How Long Can Videos Be On Instagram?

Feeling frustrated with Instagram’s video length restrictions? Here are the exact time limits you need to know and a few hacks for getting around them.

Lauren Melnick
9 minutes read

Have you had it up to here trying to upload videos on Instagram?

Are your videos too long or are you getting sick of the app cutting you off while you’re filming a clip for Instagram Stories? Or maybe, you’re just not sure if you can repurpose your TikTok videos across Reels, or if they’re going to be too long?

The struggle is real! Luckily, we’ve got the answers to all your Instagram video problems.

Let’s dive in!


How Long Can Videos Be On Instagram?

How Long Can Videos Be On InstagramIt all depends on the type of content you’re uploading! Here’s the lowdown

‣  Instagram Stories: Stories are limited to 15-seconds each. However, you can record a maximum of 60 seconds at once, and Instagram will break it up into four Stories

‣  Instagram Feed: You can upload a video to your feed that’s as short as 3-seconds with a maximum length of 60 seconds

‣  Instagram Live: Similar to Facebook, you can host a Live for a maximum duration of 60 minutes

‣  Instagram Feed Video Ads: Your video ad needs to meet the length requirements of 3 to 60 seconds

‣  Instagram Story Video Ad: You are restricted to 15-seconds per Story

Read More: How to Use Instagram Lives to Gain More Followers

How Long Can Reels Videos Be On Instagram?

Reels Dimensions

Here’s how long videos can be on Instagram Reels

Nope, the answer isn’t ‘reely, reely long!’ Reels videos actually have quite a short maximum length of 30 seconds. While it’s shorter than the max TikTok video length of 60 seconds, it’s still double the original length of 15 seconds.

How To Make Your Video The Perfect Length For Instagram

There is nothing more frustrating than spending hours filming and editing a video only to have it rejected by Instagram because it’s a couple seconds or minutes too long. If you’re finding yourself struggling with video length, here are a few tips on how to make your video the perfect length:

Problem #1: My Instagram Feed Video is Too Long 

Don’t want to edit out any more footage? Create a video carousel post! Splice up your video into smaller clips and your followers can watch one after the other by swiping through the post. The best part? Video carousels can up be up to 10-minutes along!

Say buh-bye to that 60-second time limit.

Problem #2: My Instagram Video is too Short

No one likes fluff. But sometimes you need a little bit extra to hit the Instagram video length minimum. So how do you increase your video length without sacrificing quality?

You can:

‣  Add more footage (pssst…Plann has an ENTIRE library of stock video footage you can use!).

‣  Slow down a clip or add a loop to increase your video length.

‣  Create an intro or end screen using a video editor like InVideo.

Best Practices for Instagram Feed Videos

‣  Upload your videos in the highest resolution you can. The maximum video file size is 4GB.

‣  Instagram prefers thumbnails with minimal text.

‣  Add captions to your videos to make it easy for people to watch without sound.

‣  Add your call-to-action (CTA) in the middle of your video. Most people won’t take action in the beginning, and a large percentage of users don’t watch a video to the end.


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