7 Ways To Level Up Your Black Friday Marketing Strategy

Maximize your success with our guide to levelling up your Black Friday marketing strategies.

Kate Starr
5 minutes read

Whether you like it or not, Black Friday is one of the significant retail events of the year. Take this stat: The National Retail Federation report says that 2021 holiday sales grew to a record $886 billion. This is an increase of 14% since the year prior.

So why not leverage this seasonal event and offer your potential customers a deal they can’t resist?

Ready to smash your sales this year with a killer Black Friday marketing strategy? We’ll run you through seven Black Friday marketing strategy ideas to succeed with your sales this year.



7 Killer Black Friday Marketing Strategies

Looking for the best Black Friday marketing ideas? You’ve come to the right place. Take your Black Friday marketing campaigns to the next level with these must-try tips.

1. Create a Sense of Urgency

Create a Sense of Urgency

To get customers excited about your sale, create a sense of urgency in your marketing copy. Offering a limited time off or flash sale is vital because it helps to catch attention and encourages customers to take action immediately.

Customers will feel obliged to take advantage of your Black Friday discounts if you provide a limited-time discount or exclusive access to sale products.

Our tip? Run a flash Black Friday sale that that compels your audience to take action this shopping season.

2. Sell Directly on Social Media

Undoubtedly, social media plays an important role in Black Friday marketing campaigns. Social media marketing can drive traffic to your online storefront, generate leads, and increase brand awareness.

Remember that clients spend much of their free time scrolling through the newsfeeds of social media platforms like Instagram, TikTok, and Facebook.

So don’t miss out on the opportunity to leverage the power of product tagging on Instagram and Facebook. Draft some ideas for Black Friday promotion and schedule your posts using Plann.

One of the best ways to boost your social media sales is to offer a reward that your target audience desires and encourage them to enter the contest and share it with their friends and followers.

When a friend recommends a brand, you are more likely to trust that brand. So encourage your fans to tag their friends or repost your content on their stories to be eligible for entries.

3. Free Gifts with Purchases

Everyone enjoys gifts, and Black Friday shoppers are no exception. Give a gift with every transaction, or give a free gift when customers spend a particular amount.

People enjoy feeling as if they have been rewarded. Either way, giving your consumers an incentive with their purchase entices them to take action. They also create a sense of goodwill that might encourage customers to return.

Of course, you want to ensure you’re giving your consumers something they’ll appreciate. It’s critical to consider your consumer base while deciding what to provide them.

Make your freebies visible on your site, and as usual, share the news on social media! Gifts are an excellent approach to entice potential consumers to make purchases they would not have made otherwise.

4. Intrigue People with a Sneak Peek

People are super curious, so you can create hype with sneak peeks leading up to Black Friday. You may tease out discounts on your feed by offering a ‘sneak peek’ into your special Black Friday discounts.

Use the countdown timer on Instagram Stories so people visualize how much time there’s left until this special day. This way, you can generate excitement and make your sale something your customers should look forward to.

Social media is an excellent platform for connecting with clients and answering any queries they may have about your Black Friday promotion. So, use your social channels to build anticipation for your upcoming Black Friday campaign.

5. Release a New Product


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A post shared by Girlfriend Collective (@girlfriend)

Releasing a new product right before Black Friday is an excellent way to jumpstart interest in your brand.

Rather than jumping straight to discount codes and offers, its important to find creative Black Friday content ideas that will help you boost sales (without lowering your chance of scoring a profit).

Here are other ways to make your new product even more enticing to Black Friday shoppers:

• Offer early-bird access to your product so they can have it before everybody else

• Offer a free gift when they purchase a new product

• Offer 50% off on other products you sell when they buy a new product

• Offer ‘Buy 1, get 1 free’ deals

• Set up a contest and get people to tag their friends to win entries

6. Offer an Early-Bird Discount

Allow your regular customers to join up for early access to your sales to have first dibs on the products. This achieves multiple things:

• It creates a sense of urgency in customers to acquire the “greatest” sales items before they become accessible to the general public and stock runs out.

• It makes the purchasing experience appear exclusive and unique.

7. Offer a Unique Sale

Who doesn’t love getting their desired products without paying full price for them? “Buy 2, get 1 free” or “Refer your friend and get 50% off on your next purchase” deals are excellent ways to bring joy to your customers and nail your sales simultaneously.

You may even send tailored email marketing campaigns to your potential consumers about the deals and discounts. Make sure to write an eye-catching subject line to touch directly with their emotions and establish a strong connection with them.

All you need to do is design an enticing incentive system with an expiration date to create a feeling of urgency in your customers, encouraging them to make a purchase.

Ready to Nail Your Sales This Black Friday?

The Black Friday sales season is a once-a-year opportunity to increase your annual ROI. You could even accumulate loyal customers who would contribute to your ROI all year round.

Now that you know the seven killer strategies that can boost your Black Friday or Cyber Monday sales, it’s time to start implementing them. Adopt as many Black Friday marketing ideas from the list relevant to your business to ensure the best revenue this Black Friday season.

Need a hand getting your Black Friday deals content sorted? Sign up for a 7-day free trial of Plann Pro and get your marketing campaign planned and scheduled ahead of time.


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