Should You Put Instagram Hashtags In The First Comment?

Where should you be putting your hashtags?

Scrolling by some of your favorite Instagram feeds and noticed a trend of users putting a group of hashtags in the first comment, instead of in their image caption?

Feel like you’ve missed some secret trick and overwhelmed?

We’ve got the lowdown on why some people put hashtags in the first comment on Instagram. Read on to discover if you should too.

should you put your instagram hashtags in the first comment?

What do we mean when we say ‘hashtags in the first comment?’

Here’s a great example we spotted from @empiredsgnevent in a recent post.

Notice how she puts her hashtags underneath in a comment, instead of the post itself?

hashtags in the first comment

Why are Instagram users putting Instagram hashtags in the first caption?

Because it looks pretty.

It’s that easy. Really!

By putting hashtags in your first comment it keeps the image caption clean and clear and allows the first caption full of hashtags to disappear after a few comments on your image.

Even though you’re allowed to use up to 30 hashtags per post, some users feel uncomfortable having them all on display, and some even like to delete them after a few days when their work is no longer trending in that hashtag.


What’s the downside of putting your hashtags in the first comment?

So, you might be wondering “why shouldn’t I be putting my hashtags in the first comment?” Well, there are a couple of downsides you need to know about. Firstly, it makes it harder to schedule your content ahead, as you’ll have to manually post your comment. On the flipside, if you include the hashtags in your caption, you’ll be able to schedule ahead on Plann. If your followers are particularly enthusiastic, there’s also the chance that they’ll beat you to it and leave the comment before you get a chance to do yours! If that happens, Instagram may not register your hashtags.


Ultimate Hashtags Cheat Sheet

Discover the best hashtags and number to use for maximum visibility.


If I choose to do it, is there anything I should know?

Your image starts working in the Instagram algorithm as soon as you post it, so you want your hashtags to be posted as fast as possible

Tip: Adds a few rows of stars to your posts so the hashtags are only shown if someone hits ‘show more’.

hashtags in the first comment



Where should I put my hashtags on Instagram?

At the end of the day, it’s your feed and your choice. Plann, our social media planner and scheduler gives you a whole specially designed space to save your most commonly used hashtags as sets.

We’ve made this great space so you can save 30 hashtags per ‘set’. So, you can customise however you need in order to run your accounts.

We have no limit on how many sets you can create – so go nuts with your experiments!

Do you post your hashtags in the first comment, or leave them in the image caption?

Let us know below!


Latest Blogs

Content Creation

Social Media Strategy

5 Catchy Short-Form Video Ideas to Get More Sales

Skyrocket your sales with these 5 catchy video marketing ideas.

Content Planner

Grow Your Brand

Social Media Strategy

Your March 2024 Content Planner

Fast-track your content creation with done-for-you captions, post ideas and customizable templates so you’ll never be left scratching your head about what to post.

Content Creation


Trending TikTok and Reels Sounds To Use This Week

Check out the sounds that have been growing in popularity this week across Instagram Reels and TikTok!

“So much information packed into a small amount of time”
As an artist, I always knew TikTok was an important platform for me to be on to connect with potential clients. I left this course feeling so confident and excited to create and grow!
Arden Interiors
Jenn Evans

Getting Started with TikTok

Up your TikTok Strategy with
Greta Rose
Greta Rose