Instagram Threads – The Snapchat Killer

Unconfirmed reports say that Instagram will be releasing a new messaging app that is designed to compete with Snapchat. Here’s what we know so far.

Instagram has refused to confirm rumours that a new messaging app called ‘Threads’ is in the works. The Verge has reported that the app is being developed as a joint effort between Instagram and the Facebook Messenger team. This is likely part of the increased cooperation which is now reportedly the new norm at Facebook/Instagram.

So what will it do? Well, it’s not a clunky external app and it appears to be part of the existing Instagram ecosystem, except you’ll be sharing everything with whatever friends you select.

  • Where you are
  • What you’re doing
  • How fast you’re going (seriously)
  • Battery life…for some reason
  • Images (duh)

Like a person to person sharing tool.

You know. Snapchat.

With Instagram being Facebook’s new cash cow, this approach makes perfect sense. Nobody cared a few years ago when Snapchat was gobbling up poor teenager.

But then little scallywags went and got jobs and now their clicks are worth advertising dollars.

The Speedy Instagram Cheat Sheet

Ready to plan a week’s worth of posts in just 20 minutes?

Instagram’s issue has always been overcoming Snapchat’s ‘cool factor,’ but a tool like this has the potential to keep users on Instagram and bring some back, not because it’s cooler but because it’s better and easier.

Choose your friends and what you want to share and start sharing.

Now let’s all cross our fingers and toes that this is a real thing.


Latest Blogs

Instagram Tips

Social Media Strategy

8 Instagram Interaction Post Ideas to Boost Your Engagement Rates

Discover how to boost your engagement rate with these 8 Instagram post ideas to inspire interactions.

Content Creation


Trending TikTok and Reels Sounds To Use This Week

Check out the sounds that have been growing in popularity this week across Instagram Reels and TikTok!

Instagram Tips

Social Media Strategy

How to Manage Instagram Comments (Delete, Pin, Polls and More!)

Ready to manage your Instagram comments like a pro? Discover our top tips and tricks for deleting, pinning comments, adding polls and more!

“So much information packed into a small amount of time”
As an artist, I always knew TikTok was an important platform for me to be on to connect with potential clients. I left this course feeling so confident and excited to create and grow!
Arden Interiors
Jenn Evans

Getting Started with TikTok

Up your TikTok Strategy with
Greta Rose
Greta Rose
IT’S HERE!   |   Schedule Your YouTube Shorts With Plann!