How To Use IGTV Like A Pro

Instagram has finally revealed their long-form video content hub, IGTV. So here at Plann HQ we had a play around with how to use IGTV – and we think it’s pretty darn awesome!

5 minutes read

Instagram has finally revealed their long-form video content hub, IGTV, and we’re pretty surprised that the news hasn’t quite managed to break the internet yet. So here at Plann HQ, we had a play around with how to use IGTV – and we think it’s a game changer!

If you are interested in how to use IGTV to grow your business or blog, we are here to give you the goods.

IGTV has a lot of benefits for both new and experienced Instagram users. We are just about ready to pee ourselves with excitement with all of the opportunities that IGTV presents.

 How to Use IGTV


IGTV is a new video hub for Instagram creators where videos up to 10 minutes in length can be uploaded and shared with a customised thumbnail, title and video description.


 How to Use IGTV


Videos shared on Instagram TV need to be vertical (like Instagram Stories) and can be any type of video. From a painstakingly edited video –  all the way to an Instagram Live video that you’ve saved to your camera roll.


Feeling like you’re getting your knickers in a twist trying to figure out how to use IGTV? Let us be your guide!

Instagram TV is the perfect place to share long-form video content that is unique, fun, and interesting to your existing Instagram audience.

REMEMBER: Your current Instagram followers will automatically have access to your IGTV videos. (As long as they have downloaded the IGTV app and/or have updated their Instagram app).

As with any new Instagram feature, you need to consider how this can help you to achieve your business or growth goals.

Here are some ideas on how to use IGTV to get you started:

* Tutorials

* Unboxings

* Product Demos

* Team Introductions

* Office Tours

* Educational Videos

* Behind-The-Scenes

* Events/Launch Parties

REMEMBER: Before you can start uploading videos to IGTV, you need to create your own channel. This channel is an extension of your existing Instagram account. When people start to follow it, they will automatically start following your Instagram feed + stories content too.


The Ultimate Strategy Guide
The Ultimate Strategy Guide

How to reverse engineer your way social media success


A great tip that we have to help you create the best possible vertical videos is to #treatyoself to a phone stand or tripod.  This will save your sanity when you’re trying to get the perfect videos without having your phone shake about, or worse – drop on the floor!



Something that we first discovered about IGTV that we think is a bit wacky is that only the first two sentences of your Instagram bio description will be shown on your IGTV ‘channel’.

 How to Use IGTV

This means that if you want to convince new people to follow you on IGTV (and at the same time, follow you on Instagram) you need to make sure that the first two sentences of your Instagram bio description are as eye-catching as a rainbow-colored unicorn.

Another thing you may want to take a squizz at is your Instagram ‘name’ – you know, the bolded section of your Instagram bio that sits just underneath your profile picture. Often people repeat their Instagram username in there. BUT with the new Instagram TV app, you can’t search for video types like ‘Instagram Marketing’ or ‘Makeup Tutorials’. So, instead, when searching for content creators, you need to find them based on their Instagram username or ‘name’.
 How to Use IGTV

As you can see from the above image, we’ve searched for ‘Instagram’ and the accounts that mention ‘Instagram’ in their name section show up at the top.

If you have a specific type of content that you want to be known for creating, now is that time to update your Instagram ‘name’.


Now it’s time to get a wriggle on and download the IGTV app. Don’t forget to search for ‘plannthat’ and start following our channel. We’ll be experimenting with our content to see what works best because you know what? It’s all about learning and having a good time!

And of course, we’ll give you more inspiration for how to use IGTV in our videos too.

Make sure to follow @plannthat on Instagram. Come back to this blog to stay up to date with the latest Instagram news and juicy Instagram marketing tips to help you to get the best results out of your ‘gramming.



Latest Blogs

Social Media Strategy

The Best TikTok Hashtags You Can Use To Boost Your Content

Looking to boost your content’s visibility with TikTok hashtags? Discover the best hashtags for TikTok and where to find them.

Instagram Tips

Social Media Strategy

How to Make Money on Instagram

Wondering how you can use the power of Instagram monetization to earn an extra income while growing your account? Here’s how to start earning money on Instagram right now!

Social Media Strategy

How to Measure Social Media Analytics for Crafting The Perfect Content Strategy

Ready to craft the perfect content strategy? Here’s how to measure social media analytics and elevate your social media content.

“So much information packed into a small amount of time”
As an artist, I always knew TikTok was an important platform for me to be on to connect with potential clients. I left this course feeling so confident and excited to create and grow!
Arden Interiors
Jenn Evans

Getting Started with TikTok

Up your TikTok Strategy with
Greta Rose
Greta Rose
IT’S HERE!   |   Schedule Your YouTube Shorts With Plann!