Case Study – eCommerce

How Plann Helped Self Cared Grow An Engaged Online Community & Streamline Their Content Creation Workflows

Nathalie Reiter is changing the self-care game by using social media to encourage people to redefine what self-care means to them. She founded Self Cared, on a mission to make mental health tools and services more accessible.
With the support of Plann, Nathalie and her team have been able to fast-track their social media content creation, optimize their workflows and grow an engaged online community.

Working Smarter, Not Harder

We find so much inspiration in all of Plann’s tools. From the calendar for content inspiration to the hashtag generators – being able to organize posts and find inspiration from one source has been a game changer for us.


Nathalie Reiter


With Plann, Nathalie and her team are able to take the stress out of content creation. Whether it’s finding inspiration or editing her team’s posts, managing everything in one centralized workspace has been revolutionary.

Now, the Self Cared team can spend less time manually posting and more time growing a thriving, engaged audience.

Effortlessly Designing Content At Scale

Using Plann’s auto-posting has given me and my team that proper time off!


Nathalie Reiter


Nathalie thinks back to the stress of navigating socials in her brand’s early days. Uncomfortable with asking her team to work at odd hours just to get content out, Nathalie knew there had to be a better way. That’s why she fell in love with Plann’s auto-posting and scheduling features, helping this small business put their content strategy on auto-pilot.

Data-Driven Audience Insights

Social media provides a platform for people to share how they feel. As businesses, we can learn so much from this feedback and use it to continuously improve and evolve.


Nathalie Reiter


Nathalie has harnessed Plann’s Advanced Analytics to gain an in-depth understanding of her audience’s needs and pain points. This has allowed Self Cared to offer personalized customer experiences and has been key to growing its audience and driving self-care product sales.

Nathalie’s Top Tips For Brands On Instagram:

  • Stay consistent across channels:

    “From your brand’s website to packaging, staying consistent ensures your brand is recognizable, and can create a sense of familiarity and comfort.”

  • Create a strong social strategy with brand style guidelines:

    “This way, anyone inside the business can easily contribute to and create on-brand posts and content. Try creating a visual sample grid and set up templates to ensure a consistent aesthetic across the board.”

  • Authenticity is key:

    “Be real and create genuine connections by engaging with users and being authentic and honest as a brand.”



Self Cared


  • eCommerce

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