LinkedIn messages to cold call ideal clients and tell them about your latest story (or LinkedIn post).

Make your LinkedIn content clear and communicative, representing your brand values and the goals you have in place.

9 growth strategies to skyrocket your Instagram
Out-of-the-box strategies guide

9 growth strategies to skyrocket your Instagram


Plann for LinkedIn

Gone are the days of overlooking engagement on LinkedIn! It’s time to start Plann’ing for success and experimenting with story content.

Keen to take your LinkedIn presence to the next level? Plann now offers tools to support LinkedIn scheduling and metric tracking. Get started! Sign up for a 7-day free trial now.