For robots, Instagram engagement is easy. You’ve probably met a few robots, they say things like ‘great post’ and ‘love this’ and ‘I love your feed – check out mine!’
Ahhh robots, so much imagination.
But you might not be a robot, in fact, there’s a good chance you’re almost completely human – so how can you effectively build a sense of community without having your insides replaced with a motherboard?
As a human, you’ve got a number of advantages over those who will one day be our robot overlords. You never need an oil change and don’t require a power outlet to recharge. Also, you’ve got the ability to be creative, something that artificial intelligence can only duplicate. Something that artificial intelligence can only duplicate.
See what I did there?
Anyways, use your creativity and imagination in your posts, comments and replies. Act as if you’re in a conversation with someone, rather than just going through the motions.
‘Great post,’ gets ignored.
‘HA! I laughed so hard I coughed my lungs up and my sides literally split. The mess is unbelievable,’ has a better chance of getting a reaction.
Robots love repeating themselves because it saves power and makes them more efficient. Robots love re…no, I already made that joke.
It’s tempting to do a lot of things really ineffectively because it makes you feel like you’re achieving more. Like when I helped my friend by painting his fence and got it done in record time, but he was all “I can still see the wood underneath.”
Pay a painter then Jeremy.
When I’m reading comments I can immediately tell who has looked at the picture and made a thoughtful remark, and who is just trying to get the fence painted at quickly as possible because their cheap friend thinks that just because he has a broken leg he doesn’t have to help.
Fun things are more fun than things that aren’t fun. Apologies if I’m getting too technical.
It’s weird, but if you’re not enjoying yourself, it somehow comes through in your comments and people are less likely to engage. Now I’m not advocating the use of alcohol as a source of inspiration…but I guess I’m not, not advocating it either.
It’s a fine line.
Ever been at a party that looks like a load of fun, but you’re stuck talking to the same person and they won’t let you go? You did that thing where you pretended you needed to be somewhere else and even hid in the bathroom for ten minutes, but they appeared again with another semi-amusing anecdote about their trip to somewhere or other.
Man, that was so frustrating. Now, what was this point about? All I can think about is that guy now..I mean it’s great that he got a new job and went travelling but there was a bouncy castle for grown-ups and I didn’t get to go on it.
Don’t be like that guy. At parties, or on Instagram. Make sure you walk away and reset before you start a conversation with someone else.
I feel like that metaphor works. Kind of.
Footnote – the author looks forward to the rise of the machine and is eager to be useful to the world’s new masters. Also alive. He looks forward to being alive.
BLOG WRITTEN BY : RHYS KNIGHT
Based in Brisbane, Australia, Rhys is the go to ecommerce guru on the Plann Marketing team.
An avid student of what works and what doesn’t when it comes to promoting a product, he loves trying out the latest tools and apps trying to understand what makes them tick. He also geeks out over marketing science and test and measures everything.
Featured in Maxim Magazine, Arianna Huffington’s Thrive Global, Lifehack, Medium and others. Rhys is the Author of three books with three thousand more in his creative brain. Oh and he’s also a massive Mental Health Advocate!
Check out more of his things and stuff @rhys.knightglobal