Some Instagram grids just have that…thing!
Grab out a notepad and pen (maybe a cheeky beverage) and let’s work out exactly how amazingly aesthetic your gram can be!
It’s hard to describe but somehow those pictures – which aren’t any better than any other images – somehow come together in a way that’s just beautiful.
Like this one >
Or this one >
The reason?? The ’grammer has taken the time to create a stunning aesthetic.
1. How? Let’s get down to brass tacks.
Define your aesthetic theme
2. It’s tricky to stick to an aesthetic if you don’t know what it is.
So what will your aesthetic be?
Light, bright and fun?
Dark, moody and raw?
As you can imagine, having a well defined aesthetic theme will help you find and select images. Whether it’s a staged shot or a stock image, you’ll know whether it’s ‘you’ or not.
3. Pick a Common Thread
Now that you’ve got a theme, it’s time to think about consistency. A cool way to do this is to pick a common thread that brings every image in your grid together. Maybe a splash of red, or an actual object; it’s something that appears in every image and drags your audiences eye along each of the images.
Like this one that uses terracotta
Or this one that shows…Allllllll the pink!
4. Choose a Filter
Have you ever seen an over-filtered grid? You know the one – it light, then dark, then hazy and burry and green and blue….
We reckon the best grids are the ones that have just a few filters that maintain the look and feel of the images. Of course, this will relate back to your theme and how you want to make your audience feel when they see your images. As with eyeshadow – less is more.
5. Plan! (Plann)
Awesome grids don’t just appear out of thin air – they are planned in advance and then images are moved around to make the whole thing better and then swapped and changed and rethought and fixed.
Hey – there’s an app for that!
Using Plann for desktop, you can upload all your images to your grid, edit them and move them around so that you can see what your Instagram grid will look like in advance. Just took an awesome shot? Upload it and see how it looks – maybe you should wait until next week to publish it – or perhaps it needs to go up right now!
An awesome aesthetic is a beautiful thing. It takes a bit of work, but I’m sure you’ll enjoy the process and get loads out of it!
Based in Brisbane, Australia, Rhys is the go to ecommerce guru on the Plann Marketing team.
An avid student of what works and what doesn’t when it comes to promoting a product, he loves trying out the latest tools and apps trying to understand what makes them tick. He also geeks out over marketing science and test and measures everything.
Featured in Maxim Magazine, Arianna Huffington’s Thrive Global, Lifehack, Medium and others. Rhys is the Author of three books with three thousand more in his creative brain. Oh and he’s also a massive Mental Health Advocate!
Check out more of his things and stuff @rhys.knightglobal